Chamber breakfast
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This document discusses how social media should be an important part of marketing plans. It notes that customers have changed and are now "digital natives" who are constantly connected. It emphasizes that social media allows for relationship building and that companies need to understand their customers to connect with them online. It provides examples of how different social media platforms like Facebook, Twitter, and LinkedIn can be used. It also stresses the importance of having a plan that sets objectives and allocates the necessary resources like time, staff, and budget.
Chamber breakfast
- 1. Social Media & Your Marketing Plan Date: November 2010
- 2. Date: November 2010 What happened to TOP OF THE POPS!
- 6. Established brand. Regular timeslot. Route to market for musicians. Sit back technology. Passive mode. Unable to change quick enough. Cant respond to customer needs. Top of the Pops delivery channel
- 7. Route to market. Customisable. lean forward technology. Interaction. Calls to action. Convenience. Community. Choice. Todays delivery channel
- 8. 0 5 10 15 20 25 30 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Broadbandpenetration(m) 0 5 10 15 20 OnlineSpending(贈bn) Total Broadband (m) Online Spending (贈bn)
- 9. Companies that dont understand digital communities will die. Source:the economist
- 10. Your customers have changed Source:the economist
- 11. 70 50 30 20 10 45-66 Baby Boomers 46-66 66-45 Baby Boomers 46-65 45-33 Gen X 66-76 33-16 Gen Y 77-94 15-0 Gen Z 95-2012 Age in 2010 Natives Immigrants
- 12. Digital Natives Hyper connected. Instant access. Digital technology at core. Multi tasking information junkies. Do you recognise anyone?
- 13. Digital Immigrants Avoiders Reluctant adopters. Eager adopters. Do you recognise anyone?
- 14. 27% of the UK workforce was born after 1980 Source:the economist
- 18. Social is relationship marketing
- 19. And relationships need to be worked at..
- 20. People are not demographics anymore To connect to them, you need to understand them and social is relationship building
- 23. Everyone has a circle of trust People whose opinion they listen to and respect
- 24. Trust?
- 25. Consumers are not listening anymore.. Interruptive marketing has seen its day
- 26. The rise of the prosumer
- 28. A shift in culture, communication and values
- 29. And companies are becoming transparent
- 30. Conversations will happen without you initiating them
- 31. Best to be part of these conversations.
- 33. There are over 500 million facebook users worldwide. If Facebook was a country it would have the 3rd largest population in the world.
- 34. Your Online Value Proposition Tempt customers by offering channel choice and something they cant get elsewhere. Use the 6 Cs to define your OVP Content Customization Community Convenience Choice Cost reduction
- 37. Facebook Brand/customer engagement /prosumer. Twitter Communications/customer service/offers. Linkedin Networking/ WOM/ referrals Blogging Content/customer engagement/seo Youtube Viral/media rich content/ seo So What Works?
- 42. Meet Hollie she has generated 贈1m of sales, improved customer satisfaction levels and decreased recruitment costs through Twitter.
- 43. Meet Archie he is generating sales, increasing traffic, increasing time spent on the site, getting new product ideas through Facebook.
- 44. Meet Archie he is generating sales, increasing traffic, increasing time spent on the site, getting new product ideas through Facebook.
- 45. Meet Peter he is generating building referrals, increasing SEO, developing networks and winning business through Linkedin.
- 47. Planning Social - Resources Time Manpower Budget Objectives
- 48. Use the 5 Ss Sell Grow Sales Serve Add Value Save Saving Costs Speak Closer to Customers Sizzle Extend the Brand Online
- 49. Using EARS EARS framework for developing the forward plan. Engage Listen, speak, learn, trust. Audit Benchmark, trends, audience. Resources Tools, skills, platforms, content, time, budget, manpower. Score Traffic, sales, enquiries, brand awareness, satisfaction, referrals.
- 51. Customer Centric Design Your website should be providing customer service. 90% service ; Help them buy something they need. Help them find information. Help them save money and time. Help them talk to the organisation. Help them enjoy a positive experience!! Take your customers on a journey.
- 52. OVP
- 53. The next 10 Years Mashups Widgets Augmented reality Intelligent personal agents. The semantic web The rise in virtual environments
- 54. What We Do Internet Asset Management companies buy random digital services that create silos of activity which are not joined up. companies have lots of digital suppliers, high costs and low ROI. We are a strategic partner who will work with you to work out what solutions, people & skills needed. We provide social, seo and digital marketing planning and training.
- 56. John Chacksfield john@sharpmonkeys.co.uk www.twitter.com/sharpmonkeys skype john.chacks phone - 07962188183 Contact: