Cesar packaging study
- 1. Cesar Global Cesar Color Palette April, 2011
- 2. our color palette The cesar速 brand palette has historically been made up of a family of colors that is derived from the main package color of the cesar速 brand 鍖avor. That derived color then becomes the dominant color for any communication. Our goal is to create an upscale look that says cesar速 brand is a premium product while simultaneously reinforcing our color palette.
- 3. current packaging & creative" USA look & feel
- 4. current packaging and creative" global look and feel Its not just bringing you exciting news its a sign of love Love them back Cesar_Master_News2_39l.indd 2-3 01.12.2008 15:14:23 Uhr
- 5. Moving to a uni鍖ed look and feel New USA Packaging Exploratory (tbd) Existing Global Packaging