Change Redux
4 likes3,298 views
The document discusses changes that have occurred in advertising and marketing. It notes that advertising has become fragmented across many channels and that tactics often trumped strategy. However, it argues that two things will remain important: brands and design. It advocates an approach that blends public relations and design creativity with sharing experiences worth spreading through both paid and earned media channels.
1 of 101
Downloaded 161 times
Recommended
Designing Rules ~ IA Summit 2009
Designing Rules ~ IA Summit 2009Dan Brown
油
In designing transactional and content-rich web sites, rules provide an underlying structure that governs the experience: what is displayed, when its displayed, and how it responds to user actions. Web design today is at an important crossroads: more complex technologies offer a greater range of features and functions, which permit more elaborate experiences.
The depth of these systems means that information architects no longer design structures with specific pieces of content in mind, but instead have to design structures around classifications, categories, and abstractions. In conjunction with these so-called objects, information architects must consider the rules that govern their appearance, display, and response to users.
This session introduces a framework for thinking about rules, providing a vocabulary and taxonomy of rules where none has previously existed.Branding In a Troubled Economy
Branding In a Troubled Economyguest1929d4
油
This document provides branding strategies and recommendations for navigating branding challenges during an economic downtroubled economy. It discusses the importance of simplifying brand architecture, tapping into consumer psychology, and aligning branding messages. Specific strategies recommended include defaulting to a branded house model, leveraging prototype theory to simplify branding, using phonetic symbolism in names, focusing on engaging consumer experiences, and connecting messages to established brand voices and narratives. Case studies are also presented on rebranding efforts by Motorola and aligning messages with the Ronald Reagan brand platform.Marketing Planning Tutorial
Marketing Planning TutorialDWS Associates
油
This presentation is a general introduction/refresher to marketing planning and it will guide you through the planning process and building the plan itself. The presentation starts with an overview of marketing and this part is generally aimed individuals with limited marketing management experience or marketers who want a refresher. The next sections go into the market planning process, marketing communications planning, marketing budgets and forecasts, and the final section covers writing the marketing plan. Conf辿rence Tic 09
Conf辿rence Tic 09Benoit Descary
油
The document is a series of entries by Benoit Descary about the evolution of the web and web 2.0 technologies. It discusses how web 1.0 was unidirectional while web 2.0 is multidirectional and participatory as users create content and networks. Examples of collaborative tools on web 2.0 are discussed like Facebook, Twitter, and wikis. It also explores how web 2.0 is changing the job market, media, and social relationships as the web becomes a platform.The Craftsman Developer In An Agile World
The Craftsman Developer In An Agile WorldOpenAgile Romania
油
The Craftsman Developer In An Agile World - presented by Corey Haines at OpenAgile Romania conference eLiberatica 2009SXSW Deck
SXSW DeckMax Gladwell
油
The document discusses the heroic ideal of using social entrepreneurship and information technology to solve social and environmental problems. It focuses on the nexus between social media and green living, and promotes taking virtuous action to achieve happiness and reward in life. The document is from the MediaMaxwell website and explores these topics in the context of their work.SXSW Deck
SXSW DeckMax Gladwell
油
The document discusses the heroic ideal of using social entrepreneurship and information technology to solve social and environmental problems. It focuses on the nexus between social media and green living, and promotes taking action to live virtuously and find happiness by addressing issues. The document is from the MediaMaxwell website and encourages contacting them for more information.Understanding Teen Culture
Understanding Teen CultureTony Watkins
油
This presentation was for a workshop on Understanding Teen Culture at Good Book Company's Growing Young Disciples day conference in November 2009. The recording of this workshop may be available from www.thegoodbook.co.ukState Of The Internet Memescape
State Of The Internet MemescapeTim Hwang
油
This document discusses trends in internet memes and online culture from 2008 to 2010. It identifies several patterns that emerged during this period, including the rise of the "daily meme" where trends spread and persist online on a daily basis. It also notes the emergence of internet memes and trends in the real world. The document then discusses how genres of internet memes and online communities developed during this time, and how the economic recession may have impacted trends in supply and demand for internet content and brought more people online.Devia Podcasting As An Educational Tool Barcamp Antwerp
Devia Podcasting As An Educational Tool Barcamp AntwerpStefaan Lesage
油
In this presentation I wanted to give everyone a brief overview on the possibilities of Podcasting as an Educational tool. The presentation was a brief summary for an article which is available on the Devia website (http://www.devia.be/news/article/podcasting-as-an-educational-tool/).
