Case study york live
1 like476 views
The document describes York Live, a day-long celebration of wine, food, and music held by York Winery at their location in Nashik, India. The event featured performances by several musical artists and was the winery's first annual festival. Through PR strategies promoting the performers and digital marketing, the event was successful in attracting over 500 people, exceeding expectations. It received positive reviews from attendees and media publications.
Case study york live
- 2. York Live A Celebration of Wine, Food and Music ? YORK LIVE was a day-long celebration of wine, music, food at York’s very own winery located at Nashik. ? The momentous event was York Winery’s First Annual festival of exotic wines, enchanting music & great food. ? Shaair N Func,Jalabee Carttel,Rodney Branagain and The Mavyns made the event an instant celebration avec their finest collection of music.
- 4. York Live Objective ? To set apart York Winery’s maiden event York Live ? To aggrandize Nashik -India’s wine capital. ? Create an enticing communication strategy through the PR of bands & performers so that we attract many people to the Fest
- 5. York Live PR Strategy ? Invite and Manage Select Media for York Winery’s first Wine Festival @ Nashik to be held on 26th Feb, 2011 ? To position and promote York Wine Festival 2011 as fun, glitz and glamour packed event with loads of music and entertainment! ? Creating a Digital Footprint for this first event by York Winery through Social Media Marketing ? Create an enticing communication strategy through the PR of bands & performers so that we attract many people to the Fest ? Radio Association and pitching for cross promotion with retail
- 6. York Live Result ? An effective buzz and excitement was created as the Event was an host to over 500 plus people(a number way above the expectations) ? The event was truly a funfilled gathering jammed by the various journalists, music and food connoisseurs ,music and food lovers etc. ? The event received a thumbs-up from the masses as well as renowned dignitaries from the various publications.
- 7. Mid-Day Indian Express Business Standard HT Cafe Mumbai Mirror Afternoon
- 8. Hospitality Biz Swagat Casa Viva Perfect Women Yuva Ambrosia