際際滷

際際滷Share a Scribd company logo
Case study




 Just What the
 Doctor Prescribed
 Client: UNC Eshelman School of Pharmacy
 Date: 2007Present


                                           http://www.john-zhu.com
Case study: Just WHat tHe dOCtOR PResCRIBed

                                     Most pages were just
                                     long blocks of text




                                                        http://www.john-zhu.com
Case study: Just WHat tHe dOCtOR PResCRIBed

 Poor content and confusing navigation




                                              http://www.john-zhu.com
Case study: Just WHat tHe dOCtOR PResCRIBed

 Buggy CMS and little tech support




                                              http://www.john-zhu.com
Case study: Just WHat tHe dOCtOR PResCRIBed

 Apathy from people in the School




                                              http://www.john-zhu.com
Case study: Just WHat tHe dOCtOR PResCRIBed

 Immediate fixes: More graphics, better navigation

               BeFORe                         aFteR




                                               http://www.john-zhu.com
Case study: Just WHat tHe dOCtOR PResCRIBed




  Found money for tech support




                                              http://www.john-zhu.com
Case study: Just WHat tHe dOCtOR PResCRIBed

 Made a list of top-priority technical fixes,
 focusing on items with high ROI




                                                http://www.john-zhu.com
Case study: Just WHat tHe dOCtOR PResCRIBed

 Engaged faculty, staff, and students at the School




                                               http://www.john-zhu.com
Case study: Just WHat tHe dOCtOR PResCRIBed

 Results: Improved visual appeal and ease of navigation

              BeFORe                          aFteR




                                              http://www.john-zhu.com
Case study: Just WHat tHe dOCtOR PResCRIBed


              BeFORe                          aFteR




                                              http://www.john-zhu.com
Case study: Just WHat tHe dOCtOR PResCRIBed

 Results: Created significantly more and better content
                                              Faculty Spotlights




                                                              http://www.john-zhu.com
Case study: Just WHat tHe dOCtOR PResCRIBed



                                              Multimedia content:
                                              Help for Honduras
                                                 Audio slideshow
                                                 Feature story
                                                 Photo galleries
                                                 Interview clips




                                                             http://www.john-zhu.com
Case study: Just WHat tHe dOCtOR PResCRIBed



                                              Multimedia content:
                                               YouTube channel
                                               Short clips to accompany
                                                news releases
                                               Livestreamed events with
                                                accompanying live chat
                                               Flickr slideshows




                                                            http://www.john-zhu.com
Case study: Just WHat tHe dOCtOR PResCRIBed

 Push into social media




                                              http://www.john-zhu.com
Case study: Just WHat tHe dOCtOR PResCRIBed



                                              User guides for
                                              faculty and staff




                                                  http://www.john-zhu.com
Case study: Just WHat tHe dOCtOR PResCRIBed

 Technical improvements
    Upgraded CMS  improved security and functionality
    Migrated site to new server  increased stability
    Put in place a reliable tech-support system, paving the
     road for future upgrades and maintenance
    Working on major front-end redesign and revamp on the
     back end




