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CEMENT INDUSTRY - INDIA
The document outlines the outlook
and forecasts for the cement
industry in India. It analyses the
drivers and challenges for the
industry in the five year period from
2015 - 2020.
LIZA
DSOUZA
Overview 

Concrete	is	one	of	the	basic	elements	needed	for	se2ng	up	strong	and	healthy	infrastructure.	Cement,	
therefore	plays	an	important	role	in	the	economic	as	well	as	socio-economic	development	of	a	country.	
According	to	the	Ministry	of	External	A鍖airs,	Government	of	India,	India	was	the	second-largest	producer	
as	well	as	consumer	of	cement	in	the	world	in	2015	(Karkun,	2015).	The	United	States	Geological	Survey	
stated	that	in	2014,	India	produced	280	MT	of	cement	and	had	a	clinker	producPon	capacity	of	280	MT	
per	 annum.	 	 Increasing	 investments	 by	 the	 government,	 relaxaPon	 of	 FDI	 norms	 in	 the	 construcPon	
sector,	and	the	growing	construcPon	sector	in	emerging	economies	are	expected	to	drive	the	growth	of	
cement	industry	in	the	country	(Saunders,	2015).	
Drivers 

Growth	in	the	construc.on	industry	and	Emerging	Economies		
The	 key	 parameter	 that	 de鍖nes	 the	 growth	 of	 the	 cement	 industry	 is	 increasing	 disposable	 income,	
which	leads	to	availability	of	fund	for	new	construcPons	and	infrastructure	development	acPviPes.	The	
largest	 importer	 of	 cement	 from	 India	 is	 Sri	 Lanka,	 followed	 by	 Saudi	 Arabia,	 the	 U.S.,	 Maldives,	 the	
U.A.E,	Nigeria,	Qatar,	and	Bangladesh.	Some	of	the	drivers	for	the	increasing	demand	for	cement	from	
these	 countries	 are	 the	 growing	 GDP	 of	 these	 developing	 economies	 as	 well	 as	 its	 growing	 focus	 on	
housing	and	infrastructure	development.	In	2011,	countries	such	as	the	U.A.E	and	Saudi	Arabia	received	
construcPon	 projects	 worth	 USD	 319.1	 billion	 and	 USD	 218.9	 billion,	 respecPvely	 (McCa鍖rey,	 2016).	
These	countries	are	undertaking	projects	in	the	infrastructure	and	residenPal/non-residenPal	segments.	
According	 to	 a	 report	 published	 by	 Accenture,	 Ptled	 Seven	 Trends	 Transforming	 the	 ConstrucPon	
Marketplace,	the	construcPon	market	in	developing	economies	is	projected	to	double	over	the	next	
decade	to	reach	USD	6.7	trillion.		
Increasing	domes.c	demand	and	Government	Investments		
Over	the	past	few	months	India	has	experienced	a	pickup	in	macro-economic	trends,	which	displays	a	
posiPve	outlook	towards	the	future.	The	Finance	Minister	of	India,	Mr.	Arun	Jaitley	has	built	upon	a	
pragmaPc	approach	which	consPtutes	a	long-term	plan	that	would	combine	investments,	policy	reforms,	
and	improved	regulaPons	to	provide	a	right	environment	for	growth	over	the	coming	years	and	decades.	
This	 Growth	 Oriented	 approach	 has	 envisioned	 a	 GDP	 growth	 of	 8%	 in	 2016,	 while	 a	 double	 digit	
growth	is	expected	by	2020.	The	Government	of	India	(GoI)	has	increased	its	investments	in	housing	and	
infrastructure	development.	In	August	2015,	the	GoI	allocated	USD	7.5	billion	to	develop	100	smart	ciPes
across	the	country	(D,	2015).	The	current	budget	has	proposed	the	creaPon	of	NaPonal	Investment	in	
Infrastructure	 funds	 which	 will	 invest	 in	 the	 public-sector	 infrastructure	 鍖nancing	 companies;	 this	
funding	will	allow	them	to	leverage	their	higher	credit	raPngs	for	investments	from	the	domesPc	and	
internaPonal	debt	markets.	Fresh	allocaPon	of	USD	2.25	billion	has	been	made	to	build	up	roads	and	
USD	 1.6	 billion	 for	 railways.	 In	 order	 to	 support	 infrastructure	 growth,	 the	 government	 has	 also	
announced	in	the	budget	a	roadmap	of	investments	accounPng	to	USD	138	billion	for	the	next	鍖ve	years.		
ResidenPal	construcPons	accounted	for	67%	of	the	construcPon	acPviPes	taken	up	in	India	in	2015	and	is	
esPmated	 to	 grow	 at	 a	 high	 CAGR	 due	 to	 urbanizaPon,	 industrializaPon,	 development	 of	 megaciPes,	
township	projects,	IT	parks,	 	growing	real-estate	market,	and	easy	availability	of	鍖nance.	 	According	to	
the	12th	Five	Year	Plan,	i.e.	2012-2017,	the	government	plans	to	invest	USD	1	trillion	in	infrastructure	
development	(IBEF,	2016).	
Increasing	FDI	Investments		
FDI	 is	 a	 criPcal	 driver	 of	 the	 economic	 growth	 of	 the	 country.	 The	 GoI	 has	 relaxed	 FDI	 norm	 in	 the	
construcPon	sector	which	would	boost	foreign	investments	the	residenPal,	commercial,	and	industrial	
sectors	of	India.	The	major	constraints	to	gain	FDI	access	in	the	construcPon	sector,	such	as	minimum	
built	up	area,	exit	barriers,	and	minimum	capital	requirement,	have	been	relaxed;	therefore	the	size	of	
the	 project	 wouldnt	 be	 a	 concern	 any	 longer.	 According	 to	 the	 Department	 of	 Industrial	 Policy	 and	
PromoPon	 (DIPP),	 the	 FDI	 investments	 received	 for	 construcPon	 development	 from	 April	 2013	 to	
September	2015	was	USD	24.16	billion.	The	governments	e鍖orts	with	respect	to	relaxing	FDI	norms	in	
the	construcPon	sector	and	improving	the	ease	of	doing	business	in	India	has	led	to	an	increase	in	FDI	
through	the	Foreign	Investment	PromoPon	Board	(FIPB)	route	by	26	percent	to	USD	31.9	billion	in	the	
year	2015	against	USD	25.3	billion	in	2014.	FDI	accumulaPon,	through	April	2000-September	2015,	in	
cement	and	gypsum	products	accounted	for	USD	3.1	billion	(CMA,	2015a).	
Opportunities

