Casestudy
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Celenon's employees are concerned about the company's financial future due to a lack of communication. While there have been improvements since 2008 such as increased stock value, new hires, profit growth, and a new product, Celenon needs to focus on boosting employee confidence by publicly explaining how external factors will impact the company and outlining its plan of action.
Casestudy
- 2. CELENON’S SITUATION PROBLEM – There has been no employee communication in regards to Celenon’s financial future. Employee communication is critical: • Ease tension caused by incorrect assumptions • Explain how external factors will actually affect company • Publicize plan of action
- 3. CELENON’S SITUATION OPPORTUNITY - There has been noteworthy improvement since 2008 lows. Must focus on increasing employee confidence: • Stock value increased • New hires • Profit increase • New product (Celpad)
Editor's Notes
- #2: Hello everyone, we are here today to propose a communication plan aimed at increasing employee understanding and optimism about Celenon’s future. My name is Jennifer Aldrich, etc.