                                                   http://www.john-zhu.com
Case study: Just WHat tHe dOCtOR PResCRIBed




                   http://pharmacy.unc.edu




                                              http://www.john-zhu.com
Ad

Recommended

On the Change in Archivability of Websites Over Time
On the Change in Archivability of Websites Over Time
Michael Nelson
Who Will Archive the Archives? Thoughts About the Future of Web Archiving
Who Will Archive the Archives? Thoughts About the Future of Web Archiving
Michael Nelson
Who and What Links to the Internet Archive
Who and What Links to the Internet Archive
Michael Nelson
Galaxy
Galaxy
Alex Blagona
Helton power point pictures for philosophy
Helton power point pictures for philosophy
Debbie Helton
IMPL070928
IMPL070928
threecs
Web Casting In The Classroom
Web Casting In The Classroom
Karen Brooks
The Wonderful World of Wikis
The Wonderful World of Wikis
Steve Katz
ICRI Living Labs Oct 2014
ICRI Living Labs Oct 2014
Duncan Wilson
Why Business Process Engineering
Why Business Process Engineering
Stafford
亮留慮侶亮留旅虜留 粒竜僚旅虜侶 竜竜旅僚僚 竜留僚留了侶旅虜竜 2011
亮留慮侶亮留旅虜留 粒竜僚旅虜侶 竜竜旅僚僚 竜留僚留了侶旅虜竜 2011
略虜侶 律留龍凌了凌
The Works I
The Works I
dschepers
凌旅 了竜旅 竜留僚留了侶旅虜ホ 竜両竜略竜僚 粒 Doc
凌旅 了竜旅 竜留僚留了侶旅虜ホ 竜両竜略竜僚 粒 Doc
略虜侶 律留龍凌了凌
Search and Social Media Content Strategy - PubCon Las Vegas 2015
Search and Social Media Content Strategy - PubCon Las Vegas 2015
Bill Hartzer
Global warming by DGM G E.Rly
Global warming by DGM G E.Rly
Rajesh Prasad
Theplannersurvey2010
Theplannersurvey2010
Robert Ressmann
341 Pdfsam
341 Pdfsam
Emanuel Mateus
Indahnya Sahabat[1]
Indahnya Sahabat[1]
mydoraz_smg
Imaxes Ill叩n
Imaxes Ill叩n
dbaras70
Revenue Management And Customer Experience
Revenue Management And Customer Experience
eckes05
20th C Lang.
20th C Lang.
xFayex
SEO Fundamentals, PubCon Las Vegas 2015
SEO Fundamentals, PubCon Las Vegas 2015
Bill Hartzer
First Semester at King's
First Semester at King's
Yangki Imade Suara
略了粒竜硫留 凌留粒粒旅虜ホ 竜両竜略竜僚 亮竜 了竜旅 2011 竜留粒粒竜了旅虜流 凌了流
略了粒竜硫留 凌留粒粒旅虜ホ 竜両竜略竜僚 亮竜 了竜旅 2011 竜留粒粒竜了旅虜流 凌了流
略虜侶 律留龍凌了凌
Zumba
Zumba
stantone
Tomorrows SEO Today Social Search and Beyond - Pubcon SFIMA 2014
Tomorrows SEO Today Social Search and Beyond - Pubcon SFIMA 2014
Bill Hartzer
Social Signals and SEO
Social Signals and SEO
Bill Hartzer
1 2-3-4
1 2-3-4
略虜侶 律留龍凌了凌
Axx discovery doc
Axx discovery doc
foliopages
Gmk advisory board presentation 2012
Gmk advisory board presentation 2012
sunmiyoo

More Related Content

Viewers also liked (20)

ICRI Living Labs Oct 2014
ICRI Living Labs Oct 2014
Duncan Wilson
Why Business Process Engineering
Why Business Process Engineering
Stafford
亮留慮侶亮留旅虜留 粒竜僚旅虜侶 竜竜旅僚僚 竜留僚留了侶旅虜竜 2011
亮留慮侶亮留旅虜留 粒竜僚旅虜侶 竜竜旅僚僚 竜留僚留了侶旅虜竜 2011
略虜侶 律留龍凌了凌
The Works I
The Works I
dschepers
凌旅 了竜旅 竜留僚留了侶旅虜ホ 竜両竜略竜僚 粒 Doc
凌旅 了竜旅 竜留僚留了侶旅虜ホ 竜両竜略竜僚 粒 Doc
略虜侶 律留龍凌了凌
Search and Social Media Content Strategy - PubCon Las Vegas 2015
Search and Social Media Content Strategy - PubCon Las Vegas 2015
Bill Hartzer
Global warming by DGM G E.Rly
Global warming by DGM G E.Rly
Rajesh Prasad
Theplannersurvey2010
Theplannersurvey2010
Robert Ressmann
341 Pdfsam
341 Pdfsam
Emanuel Mateus
Indahnya Sahabat[1]
Indahnya Sahabat[1]
mydoraz_smg
Imaxes Ill叩n
Imaxes Ill叩n
dbaras70
Revenue Management And Customer Experience
Revenue Management And Customer Experience
eckes05
20th C Lang.
20th C Lang.
xFayex
SEO Fundamentals, PubCon Las Vegas 2015
SEO Fundamentals, PubCon Las Vegas 2015
Bill Hartzer
First Semester at King's
First Semester at King's
Yangki Imade Suara
略了粒竜硫留 凌留粒粒旅虜ホ 竜両竜略竜僚 亮竜 了竜旅 2011 竜留粒粒竜了旅虜流 凌了流
略了粒竜硫留 凌留粒粒旅虜ホ 竜両竜略竜僚 亮竜 了竜旅 2011 竜留粒粒竜了旅虜流 凌了流
略虜侶 律留龍凌了凌
Zumba
Zumba
stantone
Tomorrows SEO Today Social Search and Beyond - Pubcon SFIMA 2014
Tomorrows SEO Today Social Search and Beyond - Pubcon SFIMA 2014
Bill Hartzer
Social Signals and SEO
Social Signals and SEO
Bill Hartzer
1 2-3-4
1 2-3-4
略虜侶 律留龍凌了凌
ICRI Living Labs Oct 2014
ICRI Living Labs Oct 2014
Duncan Wilson
Why Business Process Engineering
Why Business Process Engineering
Stafford
亮留慮侶亮留旅虜留 粒竜僚旅虜侶 竜竜旅僚僚 竜留僚留了侶旅虜竜 2011
亮留慮侶亮留旅虜留 粒竜僚旅虜侶 竜竜旅僚僚 竜留僚留了侶旅虜竜 2011
略虜侶 律留龍凌了凌
The Works I
The Works I
dschepers
凌旅 了竜旅 竜留僚留了侶旅虜ホ 竜両竜略竜僚 粒 Doc
凌旅 了竜旅 竜留僚留了侶旅虜ホ 竜両竜略竜僚 粒 Doc
略虜侶 律留龍凌了凌
Search and Social Media Content Strategy - PubCon Las Vegas 2015
Search and Social Media Content Strategy - PubCon Las Vegas 2015
Bill Hartzer
Global warming by DGM G E.Rly
Global warming by DGM G E.Rly
Rajesh Prasad
Indahnya Sahabat[1]
Indahnya Sahabat[1]
mydoraz_smg
Imaxes Ill叩n
Imaxes Ill叩n
dbaras70
Revenue Management And Customer Experience
Revenue Management And Customer Experience
eckes05
20th C Lang.
20th C Lang.
xFayex
SEO Fundamentals, PubCon Las Vegas 2015
SEO Fundamentals, PubCon Las Vegas 2015
Bill Hartzer
略了粒竜硫留 凌留粒粒旅虜ホ 竜両竜略竜僚 亮竜 了竜旅 2011 竜留粒粒竜了旅虜流 凌了流
略了粒竜硫留 凌留粒粒旅虜ホ 竜両竜略竜僚 亮竜 了竜旅 2011 竜留粒粒竜了旅虜流 凌了流
略虜侶 律留龍凌了凌
Tomorrows SEO Today Social Search and Beyond - Pubcon SFIMA 2014
Tomorrows SEO Today Social Search and Beyond - Pubcon SFIMA 2014
Bill Hartzer
Social Signals and SEO
Social Signals and SEO
Bill Hartzer

