1) Finance at Service Source has more time for business analytics thanks to new cloud-based software that automated much of the financial reporting and planning work that used to take up 80% of their time. 2) The VP of Finance works closely with business operations to provide insights into key drivers of the market and customer behavior based on large amounts of digital and customer data. 3) By analyzing trends, Service Source adapted its business model to focus on automating and optimizing recurring revenue streams, allowing the company to grow rapidly with the right information systems in place.