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Castell Summary

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Peggy Berg

Castell Project, Inc. is a non-profit organization that recognizes diversity in corporate leadership strengthens companies and enhances profitability. It operates the Castell Leadership Program to accelerate the advancement of women in hospitality leadership through career planning, skills training workshops, executive coaching, and networking opportunities. The year-long program prepares rising female executives for higher level positions. It develops important negotiation and communication skills. It also creates a supportive network of women in the industry called WILL to help participants pursue their career goals. Champions in companies nominate and fund women for the program to help them advance.

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Advancing Diversity in Hospitality Industry Leadership
About Us Like castell builders, athletes who collaborate to create human towers, Castell Project, Inc. uses collaboration and training to raise the diverse members of our cohorts to new career heights. Castell Project, Inc. recognizes that diversity in corporate leadership strengthens the company and enhances profitability. Castell Project, Inc. is a 501(c)3 non- profit. Castell: A human tower
Castell Project Board of Directors Board of Directors Peggy Berg pberg@castellproject.org, President, Analiza, LLC Mary Beth Cutshall, Senior Vice President of Acquisitions & Business Development, HVMG Chris Daly, President, Daly-Gray Public Relations Karen Johnson MAI, CRE, ISHC President, Pinnacle Advisory Group West Eve Moore, Vice President of Operations, Hotels Legacy Property Group
Most hotel companies lack internal capacity to develop women executives effectively Although women have made progress in business, representation is still weak at higher levels. Positive action is needed to accelerate development of this valuable resource for the hospitality industry. 65% of graduates from college hospitality programs are women. Our talent pipeline is strong. US Department of Labor reports that 59% of hospitality industry employees are women. Women are committed and delivering. Rockefeller Foundation found that 76% of women say the presence of women in leadership positions at least somewhat important to them in choosing where to work. Women leaders are important to recruiting and retention. Reuters profiled 21,980 firms in 91 countries and found that a profitable firm at which 30%+ of leaders are women could boost profitability 15%.
Castell Leadership Program We believe that directed personnel development can accelerate the advancement of women in hospitality leadership. To be effective, leadership development has to be an on-going process incorporating specific skills training over time, advocacy, and a support network. The Castell Program is designed for rising women executives at the point where competition for next level positions intensifies. Corporate executives in hospitality ready to move up General managers ready for the corporate level Managers preparing for larger and higher value hotels Women in hotel brokerage or finance targeting a higher profile more lucrative role Consultants preparing for partnership or their own operation The Castell Program prepares women to win the move up.
Castell Leadership Program An impactful year Career Planning Training with Interactive Practice Network Commitment with Reinforcement Every Castell Leadership Program participant is guided through construction of an individual career plan with specific goals and commitments by specialists from Aubergine Partners. Plans incorporate results of Profiles International Checkpoint 360 leadership assessment tool. Castell Program Workshop is a 3-day intensive practicum with Oak Bay Consulting building skills in communication and negotiation tailored for the specific strengths and challenges of women hospitality industry executives. Bi-monthly on-line webinars reinforce Workshop content and deliver skills-training specific to corporate communication for women. The program develops executives who are highly effective at managing people, and at negotiation. WILL Women In Lodging Network makes Castell Program particularly valuable for executive women in hospitality and their employers. This feature of the Castell Program develops a network of women in the hospitality industry. Each member has access to on-line resources and the opportunity to participate in networking events. Relationships among high-potential women who are building careers in the hospitality industry are fostered through WILL. Castell Program supports these women executives as they execute their career plans. Certified executive coaches under the direction of Aubergine Partners work with each executive as she executes her career plan. Five-WILL teams, cohorts of these executive women in hospitality move through the program together, hold each other accountable and form a resource network with regularly scheduled calls. They support each other in overcoming hurdles and tracking progress.
Faculty Emily Epstein, JD Emily delivers skills in negotiation and communication, teaching women to handle the unique obstacles they face at the negotiating table and in corporate interactions. Her training uses programs developed for Fortune 500 companies, public sector negotiators, law firms, and others, bringing a skill set that is not typically found in the hospitality industry. Emily has taught at Harvard, Georgetown and Berkeley. Siobhan OLeary, Accredited Coach Siobhan delivers coaching that carries key skills into each womans day-to-day performance and helps each woman carry out the career goals in her career plan. Siobhan is a certified executive coach by the International Coach Federation and the Institute for Professional Excellence in Coaching. Her background includes Hyatt, Four Seasons, The Carlyle and Rosewood Hotels and Resorts.
WILL : Women in Lodging Leadership Graduates of the Workshop are invited to join Women In Lodging Leadership (WILL), women with common training and purpose who support each others career development going forward. WILL builds relationships through web-based meetings, calls, gatherings at industry events, and personal interaction. WILL members are a resource for each other and strengthen each womans resolve to succeed. WILL members are expected to pay it forward and become Champions for other women executives.
Champions Each participant in a Castell Leadership program is nominated by a champion. Champions identify executive women with potential in their company, recommend them for the Castell Program, and fund their participation. Champions receive progress reports and metrics from Castell. Champions are crucial to the Castell Leadership Program, and to the women they sponsor.
Castell Research: Research Partner Georgia State University The Survey on Hospitality Womens Professional Advancement is Castells current study of womens perceptions of their careers. Evidence of progress for women executives is in their representation on high profile podiums. Castells Conference Scorecard tracks representation of women and challenges conferences to improve diversity. Castell Leadership Program includes a longitudinal study of the performance of program participants as they pursue their careers. These metrics will inform the programming and initiatives used by Castell to further the careers of women executives in the hospitality industry.

