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Home Health Tech: A How
     To Discussion


  {
Home Health
       Technology Case
       Study: A How-To
          Discussion
    ESCR047 Home Health Technology Case Study: A
    How-To Discussion
    Catalog #: ESCR047-7
    Thursday: 11:00 a.m. - 12:00 p.m.


{
    CEU Value: 0.50
    Instructor: Laura Mitchell, GrandCare Systems

    We all know the statistics and can agree that technology
    and aging is the future, so now what? This course takes
    you on a journey from choosing your home health
    technologies to promoting and educating to sales and
    support. Prepare to see real-life case studies on how actual
    home automation installers started their business,
    promoted, sold and supported this new caregiving network
    clientele. Discuss why it's not your ordinary sale and how
    you can be prepared for this brand new $20 billion dollar
    market! If you think home health technology might be your
    next market, you cannot afford to miss this rare opportunity!
Laura Mitchell
                          VP Marketing
                          GrandCare Systems
                          laura@grandcare.com
                          262-338-6147



                                           Join our Online Communities!
   GC Website: www.grandcare.com
   GC Forums: http://dealerweb.grandcare.com
   GC Blog: http://grandcare.wordpress.com/
   LinkedIn: www.linkedin.com/groups?about=&gid=2043956&trk=anet_ug_grppro
   Twitter: @grandcare
   Boomer Authority: GrandCare :
   Facebook: http://www.facebook.com/pages/GrandCare-Systems-Corporate-HQ/163121913734858
   Squidoo: http://www.squidoo.com/grandcare-systems
   YouTube: http://www.youtube.com/gcsys
   Blog: http://grandcare.wordpress.com
   Convore: https://convore.com/grandcare-home-health-tech/
   Digg: http://digg.com/grandcare


Industry Aging/Tech Webinar:
GrandCare hosts an industry-wide Aging/Technology Webinar (the 1st and 3rd Thursday of each month) at 2pm
Eastern Time (http://grandcaresystems.webex.com) for aging/technology industry participants, GrandCare
Distributors, GC-Partners and other interested individuals. Its a free webinar and GrandCare staff is always
available to field questions, take suggestions, offer answers, etc. This webinar has been available since 2008 and is
thought of as a key aging/technology resource.
Agenda

   Introduction of Scenarios (real life stories of home health technology)
   Identifying the Customer & Customer Needs
          Who?
          Where?
   How to reach potential customer
          Marketing Tips
          Outreach
          Education
          Credibility
          The Sales Process
   Closing the Sale
          How?
          When?
          Overcoming Obstacles
          The Price is Right
          Choosing the Model/Sensor Package
   The Installation
          Assessment
          Pre-installation procedures
   Follow-up
          Customer Feedback
          Checking in
          Support
   Question/Answer Session
Scenario One
Scenario Two
Scenario Three
Identifying your customer




Who?   Loved One   Caregiver
                               Professional
                                Caregiver
                                                Medical
                                              Professional
                                                             Facility
Identifying your customer




                         Independent/Assisted
      At Home
                                Living


                    Where?



Hospital/Rehab/Hospice       Group Home
Marketing Outreach




How to reach potential customer

Marketing Tips
Outreach
Education
Credibility
The Sales Process
The Sale




Closing the Sale
How?
When?
Overcoming Obstacles
The Price is Right
Customizing the Package
The Installation: Jim Gleason
                                           The Installation




                Assessment
    The         Pre-installation procedures
Installation


                Customer Feedback
                Checking in
Follow-up       Support
From Consultation to Installation




  Family                 Discuss Needs
                                                        Discuss Potential Solutions
                                                                                         Client Interview (likes,
                                                                                        hobbies, interests  to help
                                                                                                                                  Go through full explanation
                                                                                                                                        ensure Primary
                                                                 to Assist                                                         Caregiver/Responder &
Consultation                                                                             with Communications)
                                                                                                                                        communicators




 Determine                                                                             Appt to Survey the Home
                                                                                        Verify Internet Connection
                                                         Have client sign end user      Ensure there will be no signal /sensor

  Model &       Price & Payment Schedule
                     (renting/buying?)
                                                        licensing agreement/hipaa
                                                                agreement
                                                                                         placement troubles
                                                                                        Verify exact sensors/placement
                                                                                        Assess if router will be needed
                                                                                                                                     Set Installation Date


  Sensors

 Prep work     Family Orientation
                How to add more caregivers/users
                add communications before

    for          installation
                initial rules- train family on rules
                                                        Preset Sensors/Network (if
                                                                 possible)
                                                                                         Set up family Online with
                                                                                          user names/passwords


installation

  Perform         Better to not SECURE
                anything to walls until you
                                                          Rodeo Clown Theory (hit
                                                        the explanation sweet spot 
                                                                                         Set 2 week check-up with
                KNOW its a good place for                                                        Family
Installation            the sensor
                                                            not over, not under)




