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Cat tree work in progress (1)

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JumiaUniversity

The document discusses Jumia's introduction of a new product category tree system. The new system will contain 19 root categories and over 28,000 subcategories, standardizing categorization across countries. This is an improvement over the current system which had fewer categories, leading to incorrect categorization. The goals of the new tree are to increase product assortment, simplify the categorization process, and optimize product search. Vendors will benefit from growing sales potential and preventing commission mismatches from listing in the wrong categories. The new tree aims to modernize Jumia's categorization practices in line with global standards.

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息JumiaProprietary Jumia University. New Product Category Tree Training
Vendor University Training Objectives To understand category tree and its importance. To highlight the features of the new category tree. To compare old and new category tree. The identify the reasons for the implementation of the new category tree To trace the impact to your business on Jumia To understand the impact on commission structure..
Vendor University Definition In Jumia, products are listed according to their categories. The category often determines the percentage of commission charged. Jumia is currently introducing a new robust system that will make product categorization much simpler and efficient. It is the grouping of products that are similar based on characteristics, uses, essential properties as well as relationship. E.g (Milo, Milk, Sugar under Groceries; Shirt, Trouser, Skirt under Fashion)
Vendor University Limitations of the current Category Tree 1 Fewer sub-categories, thereby limiting the types of products listed as well as assortment 2 3 4 It has lots of incorrect categorized products due to the limited number of product categories that exist. It is company and country specific hence cannot be useful outside your home country. It is still miles away from modern global best practice.
Vendor University Features of the New Category Tree 1 6 5 2 It has 19 root categories and 28,000+ sub categories. Contains up-to nine granularity in sub categorization It is compliant with the best global practice. Implemented across all countries 3 4 Standardize category referential across all countries. Improvement in product search experience
Vendor University New vs Old Category Tree New Category Tree Baby, Kids & Toys GroceriesFeeding Babies Baby Foods Snack Foods Cracker & Biscuits Babies Category Current Category Tree
Vendor University New vs Old Category Tree New Category Tree Fashion Womens ClothingUniforms, Work & Safety Fashion Clothing Work Utility & Safety Button Down Shirts Fashion Category Current Category Tree Women Top s Dress
Vendor University New vs Old Category Tree New Category Tree Computing Peripherals and AccessoriesComputer Accessories Computing Game Hardware PC Game Hardware Microphones Computing Category Current Category Tree Controllers Music Controllers Games
Vendor University Why are we changing the process? To help increase assortment on the Jumia platform. The process is aimed at making porting easier across all platforms & countries. There is going to be unique product IDs across countries. Product creation will be much easier in this new process. There will be optimization of product search experience due to granularity in product categorization. This will help improve product content quality.
Vendor University Business Benefits An improved product creation process means you can grow your assortment easily. More assortment converts to more sales for you. You will conveniently locate a category for your unique product. It will prevent commission charge mismatch as you will be charged according to listed category.
Vendor University Impact on Commission There will be a standard commissions for each root category . Commission remains unchanged except Jumia decides otherwise in the future. Product upload on wrong category might result in a higher commission charge.
Vendor University Frequently Asked Questions 1. Q: What is category tree? A: It is the grouping of products that are similar based on characteristics, uses, essential properties as well as relationship. 2. Q: Why is the new Category tree important? A: Products are listed according to their categories and the category often determines the commission percentage charged. This will help improve content quality, increase assortment and vendor product sales. 3. Q: What unique features can I find in this new process? A: It has 19 root categories and 28,000+ sub categories, improves product find-ability and contains up to nine granularity that will be implemented across all countries where the Jumia brand is located. 4. Q: In what ways is the new cat tree better than the current? A: It contains more root categories, sub-categories and up to nine granularity
Vendor University Frequently Asked Questions Cont. 5. Q: How will this help improve the vendors business experience on Jumia? A: i. It will lead to an increase in assortment which will lead to more sales. ii. It makes product creation much easier. iii. There will a unique product IDs across countries. iv. It will lead to prevention of commission charge mismatch as you will be charged according to your listed category. 6. Q: How to I avoid commission charge mismatch in this new system? A: Please ensure you list your product in the exact category. 7. Q: How much will the new category tree cost? A: This is absolutely free as it is an improvement to an already existing process. 8. Q: What is my role in bringing about this change? A: Nothing! Jumia will notify and training you on the new process and how to maximize it
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Cat tree work in progress (1)