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Castell Summary

  • 1. Advancing Diversity in Hospitality Industry Leadership
  • 2. About Us Like castell builders, athletes who collaborate to create human towers, Castell Project, Inc. uses collaboration and training to raise the diverse members of our cohorts to new career heights. Castell Project, Inc. recognizes that diversity in corporate leadership strengthens the company and enhances profitability. Castell Project, Inc. is a 501(c)3 non- profit. Castell: A human tower
  • 3. Castell Project Board of Directors Board of Directors Peggy Berg pberg@castellproject.org, President, Analiza, LLC Mary Beth Cutshall, Senior Vice President of Acquisitions & Business Development, HVMG Chris Daly, President, Daly-Gray Public Relations Karen Johnson MAI, CRE, ISHC President, Pinnacle Advisory Group West Eve Moore, Vice President of Operations, Hotels Legacy Property Group
  • 4. Most hotel companies lack internal capacity to develop women executives effectively Although women have made progress in business, representation is still weak at higher levels. Positive action is needed to accelerate development of this valuable resource for the hospitality industry. 65% of graduates from college hospitality programs are women. Our talent pipeline is strong. US Department of Labor reports that 59% of hospitality industry employees are women. Women are committed and delivering. Rockefeller Foundation found that 76% of women say the presence of women in leadership positions at least somewhat important to them in choosing where to work. Women leaders are important to recruiting and retention. Reuters profiled 21,980 firms in 91 countries and found that a profitable firm at which 30%+ of leaders are women could boost profitability 15%.
  • 5. Castell Leadership Program We believe that directed personnel development can accelerate the advancement of women in hospitality leadership. To be effective, leadership development has to be an on-going process incorporating specific skills training over time, advocacy, and a support network. The Castell Program is designed for rising women executives at the point where competition for next level positions intensifies. Corporate executives in hospitality ready to move up General managers ready for the corporate level Managers preparing for larger and higher value hotels Women in hotel brokerage or finance targeting a higher profile more lucrative role Consultants preparing for partnership or their own operation The Castell Program prepares women to win the move up.
  • 6. Castell Leadership Program An impactful year Career Planning Training with Interactive Practice Network Commitment with Reinforcement Every Castell Leadership Program participant is guided through construction of an individual career plan with specific goals and commitments by specialists from Aubergine Partners. Plans incorporate results of Profiles International Checkpoint 360 leadership assessment tool. Castell Program Workshop is a 3-day intensive practicum with Oak Bay Consulting building skills in communication and negotiation tailored for the specific strengths and challenges of women hospitality industry executives. Bi-monthly on-line webinars reinforce Workshop content and deliver skills-training specific to corporate communication for women. The program develops executives who are highly effective at managing people, and at negotiation. WILL Women In Lodging Network makes Castell Program particularly valuable for executive women in hospitality and their employers. This feature of the Castell Program develops a network of women in the hospitality industry. Each member has access to on-line resources and the opportunity to participate in networking events. Relationships among high-potential women who are building careers in the hospitality industry are fostered through WILL. Castell Program supports these women executives as they execute their career plans. Certified executive coaches under the direction of Aubergine Partners work with each executive as she executes her career plan. Five-WILL teams, cohorts of these executive women in hospitality move through the program together, hold each other accountable and form a resource network with regularly scheduled calls. They support each other in overcoming hurdles and tracking progress.
  • 7. Faculty Emily Epstein, JD Emily delivers skills in negotiation and communication, teaching women to handle the unique obstacles they face at the negotiating table and in corporate interactions. Her training uses programs developed for Fortune 500 companies, public sector negotiators, law firms, and others, bringing a skill set that is not typically found in the hospitality industry. Emily has taught at Harvard, Georgetown and Berkeley. Siobhan OLeary, Accredited Coach Siobhan delivers coaching that carries key skills into each womans day-to-day performance and helps each woman carry out the career goals in her career plan. Siobhan is a certified executive coach by the International Coach Federation and the Institute for Professional Excellence in Coaching. Her background includes Hyatt, Four Seasons, The Carlyle and Rosewood Hotels and Resorts.
  • 8. WILL : Women in Lodging Leadership Graduates of the Workshop are invited to join Women In Lodging Leadership (WILL), women with common training and purpose who support each others career development going forward. WILL builds relationships through web-based meetings, calls, gatherings at industry events, and personal interaction. WILL members are a resource for each other and strengthen each womans resolve to succeed. WILL members are expected to pay it forward and become Champions for other women executives.
  • 9. Champions Each participant in a Castell Leadership program is nominated by a champion. Champions identify executive women with potential in their company, recommend them for the Castell Program, and fund their participation. Champions receive progress reports and metrics from Castell. Champions are crucial to the Castell Leadership Program, and to the women they sponsor.
  • 10. Castell Research: Research Partner Georgia State University The Survey on Hospitality Womens Professional Advancement is Castells current study of womens perceptions of their careers. Evidence of progress for women executives is in their representation on high profile podiums. Castells Conference Scorecard tracks representation of women and challenges conferences to improve diversity. Castell Leadership Program includes a longitudinal study of the performance of program participants as they pursue their careers. These metrics will inform the programming and initiatives used by Castell to further the careers of women executives in the hospitality industry.