A Lean Case Study
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The document discusses factors that Vespa buyers consider when purchasing a scooter, including environmental concerns, difficult commutes, benefits like safety and cost savings, and risks to identity and lifestyle. It also notes that some potential buyers rent a Vespa first before committing to purchase.
A Lean Case Study
- 29. VESPA BUYERS CRAIGSLIS T RELYING ON OIL CARE ABOUT ENVIRON- MENT INTERVIE W 5 / 20 DIFFICULT COMMUTE
- 30. VESPA BUYERS CRAIGSLIS T RELYING ON OIL CARE ABOUT ENVIRON- MENT INTERVIE W 5 / 20 DIFFICULT COMMUTE SEEING BENEFIT & SAFETY
- 31. VESPA BUYERS CRAIGSLIS T RELYING ON OIL CARE ABOUT ENVIRON- MENT INTERVIE W 5 / 20 DIFFICULT COMMUTE SEEING BENEFIT & SAFETY
- 32. VESPA BUYERS CRAIGSLIS T RELYING ON OIL CARE ABOUT ENVIRON- MENT INTERVIE W 5 / 20 DIFFICULT COMMUTE SEEING BENEFIT & SAFETY NO VESPA FRIENDS
- 33. VESPA BUYERS CRAIGSLIS T RELYING ON OIL CARE ABOUT ENVIRON- MENT INTERVIE W 5 / 20 DIFFICULT COMMUTE SEEING BENEFIT & SAFETY NO VESPA FRIENDS INTERVIE W 8 / 10
- 35. CARE ABOUT ENVIRON- MENT INTERVIE W 5 / 20 0/20 INVALID PIVOT! SKINNY TIE BUYING LIFESTYLE NO VESPA FRIENDS INTERVIE W 8 / 10
- 36. CARE ABOUT ENVIRON- MENT INTERVIE W 5 / 20 0/20 INVALID PIVOT! SKINNY TIE BUYING LIFESTYLE NO VESPA FRIENDS INTERVIE W 8 / 10 5/10 INVALID PIVOT!
- 37. CARE ABOUT ENVIRON- MENT INTERVIE W 5 / 20 0/20 INVALID PIVOT! SKINNY TIE BUYING LIFESTYLE NO VESPA FRIENDS INTERVIE W 8 / 10 5/10 INVALID PIVOT! SCOOTER PERSON LIFESTYLE RISK
- 38. VESPA BUYERS CRAIGSLIS T RELYING ON OIL CARE ABOUT ENVIRON- MENT INTERVIE W 5 / 20 DIFFICULT COMMUTE SEEING BENEFIT & SAFETY NO VESPA FRIENDS INTERVIE W 8 / 10
- 39. VESPA BUYERS CRAIGSLIS T RELYING ON OIL CARE ABOUT ENVIRON- MENT INTERVIE W 5 / 20 DIFFICULT COMMUTE SEEING BENEFIT & SAFETY NO VESPA FRIENDS INTERVIE W 8 / 10 DIFFICULT COMMUTE
- 40. VESPA BUYERS CRAIGSLIS T RELYING ON OIL CARE ABOUT ENVIRON- MENT INTERVIE W 5 / 20 DIFFICULT COMMUTE SEEING BENEFIT & SAFETY NO VESPA FRIENDS INTERVIE W 8 / 10 DIFFICULT COMMUTE TOO EXPENSIV E IDENTITY RISK
- 41. VESPA BUYERS CRAIGSLIS T RELYING ON OIL CARE ABOUT ENVIRON- MENT INTERVIE W 5 / 20 DIFFICULT COMMUTE SEEING BENEFIT & SAFETY NO VESPA FRIENDS INTERVIE W 8 / 10 DIFFICULT COMMUTE TOO EXPENSIV E IDENTITY RISK RENT VESPA BEFORE BUY
- 42. VESPA BUYERS CRAIGSLIS T RELYING ON OIL CARE ABOUT ENVIRON- MENT INTERVIE W 5 / 20 DIFFICULT COMMUTE SEEING BENEFIT & SAFETY NO VESPA FRIENDS INTERVIE W 8 / 10 DIFFICULT COMMUTE TOO EXPENSIV E IDENTITY RISK PAY $250 / MONTH RENT VESPA BEFORE BUY
- 43. VESPA BUYERS CRAIGSLIS T RELYING ON OIL CARE ABOUT ENVIRON- MENT INTERVIE W 5 / 20 DIFFICULT COMMUTE SEEING BENEFIT & SAFETY NO VESPA FRIENDS INTERVIE W 8 / 10 DIFFICULT COMMUTE TOO EXPENSIV E IDENTITY RISK PAY $250 / MONTH SELL 15 EMAILS 2 HOURS RENT VESPA BEFORE BUY
- 45. CARE ABOUT ENVIRON- MENT INTERVIE W 5 / 20 0/20 INVALID PIVOT! SKINNY TIE BUYING LIFESTYLE NO VESPA FRIENDS INTERVIE W 8 / 10 5/10 INVALID PIVOT! SCOOTER PERSON LIFESTYLE RISK PAY $250 / MONTH SELL 15 EMAILS 2 HOURS
- 46. CARE ABOUT ENVIRON- MENT INTERVIE W 5 / 20 0/20 INVALID PIVOT! SKINNY TIE BUYING LIFESTYLE NO VESPA FRIENDS INTERVIE W 8 / 10 5/10 INVALID PIVOT! SCOOTER PERSON LIFESTYLE RISK PAY $250 / MONTH SELL 15 EMAILS 2 HOURS 50 VALID PERSEVER E!
- 47. CARE ABOUT ENVIRON- MENT INTERVIE W 5 / 20 0/20 INVALID PIVOT! SKINNY TIE BUYING LIFESTYLE NO VESPA FRIENDS INTERVIE W 8 / 10 5/10 INVALID PIVOT! SCOOTER PERSON LIFESTYLE RISK PAY $250 / MONTH SELL 15 EMAILS 2 HOURS 50 VALID PERSEVER E! ALL CAPS JUMPING SEAT