Catcha Digital Training Snacks 2013
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The Catcha Digital Training Snacks presentation highlights the upcoming new products, features and plans across MSN Malaysia, Skype Malaysia, Lowyat.net and Catcha Digital in general.
Catcha Digital Training Snacks 2013
- 2. AGENDA MSN CHANNEL JOIN THE RICH MEDIA: WINDOWS 8- EDITORIAL RESTRUCTERS CONVERSATION NEW AD AIA UPDATES ROADMAP UNITS SKYPE CATCHA CATCHA DIGITAL LOWYAT.NET DIGITAL AD VIDEO UPDATES EXCHANGE NETWORK
- 4. Dec 2013 Jan 2013 Feb 2013 Mar 2013 Apr 2013 May 2013 June 2013 Entertainment Awards Season 2013 We Love K-POP! We Love K-POP! Korean Buzz Channel Golden Disk Awards Re-design + MAMA 2013 Movies 2013 Specials Christmas Special Chinese New Year & Mothers Day Special Fathers Day Special 2012 Valentines Special 2013 Year in Pictures 2012 Motoring Motor-Heads Motor-Heads Motor-Heads Detroit Motor Show Geneva Motor Show Shanghai Motor Malaysian F1 Special Show Sports European Football Season F1 Season Travel New Travel Channel with Wego Lifestyle Fashion Week S/S News Elections (Tentative)
- 6. MSN Life & Style News Sports Entertainment Malaysia MSN Man Travel Video More (Specials) Tech Motoring Juice Home Page Makan! Makan!
- 7. Join The Conversation Skype
- 8. On Skype, human beings are being human again They lean in, open up and connect
- 9. For frequent, long, engaging conversations Users feel Skype is a more Half of Skype sessions last more Over half use Skype twice personal experience than 30min 2 a week than Facebook or Twitter2 or more1 Source: 1. comScore Marketing Solutions Brand Survey June-July 2012 2. Skype user research, July 2012, conducted by Ipsos MediaCT on behalf of Microsoft
- 10. Integration with social networks Not only can users import their Facebook contacts, see their Facebook wall and update their status, they can also take action through Skype. Plus, did you know? Skype powers Facebook video calling.
- 11. Skype audience is large, mobile and growing Malaysia: 560,7692 daily users 35% growth since YOY Malaysia: 492,2053 daily users 213% growth YOY Skype is growing 280M UU,1 with 200M+ ad impressions 67M+ mobile users3 twice as fast as the delivered per day2 100% Y.o.Y2 growth worlds population.2 1. comScore Media Metrix, Q1 2012, Skype App 2. Skype Internal Data, global April 2012. 3. Skype Internal Data total mobile audience
- 12. Skype Reach in MALAYSIA 21% 19% more likely more likely to be a to have completed decision maker1 1.9MM post graduate studies1 unique visitors2 48% 52% female2 male2
- 13. They are young and socially active 43% are 15-24 21% are 25-34 20% are 35-44 9%are 45-54 88% of Skype users have a 7% are 55+1 social media profile2 Source: 1 comScore Media Metrix Oct 2012, : 2 comScore Segment Metrix Oct 2012
- 14. Skype Opportunities Reach this large and engaged audience interested in your brand
- 15. Conversation ad Get into the conversation in an exclusive, uncluttered space Be in the 1B daily, global Skype to Skype audio calls* See proven results +37.1% in purchase intent +23% in intent to recommendation +22% in brand site visitations Specs 300x250 Rich media-capable Non-intrusive: non-audio and non-expandable Current refresh rate of once per five minutes *Skype Internal Data, Aug, 2012. Source: comScore Marketing Solutions, Brand survey analysis, June - July 2012
- 16. Conversation ad Get into the conversation in an exclusive, uncluttered space Be in the 1B daily, global Skype to Skype audio calls* See proven results +37.1% in purchase intent +23% in intent to recommendation +22% in brand site visitations Creative example - retail Specs 300x250 Rich media-capable Non-intrusive: non-audio and non-expandable Current refresh rate of once per five minutes *Skype Internal Data, Aug, 2012. Source: comScore Marketing Solutions, Brand survey analysis, June - July 2012
- 17. Mobile Contact and Chat screens Increase frequency at the right time with relevant brand messages to your audience as they connect with family & friends throughout their day Increase Reach 15% of Skype users only connect via mobile Grow your audience! Mobile audience is growing at >100% YoY Specs 320x50 and 640x100 Roadblocks, ROS and clickable CTA High visibility placements: Contact and Chat screens Available on iPhone only* Source: Skype Internal Data, % Mobile Connected Users, Total Audience, March 2012
- 18. Skype Home masthead banner Be where Skype users go throughout the day for friend, status, and starting conversations Skype users can integrate their Facebook feed into their Skype homepage See proven results +26% in purchase intent +17% in intent to recommendation +20% in brand site visitations Creative example: Retail / Video Specs 650x170` expands to 650X340 Rich media, video and image galleries Avail via impression or sponsorship buys Source: comScore Marketing Solutions, Brand survey analysis, June - July 2012
- 19. Skype Home display 300x250 *Skype Internal Data, Aug, 2012. Be seen on the first home screen a user sees when they return to Skype throughout the day Take advantage of the impact and reach that the Skype Home screen has to offer Creative example : CPG Specs 300x250 option to expand to 300x500 Rich media capable Self-playing video, user initiated audio capability Premium takeover or ROS Targeting Demo, Geo
