CES 2018 Technology and Trends Impact on Brands v1.1
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CES 2018 Technology and Trends Impact on Brands v1.1 This year we had several people from designaffairs attend CES 2018. So with that in mind, the brand research and strategy team (BRS) at designaffairs along with guests from the interface and interaction design department did a quick digestion of what we saw along with some interpretation. The hot topics discussed were: - Digital assistants (voice) as a way to frame your brand's strategy. - AI's power to accelerate technologies including voice, VR and robotics - The rise of many voice platforms and what this could mean for consumers including; confusion, ethics, privacy
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CES 2018 Technology and Trends Impact on Brands v1.1
- 1. creating change brand shaping innovative human centered
- 2. 息 designaffairs 2017 | confidential 2 "Technology is the answer ... but what was the question?" - Cedric Price
- 3. 息 designaffairs 2017 | confidential 3 BRANDS VOICE AS A PROXY TO FRAME YOUR STRATEGY Digital assistant and voice will become the personification of a brands Voice will help brands to frame and for some reframe their strategy.
- 4. 息 designaffairs 2017 | confidential 4 OBSERVATIONS GO ON YOUR OWN (VISION) Wishful customer lock in? Or a visionary ecosystem?
- 5. 息 designaffairs 2017 | confidential 5 OBSERVATIONS OPTIONS, OPTION OPTIONS Confusion? Or Demand?
- 6. 息 designaffairs 2017 | confidential 6 OBSERVATIONS COLLABORATE The rise of annoying middle men? Or is it a All for 1 and 1 for all!
- 7. 息 designaffairs 2017 | confidential 7 BRANDS Ai is accelerating voice technology & soon voice will become expected. We will see a shift from conversation to relationships as AI will be able to explain why it's recommending something. Rachel Bellamy, IBM research manager for human-agent collaboration VOICE WILL BECOME EXPECTED AS CUSTOMERS WILL DESIRE A MORE HUMAN RELATIONSHIP
- 8. 息 designaffairs 2017 | confidential 8 He is not better, he is still not eating . Thanks Alfred How is your dog today Susann? ... Why dont you got to VetPlus on Bakers lane, Tom goes when his dog was sick. OBSERVATIONS CONVERSATION TO RELATIONSHIP
- 9. 息 designaffairs 2017 | confidential 9 A shift from ownership to access means that brands need to focus on the quality of that services at the meaningful moment in time. This is particularly key to mobility brands like BMW as their brand values and proposition will change. From Joy of driving to joyful moments BRANDS WILL NEED TO RE-FOCUS ON QUALITY OF MOMENTS
- 10. 息 designaffairs 2017 | confidential 10 BRANDS LOOK OUT FOR TECHNOLOGIES THAT WILL BE ACCELERATE BY AI AI effect on technology, in particular, voice has been faster and more substantial than expected. Brand should scan the horizon for other disruptive technologies driven by AI. Robots VR AR
- 11. 息 designaffairs 2017 | confidential 11 66.9 %CAGR 2000 to 2025 Robotics OBSERVATIONS AUTOBOTS ROLL OUT
- 12. 息 designaffairs 2017 | confidential 12 21.9 %CAGR 2000 to 2025 CONSUMER 13.6 %CAGR 2000 to 2025 COMERCIAL AUTOBOTS ROLL OUT LARGEST GROWTH MARKET 12 %CAGR 2000 to 2025 INDUSTRIAL
- 13. 息 designaffairs 2017 | confidential 13 42.2 %CAGR 2000 to 2025 VR & AR OBSERVATIONS EXPANDING UNIVERSE
- 14. 息 designaffairs 2017 | confidential 14 BRANDS ETHICS, PRIVACY AND BRANDS WHAT WILL GIVE? A rapidly growing sentiment: Technology and Digital Detox represented both a physical absence and a visual language philosophy in hardware products.
- 15. 息 designaffairs 2017 | confidential 15 OBSERVATIONS Dojo Digital Detox Shielding & keeping your Home data privacy secure
- 16. 息 designaffairs 2017 | confidential 16 OBSERVATIONS Google Dot Visual Detox
- 17. 息 designaffairs 2017 | confidential 17 Flic IKEA Google Home Colgate Smart
- 18. 息 Copyright 2017 All rights reserved This presentation is the intellectual property of designaffairs GmbH and is subject to current copyrights. Dissemination, copying, modifying or distribution without our expressed written consent is strictly prohibited. The used images and graphics only serve research and illustration purposes they are not to be published. designaffairs GmbH | Balanstrae 73 | Haus 32 | 81541 M端nchen | Germany phone +49 89 442 329 0 | info@designaffairs.com | www.designaffairs.com creating change 息 designaffairs 2017 | confidential 18