Change of Public Relations by the internet
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Change of Public Relations by the internet. Three changes: 1. Your message is checked 2. The internet gets more attention 3. Everyone is a source of information. The consequence of these changes are that PR is no longer solely in control of a company's message. The consumer is now in control which message is received and how it is perceived.
Change of Public Relations by the internet
- 1. The change of Public Relations by the internet 8th of September, 2008
- 2. Current PR: PR is in control of the message
- 3. 3 important changes in PR: 1. Your message is checked 2. The internet gets more attention 3. Everyone is a source of information
- 4. Three changes in PR: 1. Your message is checked + =
- 5. Google-Check 1: information is more transparant
- 7. better overview in time
- 8. and insight in place
- 9. Google-Check 2: information can be accessed longer