Kunal Peshin successfully completed a project analyzing the consumer experience for online classifieds in India. The industry mentor noted that Kunal exhibited skills in initiative, meeting deadlines, problem solving, independent decision making, business writing, and report making. The project involved designing advertisements on various classified sites, recording the ad posting and response experiences, analyzing the data, and creating a detailed report with insights and recommendations.
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1. KUNAL PESHIN
successfully completed the Project
Competitor Analysis of Consumer Experience For Online Classifieds
Business In India
Industry Mentor Recommendation & Rating
"KUNAL PESHIN has exhibited the following skills during the course of this project: Initiative, Deadline And Target
Orientation, Problem Solving, Independent Decision Making, Business Writing, Report Making."
Rishita
Rishita Paruchuri, Senior Associate, Web Analytics
This certificate can be verified at: http://oysterconnect.com/verify-certificate/T25saW5lMzIzNDU5Y2VydGk= Project Details Enclosed
2. Project Details
About the Company
Quikr is India’s no.1 online classifieds platform, a place where people can connect with each other to buy or sell goods and services. At Quikr, we have created an
online community which is simple and secure. We are constantly innovating so that users can buy and sell in the easiest and most convenient way possible. We
recognized that getting a fair price could be a hurdle for our customers, and we developed a Maximum Selling Price (MSP) calculator to help users estimate a
reasonable price range. We also pioneered the Missed Call service in India, enabling first time or non internet users in India to give us a missed call so that we can
help them post an ad. This way we aim to make people ‘Quikr’ users, perhaps even before they are internet users
Project Steps
Design and post advertisements in various categories on the online classifieds portals as a mystery shopper. The list of classifieds sites will be provided by
Quikr.
Record the ad posting experience in terms of: 1. Ease of posting, 2. Site guidance in ad posting, 3. Site Speed & response while ad posting, image uploads
etc. 4. Time taken by site for ads to go live, 5. Post ad engagement by site to consumers via email, SMS, phone etc (for images, to provide information, to
convert free ads to premium ads etc.)
Record the responses from interested buyers on timely basis in terms of quality and quantity of number of calls received, SMS queries received, Emails
received, Quikr Chat messages received or contact through any other social platform (eg.Whatsapp). Quality of responses would mean the seriousness of
the buyer.
Collate and analyze the data to create a detailed report consisting of competitor analysis, insights and recommendations.
Project Duration
3 Weeks
Industry Rating Description
K - Knowledge
S - Skills
A - Attitude
(KSA Rating: 1 - Poor, 2 - Average, 3 - Good, 4 - Very Good, 5 - Excellent)
To view Industry Mentor's profile & Project details, please visit http://www.oysterconnect.com/
3. This certificate was signed by Rishita Paruchuri with typed signature on 15th September 2015.
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