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Casestudy on Google

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Yashraj Nigam

This document provides an overview of Google including its products, vision, mission, focus, industry analysis, SWOT analysis, market share, marketing strategy, positioning, business model, values, and strategic recommendations. The key points are: - Google's main products are its search engine, cloud computing, software and advertising technologies. Its vision is to organize the world's information and make it accessible. - Google dominates the search engine market with a 87.6% share. It generates most of its revenue from advertising (97%). - The document recommends Google focus on improving its search engine and reinforcing its core competencies in search technology and innovation.

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Casestudy on Google
School of Data Science and Forecasting MBA -Business Analytics Marketing Management Case study on Presented By: Yashraj Nigam Presented To: Mrs. Meenu Kumar
G O O G L E P R O D U C T S
COMPANY BRIEF Search Engine, Cloud computing, Software and Advertising technologies Larry Page and Sergey Brin in 1998, initial public o鍖ering in 2004 Chain of products, acquisitions, partnership, o鍖ine, desktop and mobile industry Page Ranking No. 1 in the world Over 1 Billion search requirements daily 22,000 full time employees Rated No.1 of Best companys to work for in the world Ranking No. 4 of the top 100 brands in the world May 2012, dominate the search engine world, market share of 87.6%
VISION To make search engines so powerful they would understand everything in the world MISSION To organize the worlds information and make it accessible and useful FOCUS Constantly evolving Industry de鍖nitions
Industry: Internet services and technologies Major Sectors: Search engine Cloud computing Data Science Advertising Primary Revenue Source: Advertising (97%) Constantly evolving Industry de鍖nitions Industry Analysis
SWOT ANALYSIS
maRKET SHARE
Marketing Strategy USP: Google facilitate the e鍖cient organisation, storage and retrieval of data/information across a wide (online) platform. The result is a convenient, customizable, co-creation approach to media sharing for the use of individuals and organisations alike. Pro鍖t formula: Mostly dependent on advertising (97%), other main areas is software licencing to businesses
The Google company: O鍖ers products that generally appeal to a mass market. Doesnt matter what you are using the web for Target web users all over the world. Google Advertising: Targets advertisers whose market frequent the internet Can be targeted with precision at a local or worldwide level Segmentation & Targeting
The Google company is positioned as: Solution-centric Innovative Socially responsible Vast networks, deep knowledge Google Advertising network: Advertiser-friendly Traceable metrics Google Analytics Credible, tasteful advertising Rewarding for all parties (advertiser, host & viewer) Positioning Analysis
Business Model Changes Revenue model: is accentuated towards advertising Cost structure: can achieve greater advertising economies of scale with wider advertising network Channels: Widening our channels, and accentuating role of Google Group in our overall advertising spectrum Business Model Regardless of Strategic option Constantly improve search function, key resource and catalyst for advertising revenue Corporate review: 10 commandments of Google, and Hierarchy of strategic focus Communicate revised vision simply to all stakeholders, internal and external
1. Focus on the user and all else will follow 2. Its best to do one thing, really, really well 3. Fast is better than slow 4. Democracy on the web works 5.You dont need to be at your desk to get an answer 6.You can make money without doing evil 7.Theres always more information out there 8.The need for information crosses all borders 9.You can be serious without a suit 10. Great just isnt good enough Values
FOCUS ONTHE SEARCH ENGINE BUSINESS SERVICE QUALITY PORTAL BUSINESS IS NOT AN OPPORTUNITY REINFORCE ITS CORE COMPETENCIES CUTTING EDGE SEARCHTECHNOLOGY HIGHLY QUALIFIED WORKFORCE<==>INNOVATION conclusion
Casestudy on Google
Casestudy on Google

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Casestudy on Google

  • 2. School of Data Science and Forecasting MBA -Business Analytics Marketing Management Case study on Presented By: Yashraj Nigam Presented To: Mrs. Meenu Kumar
  • 4. COMPANY BRIEF Search Engine, Cloud computing, Software and Advertising technologies Larry Page and Sergey Brin in 1998, initial public o鍖ering in 2004 Chain of products, acquisitions, partnership, o鍖ine, desktop and mobile industry Page Ranking No. 1 in the world Over 1 Billion search requirements daily 22,000 full time employees Rated No.1 of Best companys to work for in the world Ranking No. 4 of the top 100 brands in the world May 2012, dominate the search engine world, market share of 87.6%
  • 5. VISION To make search engines so powerful they would understand everything in the world MISSION To organize the worlds information and make it accessible and useful FOCUS Constantly evolving Industry de鍖nitions
  • 6. Industry: Internet services and technologies Major Sectors: Search engine Cloud computing Data Science Advertising Primary Revenue Source: Advertising (97%) Constantly evolving Industry de鍖nitions Industry Analysis
  • 9. Marketing Strategy USP: Google facilitate the e鍖cient organisation, storage and retrieval of data/information across a wide (online) platform. The result is a convenient, customizable, co-creation approach to media sharing for the use of individuals and organisations alike. Pro鍖t formula: Mostly dependent on advertising (97%), other main areas is software licencing to businesses
  • 10. The Google company: O鍖ers products that generally appeal to a mass market. Doesnt matter what you are using the web for Target web users all over the world. Google Advertising: Targets advertisers whose market frequent the internet Can be targeted with precision at a local or worldwide level Segmentation & Targeting
  • 11. The Google company is positioned as: Solution-centric Innovative Socially responsible Vast networks, deep knowledge Google Advertising network: Advertiser-friendly Traceable metrics Google Analytics Credible, tasteful advertising Rewarding for all parties (advertiser, host & viewer) Positioning Analysis
  • 12. Business Model Changes Revenue model: is accentuated towards advertising Cost structure: can achieve greater advertising economies of scale with wider advertising network Channels: Widening our channels, and accentuating role of Google Group in our overall advertising spectrum Business Model Regardless of Strategic option Constantly improve search function, key resource and catalyst for advertising revenue Corporate review: 10 commandments of Google, and Hierarchy of strategic focus Communicate revised vision simply to all stakeholders, internal and external
  • 13. 1. Focus on the user and all else will follow 2. Its best to do one thing, really, really well 3. Fast is better than slow 4. Democracy on the web works 5.You dont need to be at your desk to get an answer 6.You can make money without doing evil 7.Theres always more information out there 8.The need for information crosses all borders 9.You can be serious without a suit 10. Great just isnt good enough Values
  • 14. FOCUS ONTHE SEARCH ENGINE BUSINESS SERVICE QUALITY PORTAL BUSINESS IS NOT AN OPPORTUNITY REINFORCE ITS CORE COMPETENCIES CUTTING EDGE SEARCHTECHNOLOGY HIGHLY QUALIFIED WORKFORCE<==>INNOVATION conclusion