The document discusses the limitations of early mobile web experiences and the rise of native mobile apps through app stores like the App Store. It introduces MobileCanvas as a platform that allows developers to create rich, native-like mobile apps that can be updated in the background and deployed across platforms by wrapping existing web services and reusing backend logic, expediting the app development process. Sample projects showcasing MobileCanvas capabilities are listed for a content portal, yellow pages, digital music locker, and price comparison apps.
8. What if
Creating rich mobile web apps would take
weeks instead of months?
I could write my app once and have it run on
all major platforms?
I could make changes in the background
with no need to redistribute a new version?
10. Introducing MobileCanvas
Wrap your web service as
a mobile app
Design iPhone like rich UI
Write once, deploy to all
app-stores
Re-use your backend logic
Update your app with no
need for client update
Get your app to market
in weeks not months!
#7: In the Apple ecosystem, developers utilize capabilities of the device
In the SP ecosystem, developers utilize assets of the SP network
More part of apple ecosystem:
Operation system/3 screen devises/ accessories/ suppliers/Software physical stores and more
#8: Google, Microsoft, RIM & others quickly followed, announcing their own developer & digital storefront initiatives
How did the other service providers respond? Welllook at Sprint. Theyre not really sprinting with their Samsung Instinct response. While the Instinct broke sales records, look at the shopping experience on Sprints Digital Lounge vs the AppStore [show animation in graphics above]. Its still reeks of the 2003 era experience.
What does all of this mean? This is an opportunity to change the minds of your buyers (and their management) to invest in next a generation commerce platform to get up to speed and start realizing commerce more sales!
[then show new screen using our demo]