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terra20 Improves In-Store Experience with Toushay

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Kris McGlone
Kris McGlone

A pioneer in green department store retailing, terra20 works closely with brand partners and guests to find the most environmentally sound products available. terra20¡¯s flagship store features more than 12,000 eco-products under one roof. The cloud-based, self-serve platform allows terra20 to update and manage their individual devices throughout the store from a single, integrated platform.

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Cloud Services for Scalable In-Location Engagement Case Study | terra20 Overview A pioneer in green department store retailing, terra20 works closely with brand partners and guests to find the most 12,000 eco-products under one roof. The company¡¯s vision is to create a different type of modern retail environment ¨C one that is community-oriented, and acknowledges today¡¯s busy lives. The goal is to make it as simple as possible to learn about and explore healthier, more sustainable products. Following the success of its flagship location, terra20 has opened a second boutique store in Wellington West Village. Challenges Solution terra20 wanted a differentiated in-store experience that was very modern. The challenge was to find an interactive technology solution that would be instantly intuitive and user-friendly, enabling guests to quickly and easily explore products, sales and educational information. It also needed to be unobtrusive to meld into the look and feel of the store and at the same time stimulate sales. Toushay¡¯s in-store application enables terra20 to display decision-making product information at key locations throughout the store. environmentally sound products available. terra20¡¯s flagship store features more than terra20 also created a screen embedded in a fountain as guests enter the store. This ecostatement can be used to showcase the store¡¯s green features as well as promote upcoming vendor visits and alert guests to sales and deals. The cloud-based, self-serve platform allows terra20 to update and manage their individual devices throughout the store from a single, integrated platform. Working closely with terra20, we developed a branded solution that would meet their ¡°out of the gate¡± needs as well as evolve with terra20 as the company¡¯s needs changed. The company¡¯s vision is to create a different type of modern retail environment. As well, the solution needed to support vendor partners during in-store demonstrations and visits. It also had to be flexible enough to deliver discrete content on specific devices, and allow for refreshes from terra20¡¯s corporate office. Like terra20 itself, the solution had to be ecofriendly, allowing the company to reduce paper usage. ¡° Toushay has always been quick to find solutions even when other suppliers haven¡¯t been able to meet the Rachelle Mesheau, demand.¡° Director of Marketing www.toushay.com
Toushay Case Study | terra20 Benefits The Toushay solution is beneficial to terra20¡¯s internal teams ¨C sales staff and marketing ¨C as well as consumers. It has allowed terra20 to: Fully engage with their guests and create a better, more immersive retail experience with access to informative content, like terra20¡¯s interactive ¡°decision trees¡±, which help consumers find the right product for their lifestyle. Support in-store vendor visits with a dedicated device that can easily be uploaded with product details and presentation materials. Get new hires up to speed more quickly as well as supply all staff members with at-a-glace access to information. Eliminate the need for in-store paper flyers, as consumers and staff can view digital versions of monthly and weekly sales. Easily update and schedule their in-store content from the office without the need for any IT. Capture analytical data about their guests to see which products were most popular, length of interactions and other business insights that help improve their bottom line. ¡° In our field, education is everything. The majority of purchase decisions are made at store level. If we can educate during that time, that is success. We¡¯re able to strengthen our marketing.¡± Rachelle Mesheau, Director of Marketing Looking forward, terra20 is excited about how the Toushay application can evolve with their needs. They plan on incorporating product reviews, allowing guests to share photos, and implementing a gift registry. To see what Toushay can do for your retail operations, contact us at +1 (613) 271-8314. www.toushay.com

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terra20 Improves In-Store Experience with Toushay

  • 1. Cloud Services for Scalable In-Location Engagement Case Study | terra20 Overview A pioneer in green department store retailing, terra20 works closely with brand partners and guests to find the most 12,000 eco-products under one roof. The company¡¯s vision is to create a different type of modern retail environment ¨C one that is community-oriented, and acknowledges today¡¯s busy lives. The goal is to make it as simple as possible to learn about and explore healthier, more sustainable products. Following the success of its flagship location, terra20 has opened a second boutique store in Wellington West Village. Challenges Solution terra20 wanted a differentiated in-store experience that was very modern. The challenge was to find an interactive technology solution that would be instantly intuitive and user-friendly, enabling guests to quickly and easily explore products, sales and educational information. It also needed to be unobtrusive to meld into the look and feel of the store and at the same time stimulate sales. Toushay¡¯s in-store application enables terra20 to display decision-making product information at key locations throughout the store. environmentally sound products available. terra20¡¯s flagship store features more than terra20 also created a screen embedded in a fountain as guests enter the store. This ecostatement can be used to showcase the store¡¯s green features as well as promote upcoming vendor visits and alert guests to sales and deals. The cloud-based, self-serve platform allows terra20 to update and manage their individual devices throughout the store from a single, integrated platform. Working closely with terra20, we developed a branded solution that would meet their ¡°out of the gate¡± needs as well as evolve with terra20 as the company¡¯s needs changed. The company¡¯s vision is to create a different type of modern retail environment. As well, the solution needed to support vendor partners during in-store demonstrations and visits. It also had to be flexible enough to deliver discrete content on specific devices, and allow for refreshes from terra20¡¯s corporate office. Like terra20 itself, the solution had to be ecofriendly, allowing the company to reduce paper usage. ¡° Toushay has always been quick to find solutions even when other suppliers haven¡¯t been able to meet the Rachelle Mesheau, demand.¡° Director of Marketing www.toushay.com
  • 2. Toushay Case Study | terra20 Benefits The Toushay solution is beneficial to terra20¡¯s internal teams ¨C sales staff and marketing ¨C as well as consumers. It has allowed terra20 to: Fully engage with their guests and create a better, more immersive retail experience with access to informative content, like terra20¡¯s interactive ¡°decision trees¡±, which help consumers find the right product for their lifestyle. Support in-store vendor visits with a dedicated device that can easily be uploaded with product details and presentation materials. Get new hires up to speed more quickly as well as supply all staff members with at-a-glace access to information. Eliminate the need for in-store paper flyers, as consumers and staff can view digital versions of monthly and weekly sales. Easily update and schedule their in-store content from the office without the need for any IT. Capture analytical data about their guests to see which products were most popular, length of interactions and other business insights that help improve their bottom line. ¡° In our field, education is everything. The majority of purchase decisions are made at store level. If we can educate during that time, that is success. We¡¯re able to strengthen our marketing.¡± Rachelle Mesheau, Director of Marketing Looking forward, terra20 is excited about how the Toushay application can evolve with their needs. They plan on incorporating product reviews, allowing guests to share photos, and implementing a gift registry. To see what Toushay can do for your retail operations, contact us at +1 (613) 271-8314. www.toushay.com