Casino game fb research
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Casino games are the second most popular and highest monetizing genre on Facebook. There are over 55 million active casino gamers monthly on Facebook who are highly engaged. Casino gamers tend to be older, with 68% over age 25 and one in four over age 45. The top markets for casino gamers on Facebook are the United States, India, Indonesia, Turkey, and the United Kingdom.
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Casino game fb research
- 2. Casino Gamers ON FACEBOOK Casino Gamers on Facebook Casino gamers are people who play casino games on Facebook or use Facebook login to connect to their mobile casino games. Casino games on Facebook are games that can be found in casinos but played for only entertainment purposes and simulate gambling. Some examples of casino games include poker and slot machines. There are currently 55.9M users who play casino games actively on Facebook every month. Source: Facebook internal data based on reported and inferred global user data, May 2014
- 3. Casino Gamers ON FACEBOOK Casino Gamers on Facebook Casino genre is the second most popular and the highest monetizing game genre on Facebook Casino gamers are highly engaged and have the second highest percentage of payers of players among other genres Source: Facebook internal data based on reported and inferred global user data, May 2014 Casino genre’s average revenue per user (ARPU) is 2.83X of the most popular genre on Facebook
- 4. Proposed avatars of different “gamers”Casino Gamers on Facebook Casino Gamers ON FACEBOOK Casino gamers are very active on Facebook 57% of casino gamers are male 71%monthly active casino gamers logged on to Facebook 6 out of 7 days, on average, each week 43% of casino gamers are female Source: Facebook internal data based on reported and inferred global user data, May 2014
- 5. Casino Gamers on Facebook >5545-5435-4425-34< 24 32% 12% 11% 27% 18% Age Age Age Age Age Casino Gamers ON FACEBOOK 68%of players are over 25. Casino gamers on Facebook have the highest average age compared to other genres, at 35 years old Source: Facebook internal data based on reported and inferred global user data, May 2014 One out of every four casino game players is over 45
- 6. Casino Gamers ON FACEBOOK 30%from APAC 27%from EMEA 32%from North America Source: Facebook internal data based on reported and inferred global user data, May 2014 Location of Casino Gamers The top 10 markets with the highest number of players make up 62% of all casino gamers on Facebook
- 7. Casino Gamers ON FACEBOOK Top 10 Countries by number of Casino Gamers on Facebook Canvas United States India Indonesia Turkey United Kingdom Brazil Canada Italy Malaysia Philippines 80% of casino gamers do not speak English as their primary language Casino gamers speak diverse native languages such as Spanish, Turkish and French Source: Facebook internal data based on reported and inferred global user data, May 2014
- 8. Casino Gamers ON FACEBOOK united states canada indonesia argentina australia *Source: Facebook internal data based on inferred and reported data, March 2014 Source: Facebook internal data based on reported and inferred global user data, May 2014 14.9M 1.6M 3.6M 1.2M 0.9M 183M 19M 69M 23M 12M Top 5 Grossing Markets on Facebook Canvas Monthly Active Casino Gamers on Facebook *Facebook Monthly Active Users
- 9. Casino Gamers ON FACEBOOK Source: Facebook internal data based on reported and inferred global user data, May 2014 *Mobile includes tablets and mobile devices 21%Web only 16%Mobile only 63%Web & Mobile 65%Computer 53%Android 17%iPhone/iPod 8%iPad 15%Feature Phones 63% log on to Facebook on both web and mobile.* One out of every four casino gamers are only active on desktop Access Method Interface Usage
- 10. Casino Gamers ON FACEBOOK Top 10 Grossing Casino Games on Facebook Canvas DoubleDown Casino Slots 1st Slotomania Slot Machines 2nd Texas Holdem Poker 3rd High 5 Casino Real Slots 4th BINGO Blitz 5th DoubleU Casino 6th House of Fun - Slots 7th Heart of Vegas 8th Jackpot Party Casino Slots 9th Games by GSN 10th Source: Facebook internal data based on reported and inferred global user data, May 2014
- 11. Casino Gamers on Facebook Source: Facebook internal data based on reported and inferred global user data, May 2014 Casino Gamers ON FACEBOOK 14%also play adventure games on Facebook 29%also play simulation games on Facebook 15%also play hidden object games on Facebook 27%also play strategy games on Facebook 11%also play action games on Facebook
- 12. Casino Gamers ON FACEBOOK Many casino gamers are parents and enjoy shopping online 21%casino gamers on Facebook in EMEA shop online 42%of gamers in North America are active credit card users On Facebook >4.6Mlike Walmart >2.8Mlike Target >2Mlike Macy’s and Kohl’s (>1.6M) Source: Facebook internal data based on reported and inferred global user data, May 2014 One out of every five casino gamer is a parent. An older demographic could mean this genre has players with higher purchasing power to other genres. 14% of casino gamers are active credit card users and 12% of them are homeowners Casino gamers on Facebook like the most brand pages as compared to gamers of other genres who tend to like more entertainment-related pages
- 13. Casino Gamers ON FACEBOOK Gamers from North America are huge fans of country music and enjoy music from Blake Shelton (1.2M), Jason Aldean (1.2M), and George Straits (1.2M) EMEA casino gamers prefer R&B artists like Rihanna (700K) on Facebook Rock music is popular in APAC, slank (400K), Last child (400K), Seperman is Dead (280K) and Ungu (250K) are popular rock bands amongst APAC casino gamers on Facebook On Facebook 700Klike Rihanna 1.2Mlike George Straits Source: Facebook internal data based on reported and inferred global user data, May 2014
- 14. Casino Gamers ON FACEBOOK Three takeaways to target casino gamers The casino genre is the highest monetizing game genre on Facebook, and as the second most popular game genre, continues to have immense potential The casino genre has the oldest audience demographic out of all the other game genres on Facebook, with one out of five casino gamers being a parent On Facebook, casino gamers are more brand- conscious – they like the highest number of brand pages as compared to gamers of other genres, who in contrast, like more entertainment-related pages Source: Facebook internal data based on reported and inferred global user data, May 2014
- 15. Casino Gamers ON FACEBOOK united kingdom italy turkey france malaysia *Source: Facebook internal data based on inferred and reported data, March 2014 Source: Facebook internal data based on reported and inferred global user data, May 2014 1.7M 1.5M 1.8M 1.1M 1.4M 34M 25M 35M 28M 15M Other Grossing Markets on Facebook Canvas Monthly Active Casino Gamers on Facebook *Facebook Monthly Active Users