The presentation includes many samples to existing podcasts with educational content. A small list of podcast which teach you something.World2 Branson Mo 09
World2 Branson Mo 09Morriss Partee
油
The document discusses how credit unions can leverage social media and online engagement to connect with current and potential members. It notes that social media allows for two-way communication, sharing, and interaction between organizations and individuals. The document provides several case studies of credit unions that have successfully used blogs, social networks and other online platforms to increase awareness, loyalty and membership. It encourages credit unions to identify and participate in relevant online communities as a way to better serve members and stay relevant in a digital world.Mozilla - Poetry & Pragmatics (Eliberatica09)
Mozilla - Poetry & Pragmatics (Eliberatica09)zbraniecki
油
A deck for a talk I gave at eLiberatica 09 about what's going on inside Mozilla and what we're brainstorming right now.
License is CC-by-sa-3.0Social Media Club Hamburg - headstart new media network
Social Media Club Hamburg - headstart new media networkSeismonaut
油
The document discusses the need for leadership in online communities. It notes that only 1% of users are creators who generate content, while 9% are editors who evaluate, curate and organize content, and the remaining 90% are passive audience members. Examples are provided of successful organizations in Germany that started as small networks or partnerships and grew to have thousands of members by connecting groups in their industries. The conclusion is that for online communities to thrive, the members themselves need to take a leadership role in contributing content and helping shape the direction of the community."Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009
"Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009eLiberatica
油
This is a presentation held at eLiberatica 2009.
http://www.eliberatica.ro/2009/
One of the biggest events of its kind in Eastern Europe, eLiberatica brings community leaders from around the world to discuss about the hottest topics in FLOSS movement, demonstrating the advantages of adopting, using and developing Open Source and Free Software solutions.
The eLiberatica organizational committee together with our speakers and guests, have graciously allowed media representatives and all attendees to photograph, videotape and otherwise record their sessions, on the condition that the photos, videos and recordings are licensed under the Creative Commons Share-Alike 3.0 License.NMCpresentationpdf
NMCpresentationpdfAnthony Armstrong
油
This document discusses how digital media tools can replace traditional methods of instruction. It provides examples of several digital tools that can be used, including databases, video sites, interactive lessons, and tools for collaboration. These new tools allow for more engaging, multimedia lessons and active learning.How to Bring Your Blog to Life
How to Bring Your Blog to LifeBruce Sharpe
油
Presentation by Bruce Sharpe at Northern Voice 2009. Tells all about how to add audio or video to your blog to make a podcast.Bring Your Blog to Life
Bring Your Blog to LifeBruce Sharpe
油
Presentation by Bruce Sharpe at Northern Voice 2009. Tells all about adding audio and video to your blog, and podcastingUkrainian landscape of Industry 5.0 on the conference in Kyiv
Ukrainian landscape of Industry 5.0 on the conference in KyivAPPAU_Ukraine
油
Presentation of Ukrainian Industry 5.0 on the conference of 11th of March 2026. Author - Alex Yurchak, CEO of Association of Industrial Automation of Ukraine
Pallas-BrandFare-Credential-Presentation
Pallas-BrandFare-Credential-Presentationteam586612
油
PALLAS BrandFare is a marketing network consultancy specializing in international providers of technological products and services. The company offers customised solutions for market entry and brand and marketing localisation. In addition, PALLAS BrandFare supports start-ups and micro-enterprises with professional marketing services. Its services span marketing and branding strategies, public relations, content marketing, and growth-focused awareness initiatives. With a regional focus on Asia and Europe, PALLAS BrandFare has a proven track record of helping multinationals and tech start-ups build their brands and implement effective marketing strategies
The Ally In Your Pocket - How AI can help neurodivergent people and their allies
The Ally In Your Pocket - How AI can help neurodivergent people and their alliesmartinjgale
油
Presented by Martin Gale, Technical Director at Salesforce at Slalom and Ambassador AuDHD UK, this presentation explores the importance of neurodiversity and how AI can be leveraged to support inclusivity in the workplace.