Similar to Case Study: UNC Eshelman School of Pharmacy Web Site (9)

Axx discovery doc
Axx discovery doc
foliopages
Gmk advisory board presentation 2012
Gmk advisory board presentation 2012
sunmiyoo
LibGuides Poster
LibGuides Poster
Cynthia Kahn
Reactive Writing Techniques for Rewarding and Retaining Users
Reactive Writing Techniques for Rewarding and Retaining Users
grebstock
Bigelow Feb 2010
Bigelow Feb 2010
Association of Medical Media
Bigelow feb2010
Bigelow feb2010
Association of Medical Media
CPR Capabilities Presentation
CPR Capabilities Presentation
CPRComm
Elsevier Smart Content LDR SemTech 2012
Elsevier Smart Content LDR SemTech 2012
Alan Yagoda
Creating Hospital Websites that Drive Value: M. D. Anderson Case Study
Creating Hospital Websites that Drive Value: M. D. Anderson Case Study
NavigationArts
Axx discovery doc
Axx discovery doc
foliopages
Gmk advisory board presentation 2012
Gmk advisory board presentation 2012
sunmiyoo
LibGuides Poster
LibGuides Poster
Cynthia Kahn
Reactive Writing Techniques for Rewarding and Retaining Users
Reactive Writing Techniques for Rewarding and Retaining Users
grebstock
CPR Capabilities Presentation
CPR Capabilities Presentation
CPRComm
Elsevier Smart Content LDR SemTech 2012
Elsevier Smart Content LDR SemTech 2012
Alan Yagoda
Creating Hospital Websites that Drive Value: M. D. Anderson Case Study
Creating Hospital Websites that Drive Value: M. D. Anderson Case Study
NavigationArts
Ad

Recently uploaded (20)

