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CATEGORY MANAGEMENT
My resume often refers to category management (Cat-Man). I have over
10 years of successful and progressive category management experience.
Category management is a collaborative, business building process
between manufacturers (vendors) and retailers such as Walmart, Target,
Walgreens, and Kroger. Manufacturers use a consultative method of
advising and selling to retail customers using fact based data to support
initiatives. Successful category managers identify issues and
opportunities, develop a hypothesis, research and retrieve the appropriate
data, mine /analyze it, create presentations, and present the findings to
customers or internal stakeholders. Data is gleaned from many sources
and the analysis can be complex.

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Category Management

  • 1. CATEGORY MANAGEMENT My resume often refers to category management (Cat-Man). I have over 10 years of successful and progressive category management experience. Category management is a collaborative, business building process between manufacturers (vendors) and retailers such as Walmart, Target, Walgreens, and Kroger. Manufacturers use a consultative method of advising and selling to retail customers using fact based data to support initiatives. Successful category managers identify issues and opportunities, develop a hypothesis, research and retrieve the appropriate data, mine /analyze it, create presentations, and present the findings to customers or internal stakeholders. Data is gleaned from many sources and the analysis can be complex.