Key Points:
1. Martin's personal anecdotes highlight the daily struggles and strengths of neurodivergent individuals, emphasising the need for inclusive practices.
2. Generative AI, such as ChatGPT, has transformed his work methods by enhancing creativity, reducing anxiety, and saving time.
3. There are many challenges the key stakeholders within organisations have at organisational, managerial levels and individual levels, with the managerial level representing the "squeezed middle".
4. Autonomous AI agents such as Salesforce's Agentforce can act as personal inclusivity buddies, providing reliable support and fostering a more inclusive environment.
5. The presentation concludes with a call to check out the We Too Are One podcast, aimed at raising awareness and understanding for AuDHD people.Whitepaper Leveraging Telematics for Enhanced Commercial Auto Claims Handling...
Whitepaper Leveraging Telematics for Enhanced Commercial Auto Claims Handling...Matteo Carbone
油
Telematics and claims management
People-First Leadership Strategies that Drive Company Success
People-First Leadership Strategies that Drive Company SuccessRussell Podgorski
油
This article explores the transformative power of people-first leadership, arguing
that prioritizing trust, empathy, and purpose can dramatically improve workplace
culture and performance. One of the authors, an executive search leader for a Fortune 500 healthcare company, shares firsthand experiences of witnessing both the
detrimental effects of ineffective leadership and the positive impact of a people centric approach.
The article details a structured approach to leadership transformation, beginning with a deep dive into understanding the organizations culture. This cultural
assessment informs the implementation of key leadership principles, drawing
upon established organizational development theories. These principles include:
cultivating open communication and empathy; promoting transparency in performance and opportunities; connecting individual work to a larger purpose;
empowering employees through autonomy and ownership; focusing on collaborative problem-solving; reframing negativity; prioritizing employee well-being; and
investing in individual growth and development.
The authors explain the rationale behind selecting these specific methods,
emphasizing the importance of aligning interventions with the organizations
unique cultural context. The results of implementing these principles were significant, including a 40% increase in productivity and a 25% improvement in
employee engagement scores within 18 months, without increasing headcount.
Internal placements of high-potential employees and successors increased to
65%. Qualitative improvements included better team dynamics, communication,
and innovation.
Key insights for OD practitioners include the crucial role of culture in leadership effectiveness, the proven benefits of a people-first approach, and the need for
continuous leadership development. The authors acknowledge challenges, such
as resistance to change, and limitations, like the focus on a single function within
the larger organization. The article concludes with a call to action, encouraging
leaders to assess their styles, prioritize trust and transparency, and connect their
teams work to a meaningful purpose to unlock their full potential.
More Related Content
Similar to Change Redux (9)
State Of The Internet Memescape
State Of The Internet MemescapeTim Hwang
油
This document discusses trends in internet memes and online culture from 2008 to 2010. It identifies several patterns that emerged during this period, including the rise of the "daily meme" where trends spread and persist online on a daily basis. It also notes the emergence of internet memes and trends in the real world. The document then discusses how genres of internet memes and online communities developed during this time, and how the economic recession may have impacted trends in supply and demand for internet content and brought more people online.Devia Podcasting As An Educational Tool Barcamp Antwerp
Devia Podcasting As An Educational Tool Barcamp AntwerpStefaan Lesage
油
In this presentation I wanted to give everyone a brief overview on the possibilities of Podcasting as an Educational tool. The presentation was a brief summary for an article which is available on the Devia website (http://www.devia.be/news/article/podcasting-as-an-educational-tool/).
