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Case Nokia Music Almighty

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Euro RSCG KLP was commissioned by Nokia to design in-store and window graphics for their flagship London store to promote their XpressMusic range of mobile handsets. The window display featured a colorful graphic of Nokia's headphones applied as vinyl cutouts. The campaign was successful in significantly increasing foot traffic and sales at the store.

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This is one of McKenzie Clark Client Project Design Nokia ‘Music Almighty’ in-store and Euro RSCG KLP window graphics campaign, London flagship store our retail projects Nokia Once in store, customers could interact with the handsets on demo cubes created ‘Music Almighty’ in-store by us. We constructed made-to-measure and window graphics plinths with colour co-ordinated metal rods campaign, London to hold the double-sided, cut-to-shape, flagship store printed headphones. Cables were attached to make them even more realistic. We also Designed by Euro RSCG KLP printed this image to optically clear film and applied it to the store’s windows. The brief The results We were commissioned by Nokia to This campaign has succeeded in drawing implement the latest in-store campaign in customers from the much-cluttered promoting their XpressMusic range of Regent Street location, and has almost mobile handsets. doubled the store’s footfall. Our work ultimately led to an increase in the sales The work of the promoted headsets (not to mention The window display for this campaign requests from customers to buy the graphics featured a colourful and impactful as well). adaptation of the distinctive Nokia headphones, and was applied by McKenzie Clark as vinyl. If you would like to know how we could help you why not call our sales department on 020 7231 6070 McKenzie Clark Unit 1, Glengall Business Centre 43 Glengall Road London SE15 6NJ

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Case Nokia Music Almighty

  • 1. This is one of McKenzie Clark Client Project Design Nokia ‘Music Almighty’ in-store and Euro RSCG KLP window graphics campaign, London flagship store our retail projects Nokia Once in store, customers could interact with the handsets on demo cubes created ‘Music Almighty’ in-store by us. We constructed made-to-measure and window graphics plinths with colour co-ordinated metal rods campaign, London to hold the double-sided, cut-to-shape, flagship store printed headphones. Cables were attached to make them even more realistic. We also Designed by Euro RSCG KLP printed this image to optically clear film and applied it to the store’s windows. The brief The results We were commissioned by Nokia to This campaign has succeeded in drawing implement the latest in-store campaign in customers from the much-cluttered promoting their XpressMusic range of Regent Street location, and has almost mobile handsets. doubled the store’s footfall. Our work ultimately led to an increase in the sales The work of the promoted headsets (not to mention The window display for this campaign requests from customers to buy the graphics featured a colourful and impactful as well). adaptation of the distinctive Nokia headphones, and was applied by McKenzie Clark as vinyl. If you would like to know how we could help you why not call our sales department on 020 7231 6070 McKenzie Clark Unit 1, Glengall Business Centre 43 Glengall Road London SE15 6NJ