Digital Poster PPT.pptx..............................
Digital Poster PPT.pptx..............................
AhmedAboElSeoud3
Clamp_and_bend_device_exercisee_SFC.pptx
Clamp_and_bend_device_exercisee_SFC.pptx
DhanushJCS1
Grade-9-COT.pptxGrade-9-COT.pptxGrade-9-COT.pptxGrade-9-COT.pptx
Grade-9-COT.pptxGrade-9-COT.pptxGrade-9-COT.pptxGrade-9-COT.pptx
MaKristinaBuenaventu1
Quectel M10 AT commands Arduino Microcontroller
Quectel M10 AT commands Arduino Microcontroller
AdamSunusiHaruna1
The_Geometry_of_Natshshshshshsbsure.pptx
The_Geometry_of_Natshshshshshsbsure.pptx
sambal5
roadsafety_training_manual_unit_1_magnitude_and_impact.ppt
roadsafety_training_manual_unit_1_magnitude_and_impact.ppt
mbkl05cctjv
Back To School Template for PowerPoint and Google 際際滷s
Back To School Template for PowerPoint and Google 際際滷s
際際滷sBrain
AUTOMATIC NUMBER PLATE RECOGNITION 1.pptx
AUTOMATIC NUMBER PLATE RECOGNITION 1.pptx
ABHISHEKCHAKRABORTY931369
(18+ CLIP!) Sophie Rain Spiderman Viral Video Clip Sophie Rain Original Video
(18+ CLIP!) Sophie Rain Spiderman Viral Video Clip Sophie Rain Original Video
jamesfolkner123
Exploratory Experiences Built by Design (UXPA25)
Exploratory Experiences Built by Design (UXPA25)
Design for Context
Simone Laubscher ABC: Redefining Sustainable Luxury in the UAE Fashion Scene
Simone Laubscher ABC: Redefining Sustainable Luxury in the UAE Fashion Scene
Simone Laubscher ABC
Clamp_and_bend_device_exercisee_DSD.pptx
Clamp_and_bend_device_exercisee_DSD.pptx
DhanushJCS1
I2C EEPROM SIMULATION IN VERILOG-12.pptx
I2C EEPROM SIMULATION IN VERILOG-12.pptx
sudheerkurakula1218
FLOURISHING THROUGH SENSES: FROM AbSENSE to PreSENSE to EsSENSE to Re-...
FLOURISHING THROUGH SENSES: FROM AbSENSE to PreSENSE to EsSENSE to Re-...
Samuel Thuo
3D-IC Design Kits for Drop-in Chiplets MDK, ADK, TDK - 20250121_PreConH_Wong_...
3D-IC Design Kits for Drop-in Chiplets MDK, ADK, TDK - 20250121_PreConH_Wong_...
huyth14
Assignment 1_ studying a roomkjdhfkeqjdhfjeqhfdjkqebf
Assignment 1_ studying a roomkjdhfkeqjdhfjeqhfdjkqebf
kunduanannya2003
MULTI SENSORY EXPERIENCE DESIGN RESEARCH
MULTI SENSORY EXPERIENCE DESIGN RESEARCH
Samuel Thuo
Numbers 1 to 100 Circle Flashcard s.pptx
Numbers 1 to 100 Circle Flashcard s.pptx
KarenGimena1
honor-cert-quarter -1 for template .pptx
honor-cert-quarter -1 for template .pptx
DanteJrBitoon
Computer Network LAN MAN WAN layout model
Computer Network LAN MAN WAN layout model
electronicboi16
Digital Poster PPT.pptx..............................
Digital Poster PPT.pptx..............................
AhmedAboElSeoud3
Clamp_and_bend_device_exercisee_SFC.pptx
Clamp_and_bend_device_exercisee_SFC.pptx
DhanushJCS1
Grade-9-COT.pptxGrade-9-COT.pptxGrade-9-COT.pptxGrade-9-COT.pptx
Grade-9-COT.pptxGrade-9-COT.pptxGrade-9-COT.pptxGrade-9-COT.pptx
MaKristinaBuenaventu1
Quectel M10 AT commands Arduino Microcontroller
Quectel M10 AT commands Arduino Microcontroller
AdamSunusiHaruna1
The_Geometry_of_Natshshshshshsbsure.pptx
The_Geometry_of_Natshshshshshsbsure.pptx
sambal5
roadsafety_training_manual_unit_1_magnitude_and_impact.ppt
roadsafety_training_manual_unit_1_magnitude_and_impact.ppt
mbkl05cctjv
Back To School Template for PowerPoint and Google 際際滷s
Back To School Template for PowerPoint and Google 際際滷s
際際滷sBrain
AUTOMATIC NUMBER PLATE RECOGNITION 1.pptx
AUTOMATIC NUMBER PLATE RECOGNITION 1.pptx
ABHISHEKCHAKRABORTY931369
(18+ CLIP!) Sophie Rain Spiderman Viral Video Clip Sophie Rain Original Video
(18+ CLIP!) Sophie Rain Spiderman Viral Video Clip Sophie Rain Original Video
jamesfolkner123
Exploratory Experiences Built by Design (UXPA25)
Exploratory Experiences Built by Design (UXPA25)
Design for Context
Simone Laubscher ABC: Redefining Sustainable Luxury in the UAE Fashion Scene
Simone Laubscher ABC: Redefining Sustainable Luxury in the UAE Fashion Scene
Simone Laubscher ABC
Clamp_and_bend_device_exercisee_DSD.pptx
Clamp_and_bend_device_exercisee_DSD.pptx
DhanushJCS1
I2C EEPROM SIMULATION IN VERILOG-12.pptx
I2C EEPROM SIMULATION IN VERILOG-12.pptx
sudheerkurakula1218
FLOURISHING THROUGH SENSES: FROM AbSENSE to PreSENSE to EsSENSE to Re-...
FLOURISHING THROUGH SENSES: FROM AbSENSE to PreSENSE to EsSENSE to Re-...
Samuel Thuo
3D-IC Design Kits for Drop-in Chiplets MDK, ADK, TDK - 20250121_PreConH_Wong_...
3D-IC Design Kits for Drop-in Chiplets MDK, ADK, TDK - 20250121_PreConH_Wong_...
huyth14
Assignment 1_ studying a roomkjdhfkeqjdhfjeqhfdjkqebf
Assignment 1_ studying a roomkjdhfkeqjdhfjeqhfdjkqebf
kunduanannya2003
MULTI SENSORY EXPERIENCE DESIGN RESEARCH
MULTI SENSORY EXPERIENCE DESIGN RESEARCH
Samuel Thuo
Numbers 1 to 100 Circle Flashcard s.pptx
Numbers 1 to 100 Circle Flashcard s.pptx
KarenGimena1
honor-cert-quarter -1 for template .pptx
honor-cert-quarter -1 for template .pptx
DanteJrBitoon
Computer Network LAN MAN WAN layout model
Computer Network LAN MAN WAN layout model
electronicboi16
Ad