  2 Week              Assess information
                                                        Are they getting what they
                                                                                           Set Appropriate Rules                   Adjust sensors if needed
                                                                  want?
 Check-up
Laura Mitchell
                        Questions??
VP Marketing
GrandCare Systems
dealers@grandcare.com
262-338-6147




             Thank You!
Home Health Tech: A How
     To Discussion


  {

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  • 1. Home Health Tech: A How To Discussion {
  • 2. Home Health Technology Case Study: A How-To Discussion ESCR047 Home Health Technology Case Study: A How-To Discussion Catalog #: ESCR047-7 Thursday: 11:00 a.m. - 12:00 p.m. { CEU Value: 0.50 Instructor: Laura Mitchell, GrandCare Systems We all know the statistics and can agree that technology and aging is the future, so now what? This course takes you on a journey from choosing your home health technologies to promoting and educating to sales and support. Prepare to see real-life case studies on how actual home automation installers started their business, promoted, sold and supported this new caregiving network clientele. Discuss why it's not your ordinary sale and how you can be prepared for this brand new $20 billion dollar market! If you think home health technology might be your next market, you cannot afford to miss this rare opportunity!
  • 3. Laura Mitchell VP Marketing GrandCare Systems laura@grandcare.com 262-338-6147 Join our Online Communities! GC Website: www.grandcare.com GC Forums: http://dealerweb.grandcare.com GC Blog: http://grandcare.wordpress.com/ LinkedIn: www.linkedin.com/groups?about=&gid=2043956&trk=anet_ug_grppro Twitter: @grandcare Boomer Authority: GrandCare : Facebook: http://www.facebook.com/pages/GrandCare-Systems-Corporate-HQ/163121913734858 Squidoo: http://www.squidoo.com/grandcare-systems YouTube: http://www.youtube.com/gcsys Blog: http://grandcare.wordpress.com Convore: https://convore.com/grandcare-home-health-tech/ Digg: http://digg.com/grandcare Industry Aging/Tech Webinar: GrandCare hosts an industry-wide Aging/Technology Webinar (the 1st and 3rd Thursday of each month) at 2pm Eastern Time (http://grandcaresystems.webex.com) for aging/technology industry participants, GrandCare Distributors, GC-Partners and other interested individuals. Its a free webinar and GrandCare staff is always available to field questions, take suggestions, offer answers, etc. This webinar has been available since 2008 and is thought of as a key aging/technology resource.
  • 4. Agenda Introduction of Scenarios (real life stories of home health technology) Identifying the Customer & Customer Needs Who? Where? How to reach potential customer Marketing Tips Outreach Education Credibility The Sales Process Closing the Sale How? When? Overcoming Obstacles The Price is Right Choosing the Model/Sensor Package The Installation Assessment Pre-installation procedures Follow-up Customer Feedback Checking in Support Question/Answer Session
  • 8. Identifying your customer Who? Loved One Caregiver Professional Caregiver Medical Professional Facility
  • 9. Identifying your customer Independent/Assisted At Home Living Where? Hospital/Rehab/Hospice Group Home
  • 10. Marketing Outreach How to reach potential customer Marketing Tips Outreach Education Credibility The Sales Process
  • 11. The Sale Closing the Sale How? When? Overcoming Obstacles The Price is Right Customizing the Package
  • 12. The Installation: Jim Gleason The Installation Assessment The Pre-installation procedures Installation Customer Feedback Checking in Follow-up Support
  • 13. From Consultation to Installation Family Discuss Needs Discuss Potential Solutions Client Interview (likes, hobbies, interests to help Go through full explanation ensure Primary to Assist Caregiver/Responder & Consultation with Communications) communicators Determine Appt to Survey the Home Verify Internet Connection Have client sign end user Ensure there will be no signal /sensor Model & Price & Payment Schedule (renting/buying?) licensing agreement/hipaa agreement placement troubles Verify exact sensors/placement Assess if router will be needed Set Installation Date Sensors Prep work Family Orientation How to add more caregivers/users add communications before for installation initial rules- train family on rules Preset Sensors/Network (if possible) Set up family Online with user names/passwords installation Perform Better to not SECURE anything to walls until you Rodeo Clown Theory (hit the explanation sweet spot Set 2 week check-up with KNOW its a good place for Family Installation the sensor not over, not under) 2 Week Assess information Are they getting what they Set Appropriate Rules Adjust sensors if needed want? Check-up
  • 14. Laura Mitchell Questions?? VP Marketing GrandCare Systems dealers@grandcare.com 262-338-6147 Thank You!
  • 15. Home Health Tech: A How To Discussion {