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Cepsm's valuealignmentmatrix

Bernie Colterman
Bernie Colterman

The document presents a matrix that evaluates value alignment based on two factors: audience/product alignment and brand alignment. When both alignments are high, it results in the optimal/shortest sales cycle and highest value. Low alignments on both factors lead to the longest sales cycle and least value.

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CEPSMs Value Alignment Matrix High Value and Brand Alignment Medium Sales Cycle Shortest Sales Cycle Optimal Value Low Audience High Audience and Product and Product Alignment Alignment Longest Sales Cycle Medium Sales Cycle Least Value Low Value and Brand Alignment

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Cepsm's valuealignmentmatrix

  • 1. CEPSMs Value Alignment Matrix High Value and Brand Alignment Medium Sales Cycle Shortest Sales Cycle Optimal Value Low Audience High Audience and Product and Product Alignment Alignment Longest Sales Cycle Medium Sales Cycle Least Value Low Value and Brand Alignment