Case Study.General.Mkt
1. The case study describes a multi-state marketing program between a beer brand and 85 restaurant and bar locations across 6 states between May and December 2015. The program aimed to increase brand awareness, drive traffic, and reward loyal customers. 2. Consumers received complimentary branded tastings at participating locations with an interactive experience and feedback opportunity. This provided consumers social value without obligations. 3. Results included over 6,000 consumers participating over 7,500 times, generating over $300,000 in retail sales. The program increased brand awareness and conversions while driving traffic to slower days and times. Operators and the brand both saw increased business and were pleased with the partnership.
![Operator:
Traffic: Average of 89 consumersperaccount
We are delightedwith BevBucks andthink it is a cool & uniqueapp. The main
thing we have noticed is, regulars and new guests alike who may not like dark beers are willing to try
[the Brand] seasonalas it is free and the majority then are reformed and like it and mostlikely purchase
another. Good marketing and sales strategy! Owner Feedback
Tips: Average tip of 21.1% (Credit carddataonly,no cash tipsrecorded)
Tabs: Average ring of of $40.04 producing $303,183retail value
Traffic on slower dayparts: 68% of visitswere Sun-Wed and 41% before 6PM
We think BevBucks is a
great partner and they have really
helped grow our business.
Brand Feedback
1
2
3
4
Brand:
Awareness: 21,300 brand impressions
per restaurant
1
Loyalty: 34% of customerspurchased
anotherround during the same visit
Conversion: 68% had not tried the
brand and 85% indicated they would
orderagain
Consumer:
No cost trial: 6,157 consumers
participated7,572times.
Repeat visits: 32% ofconsumers
participatedon multipledays
Social currency: 29% of consumers
participatedwith one ormore friends
2
3
1
2
3
RESULTS & TESTIMONIALS
Delivering The Triple Bottom Line](https://image.slidesharecdn.com/0a092741-ae82-4fc1-a7a4-ead5b94fba1e-160521095503/85/Case-Study-General-Mkt-2-320.jpg)
Case Study.General.Mkt
- 1. CASE STUDY Beer: Multi-State Program Beer: XYZ Operator: 85 locations Outlets: Restaurants and bars in 6 States Date: May-Dec 15 BRAND OBJECTIVES Increase awarenessand word of mouth1 Drive traffic particularly duringnon-peak days2 Reward loyal customerswith somethingspecialto increase visits3 Connect with and providetastingsto defined consumeraudience1 Raise brand awareness,highlight newglassware and gain feedback 2 Recruit and retain key accounts3 RESTAURANT OBJECTIVES CONSUMER BENEFITS Complimentary branded tastingat theirfavorite restaurantsand bars 1 Interactive brand experience where theirfeedbackmatters2 No stringsattached,at theirconvenience lotsofsocial currency3 Program Details: 1 Custom brand copy, coordinated graphics and engagement in app Layered restaurant additions and new glasswarefocus Restaurant & brand social postings and POS 2 3
- 2. Operator: Traffic: Average of 89 consumersperaccount We are delightedwith BevBucks andthink it is a cool & uniqueapp. The main thing we have noticed is, regulars and new guests alike who may not like dark beers are willing to try [the Brand] seasonalas it is free and the majority then are reformed and like it and mostlikely purchase another. Good marketing and sales strategy! Owner Feedback Tips: Average tip of 21.1% (Credit carddataonly,no cash tipsrecorded) Tabs: Average ring of of $40.04 producing $303,183retail value Traffic on slower dayparts: 68% of visitswere Sun-Wed and 41% before 6PM We think BevBucks is a great partner and they have really helped grow our business. Brand Feedback 1 2 3 4 Brand: Awareness: 21,300 brand impressions per restaurant 1 Loyalty: 34% of customerspurchased anotherround during the same visit Conversion: 68% had not tried the brand and 85% indicated they would orderagain Consumer: No cost trial: 6,157 consumers participated7,572times. Repeat visits: 32% ofconsumers participatedon multipledays Social currency: 29% of consumers participatedwith one ormore friends 2 3 1 2 3 RESULTS & TESTIMONIALS Delivering The Triple Bottom Line