This document discusses a retail project for Store Twenty One involving the creation of window graphics for three new concept stores by Dalziel & Pow. McKenzie Clark was asked to design a high-quality graphic treatment that could be changed seasonally without needing a professional installer. They recommended using their Magnawall product, which is printed on rollable polyester with a ferrous backing that sticks to magnetic rubber applied to the walls. Replacement graphics can be easily distributed and applied by store staff. Vinyl decals and large lifestyle images were also applied inside and to fitting room doors. The client commented that the graphics looked like light box graphics and were very vibrant and seamless.
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Case Store21
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Client Project Design
McKenzie Clark
Store Twenty One Window graphics for Dalziel & Pow
three new concept stores
our retail
projects
Store Twenty One The work
We recommended our Magnawall
Window graphics for product, which is printed directly to thin
three new concept stores rollable Polyester with a ferrous backing.
This sticks to a 0.7mm thick magnetic
Designed by Dalziel & Pow
rubber applied directly to the wall.
Replacement graphics can be sent
to stores rolled in a tube for low cost
The brief distribution and applied quickly and
Working closely with Dalziel & Pow, easily by store staff.
McKenzie Clark were asked to create a
high quality window graphic treatment We also produced and applied vinyl cut
for three new concept stores for Store decals to the inside of the windows and
Twenty One. The treatment had to be wet mounted large lifestyle images printed
changed seasonally without needing to self adhesive vinyl and applied to fitting
a professional installer. room doors.
The results
In the words of our client, The graphics
are so vibrant and seamless they look like
light box graphics.
If you would like to know how
we could help you why not call
our sales department on 020 7231 6070
McKenzie Clark
Unit 1, Glengall Business Centre
43 Glengall Road
London SE15 6NJ
