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Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour Process and factors, Models
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Audit; Consumer Behaviour Studies in India.
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Go_Innovation is a project designed and coordinated by Netural Coop Impresa Sociale within the framework of A THOUSAND YEARS OF HISTORY AT THE CENTER OF EUROPE: CASTLE BORGO CROCEVIA OF PEOPLES AND CULTURES, funded by PNRR - Next Generation EU, for the PNRR pilot project M1C3 Measure 2 Investment 2.1 line A - CUP F88F220000007 CB-1.1_114451.pptx helllo djnfhnvtj yhbvdth
- 1. Introducing Consumer Behavior Dr. Zia Ur Rehman OBSERVATION - INVESTIGATION - DISSEMINATION
- 2. Defining Consumer Behavior The behaviour that individual customers, groups or organizations display in searching for, buying, using, evaluating, and disposing of products and services that they expect will satisfy their needs OBSERVATION - INVESTIGATION - DISSEMINATION
- 3. Defining Consumer Behavior Continued.. is a science of internal and external factors that affect consumers in their decision making process OBSERVATION - INVESTIGATION - DISSEMINATION
- 4. SR Model of Buyer Behavior OBSERVATION - INVESTIGATION - DISSEMINATION Marketing and Other Stimuli Marketing Product Price Place Promotion Other Economic Technological Political Cultural Buyers Black Box Buyer Characteristics Buyer Decision Process Buyer Responses Product Choice Brand Choice Dealer Choice Purchase Timing Purchase Amount
- 5. Buyer Characteristics OBSERVATION - INVESTIGATION - DISSEMINATION Broader/General Narrower/Specific
- 6. OBSERVATION - INVESTIGATION - DISSEMINATION
- 7. OBSERVATION - INVESTIGATION - DISSEMINATION