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Celina, TX: A North Texas Rising Star

Buxton
Buxton

Celina, TX is on the verge of a population explosion. Learn how this small farm community used data and analytics to predict future growth and drive retail economic development.

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www.buxtonco.com A NORTH TEXAS RISING STAR.
buxtonco.com TIME TO SHINE LOCATION: North Texas POPULATION: 9,000 CHALLENGES: Retail Recruitment 2 The City of Celina, TX is a suburban community located in the Golden Corridor north of Dallas in Collin County. The city watched as its southern neighbors experienced massive population growth, and now stands on the verge of its own population explosion. While the citys population is currently just over 9,000, it is expected to more than triple by 2018, adding over 26,000 new residents. Growth projections in the next decade are even more staggering, giving just reason to dub the 2020s the decade of Celina.
buxtonco.com SO CLOSE Retail recruitment hasnt always been easy for Celina. Being so close to population mega-centers such as McKinney and Frisco meant that many retailers and developers passed over the community to the north. But while the demographic numbers may have said that Celina was small, Celina knew they had a substantial trade area within a 12 minute drive-time, and that growth would soon follow. Their retail recruitment strategy was solid; all they needed was third party validation to paint a clear picture of the community and where it was going. If you dont know who you are, how do you know where you are going? Corbett Howard Executive Director, Celina Economic Development Corporation 3
buxtonco.com STEPPING INTO THE SPOTLIGHT Buxtons analytics gave Celina the validation it needed to win retail development. By going beyond demographics and showing the impact of the market trade area, Celina was able to present a convincing case for new investment. The major break-through came when Celina recruited McDonalds and the location performed well, leading to investments by Dickeys Barbecue Pit, Subway, Kwik Kar, CVS, and others. The city credits Buxtons 12 minute drive-time analysis with convincing retailers of Celinas true market potential, and has a list of retailers and developers clamoring to do business with the city. Celina has plans for retail outlets, medical centers, sports and recreation facilities, and hospitality offerings. The future is bright, and with Buxtons analytics Celina has the insights to grow strategically. 4
buxtonco.com WE CAN DO IT FOR YOU TOO. 5 Since 1994, Buxton has provided big answers for retailers and communities. Our insights go beyond broad demographics, drilling down to the household level to give you the clearest picture yet of your community. Weve helped 650 communities recruit over 35 million square feet of retail space. For more information about what Buxton can do for you, visit us online today at www.buxtonco.com or call us at 888-2BUXTON.

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Celina, TX: A North Texas Rising Star

  • 2. buxtonco.com TIME TO SHINE LOCATION: North Texas POPULATION: 9,000 CHALLENGES: Retail Recruitment 2 The City of Celina, TX is a suburban community located in the Golden Corridor north of Dallas in Collin County. The city watched as its southern neighbors experienced massive population growth, and now stands on the verge of its own population explosion. While the citys population is currently just over 9,000, it is expected to more than triple by 2018, adding over 26,000 new residents. Growth projections in the next decade are even more staggering, giving just reason to dub the 2020s the decade of Celina.
  • 3. buxtonco.com SO CLOSE Retail recruitment hasnt always been easy for Celina. Being so close to population mega-centers such as McKinney and Frisco meant that many retailers and developers passed over the community to the north. But while the demographic numbers may have said that Celina was small, Celina knew they had a substantial trade area within a 12 minute drive-time, and that growth would soon follow. Their retail recruitment strategy was solid; all they needed was third party validation to paint a clear picture of the community and where it was going. If you dont know who you are, how do you know where you are going? Corbett Howard Executive Director, Celina Economic Development Corporation 3
  • 4. buxtonco.com STEPPING INTO THE SPOTLIGHT Buxtons analytics gave Celina the validation it needed to win retail development. By going beyond demographics and showing the impact of the market trade area, Celina was able to present a convincing case for new investment. The major break-through came when Celina recruited McDonalds and the location performed well, leading to investments by Dickeys Barbecue Pit, Subway, Kwik Kar, CVS, and others. The city credits Buxtons 12 minute drive-time analysis with convincing retailers of Celinas true market potential, and has a list of retailers and developers clamoring to do business with the city. Celina has plans for retail outlets, medical centers, sports and recreation facilities, and hospitality offerings. The future is bright, and with Buxtons analytics Celina has the insights to grow strategically. 4
  • 5. buxtonco.com WE CAN DO IT FOR YOU TOO. 5 Since 1994, Buxton has provided big answers for retailers and communities. Our insights go beyond broad demographics, drilling down to the household level to give you the clearest picture yet of your community. Weve helped 650 communities recruit over 35 million square feet of retail space. For more information about what Buxton can do for you, visit us online today at www.buxtonco.com or call us at 888-2BUXTON.