Precast	concrete	market	in	India	
While	 major	 residenPal	 construcPons	 in	 India	 peruse	 built	 in-situ	 model,	 Indias	 commercial	 and	
industrial	 construcPon	 sector	 has	 been	 experiencing	 a	 rise	 in	 the	 use	 of	 precast	 construcPon	
technologies.		The	market	for	precast	construcPon	in	India	is	expected	to	grow	at	a	CAGR	of	7%	during	
2015-2020.	The	precast	market	of	India	gives	cement	companies	an	opportunity	to	move	forward	in	its	
value	chain.	Also	the	rise	in	residenPal	and	non-residenPal	construcPon	and	infrastructure	development
acPviPes	act	as	drivers	to	the	precast	concrete	market	which	will	in	turn	increase	the	demand	for	cement	
in	the	county.	
North	East	India		
North	East	India	comprises	of	states	such	as	Arunachal	Pradesh,	Assam,	Manipur,	Meghalaya,	Mizoram,	
Nagaland,	Sikkim,	and	Tripura.	The	North	East	Industrial	and	Investment	Policy,	2007,	devised	by	the	
Indian	government,	is	expected	to	catalyze	infrastructure	and	industrial	development	in	these	states.	The	
cement	manufactured	locally	in	this	region	is	not	su鍖cient	for	the	demand	they	face	(Bloomberg,	2015).	
The	demand-supply	gap	experienced	in	these	states	impels	them	to	purchase	cement	from	other	parts	
of	India.	High	transportaPon	cost	causes	cement	prices	to	rise	considerably	in	this	region.	Companies	
such	as	Dungsam	Cement	(Bhutan)	are	entering	the	India	market	with	its	main	focus	on	North	East	India	
(CMA,	2015b)	
Future Forecast 

e-es$mated;	p-projected	
Year 2013 2014 2015-e 2016-p 2017-p 2018-p
2019-
p
2020
-p
CAGR
(2015-20
20)
Production
(MT)
223.45 250.00 279.83 313.89 352.77 396.82 448.34 506.62 12.61%
Value
(USD
Billion)
20.45 23.00 25.93 29.35 33.36 37.98 43.62 50.66 14.34%
Bibliography
 Bloomberg.	(2015).	Aditya	Birla	Corporate	PresentaPon.	
 CMA.	(2015a).	Cement	Exports	(online).	from	Cement	Manufacturer's	AssociaPon	hpp://
www.cmaindia.org/industry/contribut/exports.html	
 CMA.	(2015b).	Rajasthan	plans	to	divest	stake	in	8	thermal	power	units	(online).		Retrieved	24	Feb	
2016,	from	Cement	MAnyfacturer's	AssociaPon	hpp://www.cmaindia.org/updates/news-archives.html	
 D,	S.	(2015).	Cement	sector	eyes	growth	in	FY16	(online).		Retrieved	24	Feb	2016,	from	Business	Insider	
hpp://www.business-standard.com/arPcle/companies/cement-sector-eyes-growth-in-
fy17-115051201144_1.html	
 IBEF.	(2016).	Cement.	(January).		
 Karkun.	(2015).	Current	Challenges	and	OpportuniPes	in	the	Indian	Cement	Sector.	Project	Reporter,	
17(March).		
 McCa鍖rey,	R.	(2016).	Global	Cement	MAgazine	(online).		Retrieved	23	Feb	2016,	from	Global	Cement	
hpp://www.globalcement.com/pdf/eGCFeb2016ns.pdf	
 Saunders,	A.	(2015).	The	highs	and	lows	of	Indias	cement	industry	(online).		Retrieved	24	Feb	2015,	
from	Global	Cements	hpp://www.globalcement.com/magazine/arPcles/919-the-highs-and-lows-of-
india-s-cement-industry

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