Ch14 10concepts
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This document outlines the top 10 concepts for developing a price strategy, including selecting a price objective, estimating costs, determining demand, analyzing competitors, selecting a pricing method, and choosing a final price. The concepts are represented visually with pricing-related terms arranged around the steps for developing an effective price strategy.
Ch14 10concepts
- 1. TOP 10 CONCEPTS ON DEVELOPING PRICE STRATEGY (CHAPTER 14) CHRISTIAN ANNE C. DE LUMEN 07 SEPTEMBER 2012
- 2. TOP 10 CONCEPTS ON DEVELOPING PRICE STRATEGY Price is Step 6: SELECTING not just FINAL PRICE a tag Fare Wage Step 5: SELECTING PRICING METHOD Retainers Fee Step 4: ANALYZING Rent COMPETITORS Toll Step 3: ESTIMATING COST Tuition Commission Step 2: DETERMINING DEMAND Step 1: SELECTING PRICE OBJECTIVE