Cb perfume
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This document outlines different types of purchases including repeat, trial, and long-term commitment purchases. It also describes various types of gifting subdivisions such as inter-group, inter-category, intra-group, interpersonal, and intra-personal gifting. Finally, it provides an overview of a black box model of buyer behavior that considers buyer characteristics, their decision-making process, marketing stimulation factors, and buyer response.
Cb perfume
- 1. Types of PurchasesRepeat PurchasesTrialPurchasesLong-TermCommitmentPurchases
- 2. Gifting SubdivisionsInter-group GiftingInter-categoryGiftingIntra-group GiftingInterpersonalGiftingIntra-personal Gifting
- 3. Black Box ModelBuyer CharactersticsAttitudesMotivationPerceptionLifestyleBuyer Decision-Making ProcessProblem RecognitionInformation SearchPurchase DecisionMarketing StmulitionProductPricePlacePromoOther StimuliEconomicPoliticalSocialBuyers ResponseProduct ChoiceBrand choiceRetail choicePurchase amount
- 4. THANK YOU