The presentation includes many samples to existing podcasts with educational content. A small list of podcast which teach you something.World2 Branson Mo 09
World2 Branson Mo 09Morriss Partee
油
The document discusses how credit unions can leverage social media and online engagement to connect with current and potential members. It notes that social media allows for two-way communication, sharing, and interaction between organizations and individuals. The document provides several case studies of credit unions that have successfully used blogs, social networks and other online platforms to increase awareness, loyalty and membership. It encourages credit unions to identify and participate in relevant online communities as a way to better serve members and stay relevant in a digital world.Mozilla - Poetry & Pragmatics (Eliberatica09)
Mozilla - Poetry & Pragmatics (Eliberatica09)zbraniecki
油
A deck for a talk I gave at eLiberatica 09 about what's going on inside Mozilla and what we're brainstorming right now.
License is CC-by-sa-3.0Social Media Club Hamburg - headstart new media network
Social Media Club Hamburg - headstart new media networkSeismonaut
油
The document discusses the need for leadership in online communities. It notes that only 1% of users are creators who generate content, while 9% are editors who evaluate, curate and organize content, and the remaining 90% are passive audience members. Examples are provided of successful organizations in Germany that started as small networks or partnerships and grew to have thousands of members by connecting groups in their industries. The conclusion is that for online communities to thrive, the members themselves need to take a leadership role in contributing content and helping shape the direction of the community."Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009
"Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009eLiberatica
油
This is a presentation held at eLiberatica 2009.
http://www.eliberatica.ro/2009/
One of the biggest events of its kind in Eastern Europe, eLiberatica brings community leaders from around the world to discuss about the hottest topics in FLOSS movement, demonstrating the advantages of adopting, using and developing Open Source and Free Software solutions.
The eLiberatica organizational committee together with our speakers and guests, have graciously allowed media representatives and all attendees to photograph, videotape and otherwise record their sessions, on the condition that the photos, videos and recordings are licensed under the Creative Commons Share-Alike 3.0 License.NMCpresentationpdf
NMCpresentationpdfAnthony Armstrong
油
This document discusses how digital media tools can replace traditional methods of instruction. It provides examples of several digital tools that can be used, including databases, video sites, interactive lessons, and tools for collaboration. These new tools allow for more engaging, multimedia lessons and active learning.How to Bring Your Blog to Life
How to Bring Your Blog to LifeBruce Sharpe
油
Presentation by Bruce Sharpe at Northern Voice 2009. Tells all about how to add audio or video to your blog to make a podcast.Bring Your Blog to Life
Bring Your Blog to LifeBruce Sharpe
油
Presentation by Bruce Sharpe at Northern Voice 2009. Tells all about adding audio and video to your blog, and podcastingRecently uploaded (20)
Ukrainian landscape of Industry 5.0 on the conference in Kyiv
Ukrainian landscape of Industry 5.0 on the conference in KyivAPPAU_Ukraine
油
Presentation of Ukrainian Industry 5.0 on the conference of 11th of March 2026. Author - Alex Yurchak, CEO of Association of Industrial Automation of UkrainePallas-BrandFare-Credential-Presentation
Pallas-BrandFare-Credential-Presentationteam586612
油
PALLAS BrandFare is a marketing network consultancy specializing in international providers of technological products and services. The company offers customised solutions for market entry and brand and marketing localisation. In addition, PALLAS BrandFare supports start-ups and micro-enterprises with professional marketing services. Its services span marketing and branding strategies, public relations, content marketing, and growth-focused awareness initiatives. With a regional focus on Asia and Europe, PALLAS BrandFare has a proven track record of helping multinationals and tech start-ups build their brands and implement effective marketing strategiesThe Ally In Your Pocket - How AI can help neurodivergent people and their allies
The Ally In Your Pocket - How AI can help neurodivergent people and their alliesmartinjgale
油
Presented by Martin Gale, Technical Director at Salesforce at Slalom and Ambassador AuDHD UK, this presentation explores the importance of neurodiversity and how AI can be leveraged to support inclusivity in the workplace.
