This document describes a case study of redesigning the website for the UNC Eshelman School of Pharmacy from 2007 to present. The original site had long blocks of text, poor navigation, a buggy content management system, and lacked engagement. The redesign focused on improving visuals, navigation, creating better content like faculty spotlights and multimedia, social media integration, technical upgrades, and engaging faculty. The results were an improved, easier to use site that better showcased the school.