The document provides an overview of the Android app markets in Korea and Japan. It discusses the current mobile market status and carrier penetration rates in both countries. It notes that Japan and Korea now rival the US in Google Play revenues, with Japan overtaking the US in October 2012 and Korea following suit. The document then summarizes key success factors and trends in each country's Android market, such as the role of KakaoTalk and LINE messaging apps, the genres and monetization of top-grossing games, and tips for effective marketing strategies to achieve growth on Google Play. It introduces Metaps as a company that provides SDK tools and services to help developers with user acquisition, engagement and monetization on Android.
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1. ?2016 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
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12. ?2016 AKAMAI | FASTER FORWARDTM
Challenge 2: Network Architecture, Latency
? Latency Requirement less than 50ms?
Local (Domestic)
50 ms > , < 100 ms
> 100 ms
15. ?2016 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.Video Over Cellular????
18. ?2016 AKAMAI | FASTER FORWARDTM
Case 2: Mobile??-HTTP REST API ??
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19. ?2016 AKAMAI | FASTER FORWARDTM
Case 2: Mobile??-HTTP REST API ??
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POST /StageClear/ HTTP1.1
Host: www.gamecompany.com
Accept: application/json
Stage=1&Status=Clear&Score=100&..
200 OK
Connection: Keep-Alive
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20. ?2016 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.Video Over CellularConclusion
21. ?2016 AKAMAI | FASTER FORWARDTM
Authentication
Game Server
Payment
Inventory
Game Origin Infra
Region N
NetStorage / Storage
End-user
(1) GTM for regional assignment
Akamai Edge
(2) Simple Download (Game File / Patch)
Authentication
Game Server
Payment
Inventory
Game Origin Infra
Region 1
(3) Acceleration for APIs
Reference Diagram
1. Latency Requirement less than 50ms?
Local
50 ms > , < 100 ms
> 100 ms
Spot for Acceleration!
Spot for Acceleration
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22. ?2016 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.