Key Points:
1. Martin's personal anecdotes highlight the daily struggles and strengths of neurodivergent individuals, emphasising the need for inclusive practices.
2. Generative AI, such as ChatGPT, has transformed his work methods by enhancing creativity, reducing anxiety, and saving time.
3. There are many challenges the key stakeholders within organisations have at organisational, managerial levels and individual levels, with the managerial level representing the "squeezed middle".
4. Autonomous AI agents such as Salesforce's Agentforce can act as personal inclusivity buddies, providing reliable support and fostering a more inclusive environment.
5. The presentation concludes with a call to check out the We Too Are One podcast, aimed at raising awareness and understanding for AuDHD people.Whitepaper Leveraging Telematics for Enhanced Commercial Auto Claims Handling...
Whitepaper Leveraging Telematics for Enhanced Commercial Auto Claims Handling...Matteo Carbone
油
Telematics and claims managementPeople-First Leadership Strategies that Drive Company Success
People-First Leadership Strategies that Drive Company SuccessRussell Podgorski
油
This article explores the transformative power of people-first leadership, arguing
that prioritizing trust, empathy, and purpose can dramatically improve workplace
culture and performance. One of the authors, an executive search leader for a Fortune 500 healthcare company, shares firsthand experiences of witnessing both the
detrimental effects of ineffective leadership and the positive impact of a people centric approach.
The article details a structured approach to leadership transformation, beginning with a deep dive into understanding the organizations culture. This cultural
assessment informs the implementation of key leadership principles, drawing
upon established organizational development theories. These principles include:
cultivating open communication and empathy; promoting transparency in performance and opportunities; connecting individual work to a larger purpose;
empowering employees through autonomy and ownership; focusing on collaborative problem-solving; reframing negativity; prioritizing employee well-being; and
investing in individual growth and development.
The authors explain the rationale behind selecting these specific methods,
emphasizing the importance of aligning interventions with the organizations
unique cultural context. The results of implementing these principles were significant, including a 40% increase in productivity and a 25% improvement in
employee engagement scores within 18 months, without increasing headcount.
Internal placements of high-potential employees and successors increased to
65%. Qualitative improvements included better team dynamics, communication,
and innovation.
Key insights for OD practitioners include the crucial role of culture in leadership effectiveness, the proven benefits of a people-first approach, and the need for
continuous leadership development. The authors acknowledge challenges, such
as resistance to change, and limitations, like the focus on a single function within
the larger organization. The article concludes with a call to action, encouraging
leaders to assess their styles, prioritize trust and transparency, and connect their
teams work to a meaningful purpose to unlock their full potential.The Art of Professional Email Etiquette Dos and Don'ts.pptx
The Art of Professional Email Etiquette Dos and Don'ts.pptxDr. Mohammad Qais Rezvani
油
Introduction
Email is the tool used for communication all over the world in a quick and efficient way with multiple recipients simultaneously. Email is the method of exchanging messages between people all over the world with the help of electronics devices over the internet. With the help of e-mail, you can send messages, images, documents, pdfs, and another document to more than one person simultaneously.
Conclusion
Writing professional emails is an essential skill for success in the modern workplace. By understanding the importance of tone, structure, and language, you can effectively communicate your message and achieve your goals. Remember the dos and donts of professional email writing, manage your email communication effectively, and always try to improve your skills. To write a professional email, you need to pay close attention to detail and understand your audience and message while writing your message briefly. You should use a clear subject line, polite language, and concise and organized writing to effectively communicate your message. It is also essential to proofread your email for grammar and spelling errors, use appropriate tone and salutations, and avoid informal language. By following these steps, you can create a positive and professional impression, foster effective communication, convey your message effectively, and achieve your goal.
