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CauseCard
Cause Marketing & Customer Loyalty Program Overview

Database Building and Validation Fundraising
Automatic database building as customers activate their The only fundraising program in the world with
card online, by text message or through Facebook with complete accountability and transparency that runs
data validation in place to not only verify the legitimacy of 24x7. Each non-profit is supplied with their own
emails and mobile numbers but also authenticate through logon ID to track donations and spending in REAL
a double opt-in process. No paper forms, fish bowls or TIME! No need to collect paper receipts and
sign up sheets needed. manually calculate donations.

Cash Back Rewards Data Segmentation
Instant cash back rewards (not hard to Create groups and sort customer data
understand points) which can ONLY be by age, gender, days since last visit,
used inside your business. Replace dollars spent, upcoming birthdays and
discounting, put full price in your register, more to isolate data for more intelligent
and remind customers to come back target marketing
more often with daily automated thank
you note emails after each visit.

Gift Card Processing
Featuring the only gift card capable of running Mobile Text Messaging
rewards, fundraising and member benefits on and Email Marketing
the same card! Create pre-paid gift incentives Create and send professionally designed
to fill your cash register in advance and run HTML emails or text messages within
numerous other proven strategies to increase minutes direct from your online account.
profits and reduce costs. No 3rd party software needed.

CauseCard offers a myriad of powerful marketing features. At the big picture level, however, the
program helps merchants accomplish the following better than any other solution in the marketplace:

1. Build a customer database correctly and
without paper sign up forms or manual data
entry.

2. Treat customers with respect by rewarding
them with value for spending money.

3. Communicate with your database regularly
and automatically.

4. Support local non-profit communities with
every transaction through cause marketing.

5. Reduce, even eliminate discounting as an
advertising strategy.

Letʼs drill down and learn more about how the
solution works on the following slides.

We collect your customer data so you don't
have to be bothered.

• Simply hand out your cards to every customer with a pre-loaded
activation bonus ($5 to $10 for example), which customers can
redeem on their NEXT visit after activating their card.

• Customers activate cards online by
email, text message, or Facebook directly
through causecard.net or even through
your own website. Our data validation processes not only check
for proper syntax but validates the legitimacy of emails and
mobile numbers within milliseconds through TowerData, a 3rd
party database.

• The registration form can be customized to collect any data
you want including home address, birthday, anniversary, favorite
menu items, etc. You can decide which fields are displayed and
of those displayed, which fields are mandatory vs. optional.

• Cardholders authenticate their registration and activate cards
by clicking a link inside the activation email sent to their email
address or texting back the last 4 digits of their mobile phone
number.

• As cardholders activate their cards either online at www.CauseCard.net OR through your own
website, the customersʼ marketing profile is added to your private database.

• After customers activate their card, any rewards dollars preloaded on their card in advance become
available for redemption.

• By default, customers can use their card to earn rewards even if their card is not activated. However,
activation is required before any rewards can be REDEEMED through the system to help aid your
collection of customer data.

• You can login and review your Membership Report anytime online through your password protected
account. Your Membership Report continues to expand as your program accelerates and more and
more cards are circulated to customers.

Name Card ID Zip Code Email Mobile Total Sales

Joan Hill 107556890 80513 jhill@aol.com (970) 523-8961 $307.25

Mike Landon 108925343 44125 mlandon@yahoo.com (440) 625-3678 $121.13

Bill Miller 102364791 60601 bmiller@ameritech.net (773) 586-4394 $242.50

Melissa Green 109782678 33931 mgreen@aol.com (239) 345-3987 $175.03

Bob Rogers 106523158 68318 brogers@sbcglobal.net (402) 938-1239 $66.56

Vince Lorenz 103259710 29044 vlorenz@aol.com (803) 416-6952 $142.21

Mary Scott 105862147 82637 mscott@yahoo.com (307) 237-5681 $71.26

We’ve launched an online survey targeting business owners to gather feedback and
validate our business model. The questions have been designed to ascertain why business
owners donate to local causes, why they don’t, barriers they face to doing so, etc.

The survey is ongoing. Here are some preliminary results:
 50% of respondents say that their businesses support local causes
 50% of these supporters cite a desire to “give back to the community” as their number one
reason for doing so
 75% of respondents do not currently have a loyalty program
 50% of those without a loyalty program ranked “lack of time” as a primary reason
 50% of those without a loyalty program considered loyalty programs as “too complicated”
as a primary reason
 100% of the respondents who currently have a loyalty program view it as yielding a positive ROI
 So far, no respondents have used a daily deals site. Reasons cited include:
 “too complicated”
 “no financial benefit”
 “devalues my business”

We’ve also held meetings with local business owners to gather feedback.

 100% of respondents said that their businesses currently supports local causes
 75% of these supporters cited a desire to “give back to the community” as their number
one reason for doing so
 75% of merchants we met with do not currently have a loyalty program
 25% of those without a loyalty program ranked “lack of time” as a primary reason
 75% of those without a loyalty program considered loyalty programs as “too complicated”
as a primary reason
 Of the respondents who currently have a loyalty program 100% felt it was overly complicated
and too much work
 None of the businesses we’ve met with have used a daily deals site. Reasons cited include:
 “no financial benefit”
 “devalues my business”

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CauseCard

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