- 20. Skype + Homepage = Even better together Ensure your client is where Skype users go throughout the day Take advantage of users Facebook integration Extend your reach by 82% when you add Skype to your MSN Homepage buy Specs MSN is avail on an impression or sponsorship basis Source: comScore Audience Duplication, October 2012
- 21. TELECOMMUNICATION Global Benchmark : 0.17 ( MY Avg CTR : 0.2 ) Global Benchmark IR : 1.69 (MY Avg IR : 17.86)
- 22. FMCG: FAST FOOD Global Benchmark : 0.17 (MY Avg CTR : 0.3) Global Benchmark IR : 1.69 (MY Avg IR N/A yet)
- 23. TRAVEL & TOURISM Global Benchmark : 0.17 (MY Avg CTR : 0.2) Global Benchmark IR : 1.69 (MY Avg IR N/A yet)
- 24. MOBILE DEVICES Global Benchmark : 0.17 (MY Avg CTR : 0.3) Global Benchmark IR : 1.69 (MY Avg IR N/A yet)
- 26. Rich Media New ad units
- 29. Focus Video Ad Unit Concentrate and hold user attention Run of site, expandable 300x250 video ad unit 3 second roll over count Shaded frame video player to focus user attention User initiated HD and full screen options 29
- 33. Launched globally 26 Oct Beautiful, fast and fluid Designed for work or play A new world of apps
- 36. Largest Potential Market for Apps Worldwide Units Since Launch of Windows 7 as of March 2012, IDC
- 38. Beautiful, relevant and useful A no-compromise experience Unprecedented reach
- 41. One new and improved MSN 息 Microsoft Confidential |
- 42. The New MSN portfolio Malaysia MSN CLASSIC MSN for Windows 8 MSN for Windows 8 App Live Today Launching January 17 ETA: Early February Todays MSN Browser experience, not Downloadable app available in the Standard experience for downloadable app Win 8 app store everyone except Available exclusively to Windows Expected to be relatively low volume Windows8/IE10 users 8/IE10 users Will continue to be vast Default HP for IE10 majority of PV volume through Also referred to as MSN TMX and FY13 TMX for IE10 Projected to represents 9% of the Page Views in FY13
- 43. Time for a break
- 46. 42% of consumers in Malaysia view online videos more than once a day* 80% of consumers in Malaysia stream/download online video on a monthly basis* Online video ad revenue is forecasted to grow to US$11b globally by 2016** *Source: Nielsen, Apr 2012 ** Source: 2011 Magnaglobal Global Media Forecast
- 47. MSN Video Channel + 1000s of premium publisher sites Reach your audience through advanced targeting Over 30m pre-roll streams available per month & growing!* Reach of over 2m unique users per month* Pre-roll and In-stream advertising opportunities Site lists available Automatic optimisation Detailed reporting for each campaign *Source: SpotXchange research Jan 2013
- 49. Advertisers find and Better analytics and reach their top performance reports audience groups Automatically steers More video ad campaigns to best interactions for audiences lower cost
- 51. Advertising Exchanges are changing the way advertisers buy Real Time Bidding (RTB) Real Time Bidding advertising revenue represented over US$2b in 2012* .which equals over 20% of all display advertising revenue* APAC revenue driven by RTB exchanges is expected to reach US5.2b by 2015!** Advertisers want transparency, control, efficiencies and direct access to the inventory they buy *Source: Brandscreen Q3 2012 *Business Insider http://www.businessinsider.com/dollar-numbers-for-realtime-bidding-in-digital-advertising-2012-6?utm_source=alerts#its -already-20-of-all-display-2
- 52. A MARKETPLACE WHERE INVENTORY IS . AUCTIONED OFF ON AN IMPRESSION BASIS IN REAL TIME IN AN AUTOMATED MANNER
- 53. DEMAND/BUY SIDE SUPPLY Advertisers Channel Partners Tech Partners 3. Exchange picks 1. Publishers lists winning bid of the inventory on auction, serves Exchange, defines Demand Side impression rules Advertiser Ad Networks Platform (DSP) Advertiser Agency Demand Side Trading Desks Platform (DSP) Advertising Advertiser Exchange Independent 2. DSP evaluates Agencies impression in real- time against Advertiser advertiser goals, submits bids Advertiser
- 55. AD EXCHANGE IS A ADVERTISERS PUBLISHERS MATCHING ENGINE Advertiser Benefits Consumer Benefits Publisher Benefits Better Returns Relevance & Safety Yield, Efficiency & Visibility Reduce Waste Drive higher yield Better Efficiencies Better Efficiencies Maintain brand safety through controls Inventory control
- 56. MSN or Lowyat.net Advertising Exchange offering Offering Prepared Meal Bring your own ingredients and cook
- 57. Lowyat.net
- 60. Monthly Average Unique Visitors 2007-2012 6,000,000 5,256,145 5,000,000 Unique Visitors 4,000,000 3,000,000 2,184,485 2,569,031 Site registered an average of 2,000,000 1,775,687 5.2 million unique visitors 918,626 1,000,000 391,052 per month in Jan-Dec 2012 - 141% UV increase since 2010! 2007 2008 2009 2010 2011 2012 Monthly Average Pageviews 2007-2012 Page Views 70,000,000 59,652,767 Site registered an average of 60,000,000 47,672,230 50,000,000 42,756,780 60 million page views per 55,711,788 40,000,000 31,118,943 month in Jan-Dec 2012 30,000,000 18,161,934 25% PV increase since 2010! 20,000,000 10,000,000 - 2007 2008 2009 2010 2011 2012
- 61. Expandable catfish Be seen on lowyat.net new homepage Extend the campaign to create consistency Standard half page Run on Forums
- 62. QUESTIONS?
- 63. THANK YOU