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3) The study concludes regional sustainable development requires efficient management of local public spending, reducing routine costs to fund priority sectors, and cooperation across sectors like human resources and infrastructure. Balanced local government policies and private sector support are needed to optimize sustainability outcomes.GWC2013 - Bart Briers - The Freakonomics of Fun
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This document outlines a marketing strategy launched by BIMBO in 2013 to boost sales of their Pantera Rosa and Tigretn brands among 15-24 year olds. The strategy gamified brand loyalty through a mobile and web platform that allowed users to unlock advantages and prizes by collecting barcodes and increasing their social media engagement with the brands. After 4 months, the strategy had registered over 38,000 users, gained over 72,500 social media followers, and increased sales which had been declining for Pantera and Tigretn. The document encourages the reader to choose between Pantera or Tigretn and get involved in the social challenge.GWC14: Thijs de Vries - "Playful learning: How to intrinsically motivate stud...
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