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Cassie Jacoby Resume 2016
- 1. Cassie Jacoby 1005 Lancelot Drive Lake Wales, FL 33853 cassiejacoby@gmail.com 863-206-6759 Public & Media Relations, Marketing & Communications Award-winning media relations professional with proven ability to write, edit and create content; research, plan & implement integrated strategies. Manage communications initiatives as spokesperson for special events. Talent for creating & building positive relationships to foster teamwork with abilities to develop, execute & manage complex workloads. Public speaker with strong media background emphasizing community & government relationships. Professional Skills Media Relations Development Professional & Creative Writer Marketing Strategies & Campaigns Social Media Planning/Execution Public Speaking & Speech-writing TV Producer/Writer/Host/Editor/Videographer News Reporter/Photographer Analytical Research & Tracking Content Development (Online & Print) FAM/Trade Show Representative Professional Experience Sun Coast Media Group, 190 S Florida Ave, Bartow, FL 33830 (863-533-4183) 8/2012-present. Reporter/photographer/editor/proofreader for weekly publications. Bok Tower Gardens, 1151 Tower Blvd., Lake Wales, FL (863-676-1408) 11/2006-7/2012. Director of Communications: develop, manage & execute integrated marketing & communications initiatives; plan & oversee $500,000 budget; supervise team of 10 (2 staff, 2 consultants & 6 volunteers); manage brand, public & media relations, e-marketing, social media, advertising, online sales, trade show marketing, board, government & community relations. Selected Accomplishments: Created & launched integrated marketing campaigns resulting in 16.2% revenue increase in 2012 first quarter. Design & implement creative PR campaigns for special events resulting in $20,000 online ticket sales for Sunset & Symphony; named Boktoberfest Plant Sale & increased attendance from 5,500 to 8,200. Key contributor in creation of FPRA Carillon Classic 5K. Main point of contact for all media inquiries for local, national & international media. Editor & author of 28 page tri-annual newsletter, annual reports (online), program guides, brochures, weekly news releases, monthly visitor guides & social media including e-newsletters, Facebook, Twitter, YouTube, blogs, etc. Key contributor in creation of new website & micro sites. Managed creation of new branding, "Voted Floridas Best Garden" & "Family Fun for Everyone!" Received national nomination for statewide Advertising Federation Silver ADDY, 2 local Silver & 3 local Gold ADDYs; WEDU Be More Award nominee. Cassie Jacoby Media Services, Inc., 1005 Lancelot Dr., Lake Wales, FL, 863-206-6759: 1999-present. Writer, photographer, social media, public relations & marketing consultant for key clients including:
- 2. Polk State College marketing, public relations, media coordinator, blogger, photographer, social media 2016 Polk State Lake Wales Arts Center Jewel of the Ridge Jazz Festival writer, photographer, social media, public relations & marketing consultant (3 years); 2016 Lake Wales Arts Council Arts Festival Communications Chair: increased social media reach 3,175% (Facebook people reached) & attendance from 3,000 to 5,000 (5 years); 2016 UF College of Design, Construction & Planning Public Symposium: Modern Architecture as Place Making in Florida: produced video on Mid-Century Modern Architect Gene Leedy; 2016 Lifetime Leedy Tours Main Street Winter Haven: coordinate & promote Gene Leedy architecture tours. Blog writer/photographer: The Adventures of Maggie Mae: The Golden Retriever with a Nose for the News Indian River Research & Education Center, 2199 South Rock Rd., Ft. Pierce, FL 34945 (772-468-3922) 3/2001-10/2004. TV producer/PR/media coordinator/grant writer awarded $8,000 Florida FIRST grant to produce half-hour documentary (ACE award winner) & bi-lingual video training series; EDIS document editor coordinated distance learning video conferencing classes, wrote news releases, newsletters & promotional materials. Ft. Lauderdale Research & Education Center, Davie, FL: 1995-1999. TV producer/PR/media coordinator/grant writer awarded $99,598 FACEE grant to produce childrens gardening environmental education video series; produced weekly gardening TV series; produced half-hour PBS documentary on Formosan termites; produced video news release series for FDEP & Sea Grant on Florida Bay water quality. Palm Beach Cooperative Extension Service, West Palm Beach, FL: 1992-1995. PR/media coordinator/TV producer for weekly TV series promoting CES; won ACE awards for Recipe for Success public service announcements & Florida Bay Research Radio Network with singer Jimmy Buffett. WEDU-TV/3 (PBS), Tampa, FL: 1987-1991. PR/media coordinator/TV producer for hour-long documentary, Sunrise at Bone Valley, distributed nationally & featured in Polk County History Center Bone Valley display; produced/hosted pledge fund drives & auctions; produced promos with celebrities including Jane Goodall; managed $200,000 advertising & PR budget; wrote & edited 32-page Dial Magazine; attended national PBS conferences. Additional Awards, PR Campaigns & Publications National Association of TV Program Executives (NATPE) Iris (The New Orleans Woman) & Associated Press Best Reporting Award (Battered Wives/Shattered Lives) WVUE-TV/8 (ABC) California Associated Press Best Spot News (Coalinga Earthquake) Best Female Voice, Sacramento Bee Newspaper California Association of Homes for Aging 50-page Public Relations Manual California Grocers Association: Calling All Carts & The Crate Escape (shopping cart & milk crate recovery campaigns) Education UNIVERSITY OF FLORIDA Gainesville, FL Bachelor of Science Major: Journalism & Broadcasting l Minor: English FLORIDA ATLANTIC UNIVERSITY Boca Raton, FL Master of Arts Communication & Multimedia Studies (graduate assistant at Riverwoods Field Laboratory; M.A. pending degree completion)
- 3. Professional Development Leadership Winter Haven, VISIT Florida Governors Conferences on Marketing (2006-2011), American Public Gardens Association Annual Conferences (2007-2011), Florida Attractions Association Annual Conferences, (2006-2011), Florida Tourism Day & Polk County Day (2011-2012), FPRA Media Hot Topics, U.K. & Brazil Marketing Roundtable, Crisis Communications Training. License & Certifications FCC General (1st Class) Radiotelephone Operator Southeast Tourism Society Tourism Marketing Professional (TMP) Certification (3 year Marketing College) Professional Affiliations & Community Involvement Florida Public Relations Association Board of Directors past Community Involvement Chair Lake Wales Arts Festival Communications Chair Junior League of Winter Haven Daughters of the American Revolution American History Chair Frostproof Rotary: Frostproofs Got Talent Judge Theatre Winter Haven Womens Guild References Upon Request