Change Comms Theory of Everything
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The document discusses the stages of change, including the gap between current and desired states, and the differing responses to change such as optimism, realism, and pessimism. It highlights the importance of awareness and involvement in achieving successful transitions through structured communication and commitment. The content draws on concepts from established theories of grief and change management.
Change Comms Theory of Everything
- 1. The gap, the curve and the dip Gap Desired Current Endings Transitions Beginning Responses Stages of grief to change must be taken into account Uninformed Uninformed Hopeful Informed Change optimism pessimism realism pessimism completion Performance dip Change Desire Knowledge Ability Reinforcement goals follow a consistent Awareness sequence of outcomes Positive Experimentation Adoption Internalisation Institutionalisation Perception Comms Goals will determine Awareness Understanding Support Involvement Commitment approach Commitment curve Adapted from Kubler Ross, Prosci, Quirke, Larkin, Conner (c) 2011 Melcrum & Meaning Business - Leadership Communication for Change