Challenges for Online PR & Marketing in Sustainable Tourism
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The document discusses the challenges of public relations for sustainable tourism. It defines sustainable tourism as travel that directly benefits local people, saves resources, and allows tourists to experience natural environments. Some challenges include addressing greenwashing, transparency, and explaining the vague concept of sustainability. The document recommends managing stakeholders, combining forces with others, engaging in dialogue, being transparent, clearly defining sustainability, and embracing it as an ongoing process to overcome these challenges.
Challenges for Online PR & Marketing in Sustainable Tourism
- 1. Challenges for (Online) PR in Sustainable Tourism ... or how can we communicate sustainably and successfully in tourism? Mag. Andreas Jaritz Nomad Earth Media www.nomadearth.com 27. November 2012 Donnerstag, 29. November 12
- 2. Content Introduction Definition sustainable tourism sustainable communication vs. communication in sustainable tourism What is (online) public relations? Cornerstones for successful (online) communications in tourism Use-cases successful online communication Donnerstag, 29. November 12
- 3. www.oldyoungsea.com www.nomadearth.com/eatsurflive Donnerstag, 29. November 12
- 4. Definition Sustainable Tourism Feluke am Nil, 1906 Burton Holmes, Reiseberichte Donnerstag, 29. November 12
- 5. Travels (touristic activities) directly benefiting the people in the destination Alltagsdefinition bei Nomad Earth Foto: Weltweitwandern Donnerstag, 29. November 12
- 6. Travels saving resources ¨C slow mobility, small accommodation, fewer artificial touristic attractions, experiencing natural environments Alltagsdefinition bei Nomad Earth Donnerstag, 29. November 12
- 7. Traveling for activities: Surfing, Trekking, Kajaking und everything being great fun and good for you Alltagsdefinition bei Nomad Earth Donnerstag, 29. November 12
- 8. Challenges for PR in Sustainable Tourism Donnerstag, 29. November 12
- 9. Open Dialogue Donnerstag, 29. November 12
- 11. Problem: Greenwashing Donnerstag, 29. November 12
- 12. normative Ethics vs. systemic Ethics ?You don¡®t have to!¡° vs. ?It depends on¡° Donnerstag, 29. November 12
- 13. Sustainability = loose concept / elastic term Donnerstag, 29. November 12
- 14. Sustainability = term in desperate need of explanation Donnerstag, 29. November 12
- 15. Sustainability is facing critical public opinion as well as easy to convince public Donnerstag, 29. November 12
- 16. How can these challenges be mastered with (Online) Public Relations? Donnerstag, 29. November 12 ?
- 17. first things first Public Relations is... Donnerstag, 29. November 12
- 18. PR is the practice of managing information between an individual or an organization and the public.Wikipedia Donnerstag, 29. November 12
- 19. some characteristics of Online Public Relations can be ?cheap¡° personal instead of anonymous dialogue centric communication peer communication everybody can participate what¡®s out there, remains out there Donnerstag, 29. November 12
- 20. Sustainable Public Relations trust and longterm relationships ? Public Relations in Sustainable Tourism address to specific needs and challenges of industry reject the 15 mins of fame use tools of PR to communicate and connect with the public public relations = relations with the public use resources in a smart way Donnerstag, 29. November 12
- 21. Sustainable Public Relations for Sustainable Tourism has to be understood as an Ongoing Stakeholder Management Donnerstag, 29. November 12
- 22. Stakeholder Management Organizations Activists Financiers/Owners Landlords Employees Touristic Entity Destination/Origin educates | informs | justifies | Community Government advertises | delegates Suppliers ?The Media¡° Customers Prospects Tourists Donnerstag, 29. November 12
- 23. 5 Strategies for Successful Online PR in Sustainable Tourism 1. combine forces 2. participate and engage in the dialogue 3. be transparent 4. define & discuss sustainability 5. embrace the process start now - never stop applies especially for ?smaller¡° touristic entities Donnerstag, 29. November 12
- 24. combine forces Donnerstag, 29. November 12
- 25. combine forces Donnerstag, 29. November 12
- 26. participate & engage Donnerstag, 29. November 12
- 27. participate & engage Donnerstag, 29. November 12
- 28. be transparent Donnerstag, 29. November 12
- 29. define & discuss sustainability Donnerstag, 29. November 12
- 30. embrace sustainability it¡®s a process Interpretation I&A I&A P2 P1 Preconception & Action 1 2 Hey, it¡®s a Hermeneutic Circle! Donnerstag, 29. November 12
- 31. Challenges for (Online) PR in Sustainable Tourism ... or how can we communicate sustainably and successfully in tourism? Mag. Andreas Jaritz Nomad Earth Media www.nomadearth.com 27. November 2012 Donnerstag, 29. November 12