Ceo 20 Question Marketing Scorecard V2
- 1. Chapman Gill International LLC - Advisor to CEOs How well aligned is your Marketing? 20 Question Conversation Starter
- 2. Segments, Benefits and Competition 4. I am satisfied we understand & quantify our companys competitive strengths and how they relate to the market 3. We have a good understanding of the competitive strengths & strategies of our rivals and the strategic groupings within our industry 2. Our products, promotions, pricing and service locations are focused on a deep understanding of the functional-emotional benefits that our customers value 1. We have identified our high priority target market segments & aligned our marketing resources in the most advantageous way Please rate your response to each question 5 = Strongly Agree 4= Agree 3= Neutral 2= Disagree 1= Strongly Disagree
- 3. Dashboard and Structure 6. Our organizational structure is fully compatible with our marketing strategy 5. We have a great marketing dashboard that tracks and monitors key measurements including customer engagement and attitudes Please rate your response to each question 5 = Strongly Agree 4= Agree 3= Neutral 2= Disagree 1= Strongly Disagree
- 4. Red Ocean Innovation The Known Functional - Emotional Market Space 10. We know what we can do to improve our competitive position 9. I am satisfied we have a good handle on how the structure of our industry is evolving 8. We have an effective market based product evaluation and co-creation process 7. We are great at monitoring our results, and learning and innovating to improve the effectiveness of our marketing activities Please rate your response to each question 5 = Strongly Agree 4= Agree 3= Neutral 2= Disagree 1= Strongly Disagree
- 5. Blue Ocean Innovation Creating New Functional - Emotional Market Space 14. We are great at looking across complementary product and service offerings that go beyond the bounds of our industry 13.We are great at redefining the buyer group of our industry 12. We are great at looking across traditional strategic groups within our industry and assessing new opportunities 11. We are great at looking across substitute industries and assessing new opportunities Please rate your response to each question 5 = Strongly Agree 4= Agree 3= Neutral 2= Disagree 1= Strongly Disagree
- 6. Promotion and Communication 20. We are great at keeping our key channel partners involved and informed on a timely basis 19. Our customers are effective ambassadors (sneezers) spreading the buzz about our company 18. I am satisfied that we keep our staff fully involved and informed on our marketing programs on a timely basis 17. I am satisfied with the systems and content of our advertising, promotion and external communications in a fast changing environment Please rate your response to each question 5 = Strongly Agree 4= Agree 3= Neutral 2= Disagree 1= Strongly Disagree
- 7. The purpose of business is to create and keep a customer. The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. DRUCKER Steve Gill President Chapman Gill International LLC New York Phone: 914 833 7628 Fax: 914 834 4811 E-mail: Chapmangill@yahoo.com Contact Us