Case study-bitis
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The document outlines Biti's Hunter marketing campaign to target youth. It was conducted in 3 phases: research on youth behaviors and preferences, campaign development focusing on the theme of "going to return", and rollout using influencers to generate social debate followed by the brand responding and celebrating the campaign's messages. The campaign was successful due to its influencer strategy, well-timed integrated marketing approach, and partnerships that created content around the campaign's hero, hub and hygiene.
Case study-bitis
- 1. LEARNING FROM CASE STUDY How Bitis Hunter win the youth
- 2. PHASE 1
- 3. PHASE 1
- 4. PHASE 1
- 5. PHASE 1
- 6. PHASE 2
- 7. PHASE 2
- 8. PHASE 2
- 9. PHASE 2
- 10. PHASE 2
- 11. PHASE 2
- 12. PHASE 2
- 13. PHASE 3 ?
- 14. CAMPAIGN ROLLOUT Teasing Reveal Celebrate Bitis Tet campaign: i 畛 tr畛 v畛 Social debate Brand responded Brand celebrate Key message? Key message? Key message?
- 15. LEARNING In鍖uencer strategy - debate Timing Integrated Media relation partnership Content partnership Hero - Hub - Hygiene