In facilitating change, you need to know what concerns people about technology integration and the implementation of change. CBAM (Concerns-Based Adoption Model_offers coaches and mentors several ways to identify these concerns, interpret them, and then act on them with strategies to guide change.
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CBAM: Stages of Concern about Technology Integration
1. CBAM: Stages of Concern about Technology Integration
(CBAM: Concerns Based Adoption Model)
In facilitating change, you need to know what concerns people about technology integration and the
implementation of change. CBAM offers coaches and mentors several ways to identify these
concerns, interpret them, and then act on them with strategies to guide change.
Stages
Description
Strategies
to
Guide
Change
Awareness
May or may not know about
technology integration
May or may not be ready to
use technology or social media
effectively themselves
May resist using technology
Involve teachers in discussions and decisions
Share enough information to stir interest, but not
to overwhelm
Provide open environment where all questions are
allowed and lack of awareness is accepted
Minimize gossip and inaccurate sharing of
information
Informational
Wants to learn more about
technology and social media
Curious how other teachers are
integrating technology in the
classroom
Share information through all forms of media
Find those that are integrating technology on and
off-site and have them share what they are doing
Help teachers see how technology relates to their
teaching practices
Be enthusiastic about those integrating technology
Personal
Has concerns about
proficiency level
Does not want to look foolish
at a workshop or in front of
students
Know these concerns are common and legitimize
existence of concerns
Connect teachers with similar concerns and those
who will be supportive
Share how technology can be integrated in small
attainable steps
Management
Wants practical suggestions on
how to use technology for
specific purposes
Needs help with specific
problems
Explain components of technology and share
how-tos in multiple formats
Demonstrate practical solutions to logistical
problems
Help teachers create a timeline or plan on how to
integrate technology for immediate concerns
Consequence
Uses technology and social
media
Not sure how to use effectively
with students
Would like examples that
integrate technology
Provide opportunities to attend conferences or
visit other teachers integrating technology
Share lessons involving technology and social
media and post student work
Offer positive feedback and access to resources
and examples
Collaborative
Would like to share lessons
with other teachers
Offers technical support to
others
Provide opportunities to develop their skills
Provide common planning time for these teachers
Look for opportunities for these teachers to
collaborate on projects on-site and online
Use these teachers as mentors or coaches
Refocusing
Looks for ways to improve
teaching practice
Serves on technology
committee
Thinks outside the box
Provide time for these teachers to research and test
new ideas and tools, apps, social media
Provide access to all resources so they can refine
ideas and put them into practice
Invite these teachers to help other teachers take
risks and share on social media
Rethinking Learning, a division of Computer Strategies, LLC 息 2009-2017, all rights reserved
(adapted from Hord, S. M., Rutherford, W. L., Huling-Austin, L., & Hall, G. E. Taking Charge of Change. ASCD)