Case Study: UNC Eshelman School of Pharmacy Web Site

  • 1. Case study Just What the Doctor Prescribed Client: UNC Eshelman School of Pharmacy Date: 2007Present http://www.john-zhu.com
  • 2. Case study: Just WHat tHe dOCtOR PResCRIBed Most pages were just long blocks of text http://www.john-zhu.com
  • 3. Case study: Just WHat tHe dOCtOR PResCRIBed Poor content and confusing navigation http://www.john-zhu.com
  • 4. Case study: Just WHat tHe dOCtOR PResCRIBed Buggy CMS and little tech support http://www.john-zhu.com
  • 5. Case study: Just WHat tHe dOCtOR PResCRIBed Apathy from people in the School http://www.john-zhu.com
  • 6. Case study: Just WHat tHe dOCtOR PResCRIBed Immediate fixes: More graphics, better navigation BeFORe aFteR http://www.john-zhu.com
  • 7. Case study: Just WHat tHe dOCtOR PResCRIBed Found money for tech support http://www.john-zhu.com
  • 8. Case study: Just WHat tHe dOCtOR PResCRIBed Made a list of top-priority technical fixes, focusing on items with high ROI http://www.john-zhu.com
  • 9. Case study: Just WHat tHe dOCtOR PResCRIBed Engaged faculty, staff, and students at the School http://www.john-zhu.com
  • 10. Case study: Just WHat tHe dOCtOR PResCRIBed Results: Improved visual appeal and ease of navigation BeFORe aFteR http://www.john-zhu.com
  • 11. Case study: Just WHat tHe dOCtOR PResCRIBed BeFORe aFteR http://www.john-zhu.com
  • 12. Case study: Just WHat tHe dOCtOR PResCRIBed Results: Created significantly more and better content Faculty Spotlights http://www.john-zhu.com
  • 13. Case study: Just WHat tHe dOCtOR PResCRIBed Multimedia content: Help for Honduras Audio slideshow Feature story Photo galleries Interview clips http://www.john-zhu.com
  • 14. Case study: Just WHat tHe dOCtOR PResCRIBed Multimedia content: YouTube channel Short clips to accompany news releases Livestreamed events with accompanying live chat Flickr slideshows http://www.john-zhu.com
  • 15. Case study: Just WHat tHe dOCtOR PResCRIBed Push into social media http://www.john-zhu.com
  • 16. Case study: Just WHat tHe dOCtOR PResCRIBed User guides for faculty and staff http://www.john-zhu.com
  • 17. Case study: Just WHat tHe dOCtOR PResCRIBed Technical improvements Upgraded CMS improved security and functionality Migrated site to new server increased stability Put in place a reliable tech-support system, paving the road for future upgrades and maintenance Working on major front-end redesign and revamp on the back end http://www.john-zhu.com
  • 18. Case study: Just WHat tHe dOCtOR PResCRIBed http://pharmacy.unc.edu http://www.john-zhu.com