�ݺ�ߣ

This document discusses retailing and the major types of retailers. It identifies specialty stores, department stores, supermarkets, convenience stores, discount stores, off-price retailers, superstores, and catalog showrooms as the major types. It also outlines several key marketing decisions retailers must make, including target market, product assortment, procurement, prices, service, store atmosphere, store activities, communications, and store locations.Read less