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Case Hugo Boss

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This document summarizes a window design project for a Hugo Boss store in Liverpool. McKenzie Clark was commissioned to produce and install high-quality graphic windows using Hugo Boss' autumn/winter photography to create greater impact than just displaying products. The large format graphics up to 9 meters tall achieved 100% coverage and increased visibility. Since installing the new window scheme, the store has exceeded its quarterly trading targets and received positive feedback from customers and staff on the strengthened impact of the windows.

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This is one of Client Project Design McKenzie Clark Hugo Boss Window scheme, Hugo Boss Liverpool store our retail projects Hugo Boss Using the new Autumn/Winter photography shot by Mario Testino and Terry Richardson, Window scheme, we printed outstanding quality, full height Liverpool store graphics up to 9m tall to optically clear film. This was then backed up with white and Designed by Hugo Boss applied to the inside of the graphic windows to give 100% coverage. Branding in cut vinyl was also added. The brief This commission from Hugo Boss was to The results produce and install high quality window The store is going from strength to strength. graphics to create greater impact than Since the installation of this scheme, trading product and mannequins alone. has been excellent, with quarterly targets exceeded. Customers and staff regularly The work comment on the strength and impact of The Hugo Boss Liverpool store is a first floor the windows. site with large windows, some as high as 15m. This latest design scheme involved adding graphic windows to the more traditional props and products to increase visibility and impact. If you would like to know how we could help you why not call our sales department on 020 7231 6070 McKenzie Clark Unit 1, Glengall Business Centre 43 Glengall Road London SE15 6NJ

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Case Hugo Boss

  • 1. This is one of Client Project Design McKenzie Clark Hugo Boss Window scheme, Hugo Boss Liverpool store our retail projects Hugo Boss Using the new Autumn/Winter photography shot by Mario Testino and Terry Richardson, Window scheme, we printed outstanding quality, full height Liverpool store graphics up to 9m tall to optically clear film. This was then backed up with white and Designed by Hugo Boss applied to the inside of the graphic windows to give 100% coverage. Branding in cut vinyl was also added. The brief This commission from Hugo Boss was to The results produce and install high quality window The store is going from strength to strength. graphics to create greater impact than Since the installation of this scheme, trading product and mannequins alone. has been excellent, with quarterly targets exceeded. Customers and staff regularly The work comment on the strength and impact of The Hugo Boss Liverpool store is a first floor the windows. site with large windows, some as high as 15m. This latest design scheme involved adding graphic windows to the more traditional props and products to increase visibility and impact. If you would like to know how we could help you why not call our sales department on 020 7231 6070 McKenzie Clark Unit 1, Glengall Business Centre 43 Glengall Road London SE15 6NJ