Cb on mobiles
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The document summarizes consumer behavior and decision making processes related to mobile phone purchases. It discusses problem recognition by consumers, information search which can be internal through past experience or external through sources like friends and ads. It also outlines the evaluation of alternatives and purchase decision stages. Post-purchase behavior and factors influencing satisfaction are mentioned as well. Different types of consumer buying behaviors like limited, extensive decision making and impulse buying are defined.
Cb on mobiles
- 1. Consumer Behavior and decision making---- Mobiles Submitted To: Prof. Manbeena Lehal Submitted By: Umesh, Raj, Sukhraj and Navkiran Date:23/03/2010
- 2. Problem Recognition Post- Information Purchase Search Behavior Buying Decision Process Evaluation Purchase Of Decision Alternatives Attributes
- 3. Problem Recognition Communication Seeing somebody use a mobile Emergency Business Status symbol GPRS, internet Entertainment
- 5. Past Experience Risk of making wrong decision medium Cost of gathering information very low Time spending low Internal
- 6. External Family , Friends, internet, reports, ads , website etc. Cost of gathering information high Time Spending more Chances of wrong decision low
- 7. Evaluation Of Alternatives You will compare all the available alternatives according to your needs..and will choose the best one
- 10. Purchase May differ from purchase decision Availability Immediate need Better deals
- 11. POST-PURCHASE EVALUATION Experience after buying Cognitive dissonance Factors Influencing Customer Satisfaction o Warranties o After sales communication
- 12. TYPES OF CONSUMER BUYING BEHAVIOR Limited Decision Making Extensive Decision Making Impulse buying
- 15. Impulse buying
- 16. Group Family Friendship Group Formal Social Club Shopping Group Work group Reference Group
- 17. Family
- 18. Friendship group
- 20. Culture
- 21. Motivation Consumer Perception Learning Psychology Personality
- 22. Perception
- 26. Motivation
- 27. Personality
- 28. Consumer Innovativeness New mobile is launched in the market, you just go for it or you wait for your friend to buy it and see the result.
- 29. Dogmatism Degree of rigidity NOKIA customer would not only use Nokia but also he/she would tell others to use Nokia.
- 30. Ethnocentrism Made in Japan Made in USA Made in China Made in India
- 31. Consumer Materialism 4 lakh ki ghadi Guma di Meri 1.5 Lakh ki sherwani 300$ shoe Tum log chatni kyu khate ho
- 32. Family Stimulus Branding Association Learning Product Line Stimulus Extension Generalization
- 36. Family Branding
- 37. Or