Social Media Overview

May 8, 2014Download as PPTX, PDF0 likes211 views

This document discusses social media and provides guidance on creating a social media plan. It defines social media as connecting, collaborating, interacting and engaging audiences through conversations. It outlines the key elements of a social media plan as people (audiences), objectives and goals, strategies, and technology/tools/tactics. Specific guidance is provided on using Facebook, Twitter, LinkedIn and Google+ for organizations.

social media
Presented by Marissa Wasseluk,
New Media Producer
Community Media Workshop
www.communitymediaworkshop.org

Defining Social
• Connecting
• Collaborating
• Interacting
• Engaging

It’s all about developing
meaningful relationships by
engaging audiences through
conversations

elements of a social media plan…
People
Objectives & Goals
Strategies
Technology, Tools & Tactics

creators
conversationalists
critics
collectors
joiners
spectators
In-actives
} influencers
organizers {
} majority
elements of a social media
plan… people (audience)

online users:
tools categorized by people’s actions
• people creating: blogs, podcasts, videos
• people connecting: social networks
• people collaborating: wiki’s, crowd sourcing
• people reacting: reviews, liking, digging
• people accelerating consumption: sharing,
aggregating, RSS feeds

elements of a social media
plan… objectives
To research in order to inform organization & projects
To position organization in social conversations
To inform supporters to increase attendance, support
and donations
To provide support
To develop and improves projects and services

1. Allow more than one administrator
2. Open the space to your fans
3. Create unique experiences for your fans
4. Introduce and provide context to content
you share
5. Communicate visually

Comic by
http://blog.ge
tpostrocket.co
m

Optimizing Timeline
• Branding
– Custom cover and tabs
• Favoriting
• Bookmarking

Twitter
Listen & monitor
Tweet speaks to all
Follow & share
Immediate & wide

RT @knightfdn: 20+ reasons why investing in #journalism &
#media creates lasting change http://kng.ht/jdRx3e @icfj
anatomy of a tweet

It All Comes Back to You!
• Maintain your company page!
• Make sure your connections see how you’re
connected to your org and other orgs.
– Add volunteer work & causes!

1. Take advantage of “hangouts”
2. Add a +1 button to your site
3. Use video

Q & A
Marissa Wasseluk
New Media Associate

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Social Media Overview

1. social media Presented by Marissa Wasseluk, New Media Producer Community Media Workshop www.communitymediaworkshop.org

2. social media

3. Defining Social • Connecting • Collaborating • Interacting • Engaging

4. It’s all about developing meaningful relationships by engaging audiences through conversations

6. creating a plan of action

7. elements of a social media plan… People Objectives & Goals Strategies Technology, Tools & Tactics

8. creators conversationalists critics collectors joiners spectators In-actives } influencers organizers { } majority elements of a social media plan… people (audience)

9. online users: tools categorized by people’s actions • people creating: blogs, podcasts, videos • people connecting: social networks • people collaborating: wiki’s, crowd sourcing • people reacting: reviews, liking, digging • people accelerating consumption: sharing, aggregating, RSS feeds

10. elements of a social media plan… objectives To research in order to inform organization & projects To position organization in social conversations To inform supporters to increase attendance, support and donations To provide support To develop and improves projects and services

11. elements of a social media plan… tools

12. The Power of Facebook

13. Profiles Fan Pages Groups

14. 1. Allow more than one administrator 2. Open the space to your fans 3. Create unique experiences for your fans 4. Introduce and provide context to content you share 5. Communicate visually

17. Comic by http://blog.ge tpostrocket.co m

18. Optimizing Timeline • Branding – Custom cover and tabs • Favoriting • Bookmarking

19. Twitter Listen & monitor Tweet speaks to all Follow & share Immediate & wide

20. Twitter is like…

21. RT @knightfdn: 20+ reasons why investing in #journalism & #media creates lasting change http://kng.ht/jdRx3e @icfj anatomy of a tweet

22. What’s a HASHTAG? How does it work? ???

23. RT @knightfdn: 20+ reasons why investing in #journalism & #media creates lasting change http://kng.ht/jdRx3e @icfj anatomy of a tweet

24. What you should be doing on Twitter

25. 1. Create a personable avatar and profile 2. Use hashtags but make them short 3. Search, Listen & Follow 4. Retweet relevant tweets to your followers 5. Always reply to tweets directed to you

26. What you should be doing on Linkedin

27. Company Page Personal Page Groups

28. 1. Add your picture! 2. Have a clear heading & succinct summary 3. Endorse 4. Seek Recommendations 5. Create & join industry groups 6. Make your profile public!

29. Your Organizational Page • Creating your page – What you’ll need • A Linkedin Account • An company-owned e-mail domain • Your organization logo • A 4-line organization overview / mission statement (preferably containing an “ask”)

30. It All Comes Back to You! • Maintain your company page! • Make sure your connections see how you’re connected to your org and other orgs. – Add volunteer work & causes!

31. What you should be doing on Google+

32. Company Page Personal Page Hangouts

33. 1. Take advantage of “hangouts” 2. Add a +1 button to your site 3. Use video

34. Q & A Marissa Wasseluk New Media Associate

�ݺ�ߣ

Social Media Overview

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