  • 2. Vendor University Training Objectives To understand category tree and its importance. To highlight the features of the new category tree. To compare old and new category tree. The identify the reasons for the implementation of the new category tree To trace the impact to your business on Jumia To understand the impact on commission structure..
  • 3. Vendor University Definition In Jumia, products are listed according to their categories. The category often determines the percentage of commission charged. Jumia is currently introducing a new robust system that will make product categorization much simpler and efficient. It is the grouping of products that are similar based on characteristics, uses, essential properties as well as relationship. E.g (Milo, Milk, Sugar under Groceries; Shirt, Trouser, Skirt under Fashion)
  • 4. Vendor University Limitations of the current Category Tree 1 Fewer sub-categories, thereby limiting the types of products listed as well as assortment 2 3 4 It has lots of incorrect categorized products due to the limited number of product categories that exist. It is company and country specific hence cannot be useful outside your home country. It is still miles away from modern global best practice.
  • 5. Vendor University Features of the New Category Tree 1 6 5 2 It has 19 root categories and 28,000+ sub categories. Contains up-to nine granularity in sub categorization It is compliant with the best global practice. Implemented across all countries 3 4 Standardize category referential across all countries. Improvement in product search experience
  • 6. Vendor University New vs Old Category Tree New Category Tree Baby, Kids & Toys GroceriesFeeding Babies Baby Foods Snack Foods Cracker & Biscuits Babies Category Current Category Tree
  • 7. Vendor University New vs Old Category Tree New Category Tree Fashion Womens ClothingUniforms, Work & Safety Fashion Clothing Work Utility & Safety Button Down Shirts Fashion Category Current Category Tree Women Top s Dress
  • 8. Vendor University New vs Old Category Tree New Category Tree Computing Peripherals and AccessoriesComputer Accessories Computing Game Hardware PC Game Hardware Microphones Computing Category Current Category Tree Controllers Music Controllers Games
  • 9. Vendor University Why are we changing the process? To help increase assortment on the Jumia platform. The process is aimed at making porting easier across all platforms & countries. There is going to be unique product IDs across countries. Product creation will be much easier in this new process. There will be optimization of product search experience due to granularity in product categorization. This will help improve product content quality.
  • 10. Vendor University Business Benefits An improved product creation process means you can grow your assortment easily. More assortment converts to more sales for you. You will conveniently locate a category for your unique product. It will prevent commission charge mismatch as you will be charged according to listed category.
  • 11. Vendor University Impact on Commission There will be a standard commissions for each root category . Commission remains unchanged except Jumia decides otherwise in the future. Product upload on wrong category might result in a higher commission charge.
  • 12. Vendor University Frequently Asked Questions 1. Q: What is category tree? A: It is the grouping of products that are similar based on characteristics, uses, essential properties as well as relationship. 2. Q: Why is the new Category tree important? A: Products are listed according to their categories and the category often determines the commission percentage charged. This will help improve content quality, increase assortment and vendor product sales. 3. Q: What unique features can I find in this new process? A: It has 19 root categories and 28,000+ sub categories, improves product find-ability and contains up to nine granularity that will be implemented across all countries where the Jumia brand is located. 4. Q: In what ways is the new cat tree better than the current? A: It contains more root categories, sub-categories and up to nine granularity
  • 13. Vendor University Frequently Asked Questions Cont. 5. Q: How will this help improve the vendors business experience on Jumia? A: i. It will lead to an increase in assortment which will lead to more sales. ii. It makes product creation much easier. iii. There will a unique product IDs across countries. iv. It will lead to prevention of commission charge mismatch as you will be charged according to your listed category. 6. Q: How to I avoid commission charge mismatch in this new system? A: Please ensure you list your product in the exact category. 7. Q: How much will the new category tree cost? A: This is absolutely free as it is an improvement to an already existing process. 8. Q: What is my role in bringing about this change? A: Nothing! Jumia will notify and training you on the new process and how to maximize it