CONTACT AN ETHEREUM AND USDT RECOVERY EXPERT- REACH OUT TO SALVAGE ASSET RECO...
CONTACT AN ETHEREUM AND USDT RECOVERY EXPERT- REACH OUT TO SALVAGE ASSET RECO...aldopedro148
油
The moment my Bitcoin wallet froze mid-transfer, stranding $410,000 in cryptographic limbo, I felt centuries of history slip through my fingers. That balance wasnt just wealth; it was a lifeline for forgotten libraries, their cracked marble floors and water-stained manuscripts waiting to breathe again. The migration glitch struck like a corrupted index: one second, funds flowed smoothly; the next, the transaction hung Unconfirmed, its ID number mocking me in glowing red. Days bled into weeks as support tickets evaporated into corporate ether. Id haunt the stacks of my local library, tracing fingers over brittle Dickens volumes, whispering, Im sorry, to ghosts of scholars past. Then, Mariana silver-haired librarian with a crypto wallet tucked beside her ledger found me slumped at a mahogany study carrel. Youve got the blockchain stare, she murmured, pressing a Post-it into my palm.
Salvage Asset Recovery. They resurrected my nephews Ethereum after a smart contract imploded. Go.
I emailed them at midnight, my screens blue glare mixing with moonlight through stained-glass windows. By dawn, their engineers had dissected the disaster. The glitch, they explained, wasnt a hack but a protocol mismatch, a handshake between wallet versions that failed mid-encryption, freezing funds like a book jammed in a pneumatic tube. Your Bitcoin isnt lost, assured a specialist named Leo. Its stuck in a cryptographic limbo. Well debug the transaction layer by layer.
Thirteen days of nerve-shredding limbo followed. Id refresh blockchain explorers obsessively, clinging to updates: Reverse-engineering OP_RETURN outputs Bypassing nonce errorsprogress at 72%... My library blueprints, quotes for climate-controlled archives, plans for AR-guided tours sat untouched, their ink fading under my doubt. Then, on a frostbitten morning, the email arrived: Transaction invalidated. Funds restored. I watched, trembling, as my wallet repopulated $410,000 glowing like a Gutenberg Bible under museum lights.
Salvage Asset Recovery didnt just reclaim my Bitcoin; they salvaged a bridge between past and future. Today, the first restored library stands in a 19th-century bank building, its vault now a digital archive where blockchain ledgers track preservation efforts. Patrons sip fair-trade coffee under vaulted ceilings, swiping NFTs that unlock rare manuscript scans, a symbiosis of parchment and Python code.
These assets are more than technicians; theyre custodians of legacy. When code fails, they speak its dead languages, reviving what the digital world dismisses as lost. And to Marian, who now hosts Bitcoin literacy workshops between poetry readings, you were the guardian angel this techno-hermit didnt know to pray for.
If your crypto dreams stall mid-flight, summon Salvage Asset Recovery. Theyll rewrite the code, rebuild the bridge, and ensure history never becomes a footnote. All thanks to Salvage Asset Recovery- their contact info
TELEGRAM---@SaWhat is Human Resource Management, HRM Definition
What is Human Resource Management, HRM DefinitionSeemaAgrawal43
油
Human Resource Management (HRM) is the strategic approach to effectively managing people in an organization, focusing on recruitment, development, performance, and well-being to achieve organizational goals and enhance employee satisfaction and productivity.
The Importance of Swing Tags in Retail sales
The Importance of Swing Tags in Retail salesgerogesmith051
油
Tags printing refers to the process of producing custom tags that can be attached to products, clothing, gifts, or any items requiring identification, branding, or information. These tags can serve various purposes, including branding, pricing, care instructions, and promotional messages.
