Laura Mitchell, GrandCare\'s VP Marketing, at CEDIA 2011
We all know the statistics and can agree that technology and aging is the future, so now what? This course takes you on a journey from choosing your home health technologies to promoting and educating to sales and support. Prepare to see real-life case studies on how actual home automation installers started their business, promoted, sold and supported this new caregiving network clientele. Discuss why it\'s not your ordinary sale and how you can be prepared for this brand new $20 billion dollar market! If you think home health technology might be your next market, you cannot afford to miss this rare opportunity.
2. Home Health
Technology Case
Study: A How-To
Discussion
ESCR047 Home Health Technology Case Study: A
How-To Discussion
Catalog #: ESCR047-7
Thursday: 11:00 a.m. - 12:00 p.m.
{
CEU Value: 0.50
Instructor: Laura Mitchell, GrandCare Systems
We all know the statistics and can agree that technology
and aging is the future, so now what? This course takes
you on a journey from choosing your home health
technologies to promoting and educating to sales and
support. Prepare to see real-life case studies on how actual
home automation installers started their business,
promoted, sold and supported this new caregiving network
clientele. Discuss why it's not your ordinary sale and how
you can be prepared for this brand new $20 billion dollar
market! If you think home health technology might be your
next market, you cannot afford to miss this rare opportunity!
3. Laura Mitchell
VP Marketing
GrandCare Systems
laura@grandcare.com
262-338-6147
Join our Online Communities!
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Industry Aging/Tech Webinar:
GrandCare hosts an industry-wide Aging/Technology Webinar (the 1st and 3rd Thursday of each month) at 2pm
Eastern Time (http://grandcaresystems.webex.com) for aging/technology industry participants, GrandCare
Distributors, GC-Partners and other interested individuals. Its a free webinar and GrandCare staff is always
available to field questions, take suggestions, offer answers, etc. This webinar has been available since 2008 and is
thought of as a key aging/technology resource.
4. Agenda
Introduction of Scenarios (real life stories of home health technology)
Identifying the Customer & Customer Needs
Who?
Where?
How to reach potential customer
Marketing Tips
Outreach
Education
Credibility
The Sales Process
Closing the Sale
How?
When?
Overcoming Obstacles
The Price is Right
Choosing the Model/Sensor Package
The Installation
Assessment
Pre-installation procedures
Follow-up
Customer Feedback
Checking in
Support
Question/Answer Session
9. Identifying your customer
Independent/Assisted
At Home
Living
Where?
Hospital/Rehab/Hospice Group Home
10. Marketing Outreach
How to reach potential customer
Marketing Tips
Outreach
Education
Credibility
The Sales Process
11. The Sale
Closing the Sale
How?
When?
Overcoming Obstacles
The Price is Right
Customizing the Package
12. The Installation: Jim Gleason
The Installation
Assessment
The Pre-installation procedures
Installation
Customer Feedback
Checking in
Follow-up Support
13. From Consultation to Installation
Family Discuss Needs
Discuss Potential Solutions
Client Interview (likes,
hobbies, interests to help
Go through full explanation
ensure Primary
to Assist Caregiver/Responder &
Consultation with Communications)
communicators
Determine Appt to Survey the Home
Verify Internet Connection
Have client sign end user Ensure there will be no signal /sensor
Model & Price & Payment Schedule
(renting/buying?)
licensing agreement/hipaa
agreement
placement troubles
Verify exact sensors/placement
Assess if router will be needed
Set Installation Date
Sensors
Prep work Family Orientation
How to add more caregivers/users
add communications before
for installation
initial rules- train family on rules
Preset Sensors/Network (if
possible)
Set up family Online with
user names/passwords
installation
Perform Better to not SECURE
anything to walls until you
Rodeo Clown Theory (hit
the explanation sweet spot
Set 2 week check-up with
KNOW its a good place for Family
Installation the sensor
not over, not under)
2 Week Assess information
Are they getting what they
Set Appropriate Rules Adjust sensors if needed
want?
Check-up
14. Laura Mitchell
Questions??
VP Marketing
GrandCare Systems
dealers@grandcare.com
262-338-6147
Thank You!