Cash Cows - Search Marketing
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This document provides an overview of search marketing, including the history of search engines, the importance of search engines, different search engine optimization techniques, and how paid search advertising works. It discusses early search engines from the 1990s like Archie, WebCrawler, and Google. It also explains the difference between black hat and white hat SEO techniques, and how search engine marketing differs from search engine optimization in focusing on paid advertising placement. The document analyzes factors to consider when deciding whether SEO or SEM is best for a particular business, depending on goals, resources, and timelines.
![Decision Analysis
The Paid One
The Pay Per Click One.
Rende, N. (2014, June 14). What's the Difference Between SEO and SEM? [FAQS]. Retrieved from HubSpot : https://blog.hubspot.com/insiders/seo-sem-faqs](https://image.slidesharecdn.com/cashcows-190410223736/85/Cash-Cows-Search-Marketing-14-320.jpg)
Cash Cows - Search Marketing
- 1. The A H C WS Presentation on Search Marketing
- 4. Not your average spider. Enge, E. (2019, January 28). How does Google create search results? Learn here! Retrieved from https://www.stonetemple.com/how-googles-search-results-work-crawling-indexing-and-ranking/
- 5. The History Archie 1st ever search engine was introduced, used for indexing FTP to archive files and allow user to search for it. 1990 WebCrawler Convenience of searching for a query term across the full-text of indexed webpages 1994 World Wide Web Wanderer The 1st web robot was built to measure the size of the web. 1993 Google This search engine to explore site- scoring page ranking 1999 ROTH, A. (2017, March 10). History of Search Engines. Retrieved from Diamond Pillar: https://www.diamondpillar.com/seo-history/history-search-engines
- 7. The Importance Try Doing an NSU course without it. Over 8 billion of webpages are available. Searching for specific information is impossible. This is where search engine comes in, Smyth, G. (2019). The Importance of Search Engines. Retrieved from Inetasia Solutions Limited.: https://www.inetasia.com/resources/articles-the-importance-of-search-engines.html
- 9. Decision Analysis The Free one. The Organic one.
- 12. Black Hat You Can Get In Trouble It gets you short term result, poor audience experience and can ever get you banned. YESBECK, J. (2019, March 14). Black Hat SEO: What It Is and Why You Should Avoid It. Retrieved from Alexa Blog: https://blog.alexa.com/black-hat-seo/
- 13. White Hat On Page SEO Off Page SEO Repurpose Other’s content Comment Bots
- 14. Decision Analysis The Paid One The Pay Per Click One. Rende, N. (2014, June 14). What's the Difference Between SEO and SEM? [FAQS]. Retrieved from HubSpot : https://blog.hubspot.com/insiders/seo-sem-faqs
- 16. Decision Analysis Keyword Research • keywords that are relevant to your business • keywords that are relevant to your prospective customers • who likely to use when searching for product and service • Use of tools such as Google Keyword Planner, WordStream’s Free Keyword Tool. STANDBERRY, S. (2018, June 18). What is SEM? And How It Benefits Your Business Marketing. Retrieved from LYFE Marketing: https://www.lyfemarketing.com/blog/what-is-sem/?fbclid=IwAR3HlWTPhwZQ3xIvJxb2tmFrAXRziVR0woWES81rB8Do0ngJXw4eFsBYXo4
- 17. Decision Analysis To Show Ad You Pay Google for your ad To Host Ad You get paid by google for per click of ads
- 18. Ad Auction
- 19. Decision Analysis How to Win? Unlike your typical auction- maximum bidding isn’t enough.
- 20. So which one to use?
- 21. Decision Analysis Depends on You. Depends on your business tactics • For new website, SEM drives more traffic • For Inbound Marketers, Organic SEO is the best approach • But SEO takes longer to show results, in the end it will be less costly. STANDBERRY, S. (2017, September 18). SEO vs SEM: Which is Better for Your Business? Retrieved from LYFE Marketing: https://www.lyfemarketing.com/blog/seo-vs-sem/?fbclid=IwAR0kQQoohQY-Wj8VQUz52jAU2o2jELaVbXOO- W6bEp2hb9ZFwKg38zwqFb4
- 22. *Inserts a Thank you picture from google*