Validating the quality of Mobile developments is a challenge because of the fragmented landscape of mobile devices, development environments and the increased complexity of business applications and mobile devices capabilities. Today market conditions push organizations to ship software in very short cycles. Developers deals with multiple, isolated, development and testing environments. Mobile App testing becomes even a major challenge when a release decision has to be taken, on different levels. In this presentation we will go through the challenges of native, web and hybrid mobile automated testing and discuss about solutions to overcome that via the latest and greatest automated testing and continuous integration environments.