Case - The Littery | Transforming Litter into Lottery Tickets | TRANSFORMS.ME
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Framework TRANSFORMS.ME applied to The Littery case. The basic idea is to transform litter into loterry tickets. The framework is here applied to design more socially engaging experiences for people. TEDx talks and video insights: https://transforms.me/
Case - The Littery | Transforming Litter into Lottery Tickets | TRANSFORMS.ME
- 3. Littering fee punish Lottery ticket reward TRANSFORMATIONTRANSITIONTRANSACTION Display others engage
- 5. TRIANGLE CURVE METRIC CIRCLES ARCHITECTURE SOCIUM MODERATION ETHICS 1 2 3 4 5 6 7 8 TRANSFORMING INTELLIGENT DATA ATTITUDE BEHAVIOR ENVIRONMENT ATTITUDE BEHAVIOR ENVIRONMENT - + + PEOPLE METRIC BEHAVIOR TODAY TRANSFORMATION FUTURE SELF- CONTAINED SELF- DRIVEN JANUARY 1st COMPETITION LEARNING COMPARISON COOPERATIONNORMS FACILITATION RECOGNITION AMPLIFY OTHERS DECREASE REVERSE DYNAMIC DESIGN POSITIVENEGATIVE INTENDED UNINTENDED BACKFIRING TARGET SURPRISE DARK
- 6. ATTITUDE Litter is just waste BEHAVIOR Throwing it anywhere ENVIRONMENT No smart bins available TODAY
- 7. ATTITUDE Litter is a lottery ticket BEHAVIOR Throwing it in The Littery bins ENVIRONMENT The Littery bins are available TOMORROW
- 8. ATTITUDE ENVIRONMENT Litter is just waste No smart bins around Throw it anywhere - Litter is a lottery ticket The Littery bins are available ++Throw in The Littery bins
- 9. City dwellers % of litter collected from bins vs. ground Throw litter anywhere Today 70% Throw it in The Littery bins After a year 90%
- 10. City dwellers % of correctly sorted litter Throw litter anywhere Today 5% Throw it in The Littery bins After a year 30%
- 11. SELF- CONTAINED Will always litter SELF- DRIVEN Never litter JANUARY 1st Willing but unsuccessful not to litter TARGET
- 12. SELF- CONTAINED Ignore The Littery tickets SELF- DRIVEN Always looking for The Littery tickets JANUARY 1st Interested in The Littery tickets but still litter TARGET
- 13. TRANSFORMING The Littery bins providing instant feedback to users through interactive displays, colors, and sounds, on and around the bins, as well as through the mobile app INTELLIGENCE AI recognition and smart algorithms to calculate the METRICS defined earlier DATA Data streams from The Littery bins
- 14. COMPETITION LEARNING COMPARISON COOPERATIONNORMS FACILITATION RECOGNITION SOCIAL The Littery bins will mostly deploy the following principles:
- 15. LEARNING HIT THE BIN AND YOU WIN
- 16. LEARNING HIT THE BIN AND YOU WIN
- 23. GREAT PERFORMANCE LITTER MODERATE PERFORMANCE BAD PERFORMANCE
- 24. POSITIVENEGATIVE INTENDED UNINTENDED Intentionally throwing wrong litter Engage in using The Littery bins Purchase unpackaged products Manipulating the lottery algorithm