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         #entreprenation



                          17.04.2013


Inmaculada Martinez, UKTI Catalyst Ambassador   @inma_martinez April
                                                        2013
THE STARTUP FUNDING ROADMAP:
     A CAREFULLY IDENTIFIABLE PATH


    Bootstrap / FFF
                          Hackathons / Hatcheries / Meet-ups

  Startup Loans           MVP Factories
 Innovation Awards

   Crowdfunding
                          Accelerators
<50k Angel Rounds

 Angel Syndicates
 Early Stage Funds



                          If you cant find the word VC above its
                        because there is no room for them yet in the
                                        early ecosystem
                                                         @inma_martinez April
                                                                 2013
LETS START AT THE BEGINNING,
AT A VERY GOOD PLACE TO START
      Sound of Music, ABC




                                 @inma_martinez April
                                         2013
FORMING AND EXPLORING IDEAS




                              @inma_martinez April
                                      2013
PROTOTYPING IS *THE MOST IMPORTANT *
                THING




                                   @inma_martinez April
                                           2013
DEVELOPING THE TEAM


Hipsters        Hackers      Hustlers




                                        @inma_martinez April
                                                2013
SOURCES OF HELP FOR BUDDING ENTREPRENEURS IN U.K.




                                                    @inma_martinez April
                                                            2013
SOURCES OF PRODUCT DEVELOPMENT FUNDING IN THE
                     U.K.




                                                @inma_martinez April
                                                        2013
NEW FUNDING FOR PROTOTYPING? TRY
          CROWDFUNDING




                                   @inma_martinez April
                                           2013
METAL TO THE PEDAL:
 ACCELERATING YOUR
      PROJECT




                      @inma_martinez April
                              2013
ACCELERATORS: BEWARE OF THE BONANZA




                                      @inma_martinez April
                                              2013
ACCELERATORS: whats on
                       offer
  Fellow community of entrepreneurs & supporters
             Runway support & funding
           (15k-100k at standarised investment terms)
                   (3-6 months on average)

              Physical space & facilities
                         Mentors
                           (1st Industry)
                          (2nd Investors)


Help to Rapid Field Trail (RFT) with users & customers
     Demo Days are intros to investors / customers



                                                         @inma_martinez April
                                                                 2013
ACCELERATORS:
whatS tested in this growth stage
             PRODUCT                        Aquisition
                                            Activation
           Assess functional use            Retention
          Improve design & UX                Referral
                                            Revenue

     MARKET REACTION
   Interest / Usage / Revenue / AARRR

REVENUE / PROFIT POTENTIAL                  Customer
   Pricing / Market Timing / LTV / CCA        Care
                                           Accelerators

      BUSINESS MODEL                           Life
        To Pivot or Not To Pivot            Time
                                              Value
    INVESTOR REACTION
          Interest and Valuations


                 TEAM
    Ability to work together and deliver
                                                          @inma_martinez April
                                                                  2013
ACCELERATORS CHECKLIST:
       what kind of startups they select

PRODUCT solves a problem for a SPECIFIC customer

    CAPITAL-EFFICIENT business - operational
                      @ <$1M funding

      Primarily INTERNET-based distribution
               Search / Social / Mobile / Local

            SIMPLE revenue models
            Transactions / Subscriptions / Affiliate

    FUNCTIONAL Prototype before investment
            or previous success as team / founder

         Small but MEASURABLE usage
              Some customers / Early revenue

      Small but CROSS-FUNCTIONAL team
             Engineer / Design / UX / Marketing

                                                       @inma_martinez April
                                                               2013
Hurrah! Youve been selected! HOW TO CREATE THE RIGHT
                                 MILESTONES

                  Start Phase               Middle Phase                   Exit Phase
                 Hire KEY people that
                                              Great Social            Proof that ECOSYSTEM
                  make HUGE impact
                                             Capital - team           agrees with your ideas -
 HUMAN          on organisation - ie. not
                                             works together            ie. bring on respected
RESOURCES        just workload people
                                             seamlessly and              industry advisors /
                but shit-hot marketing
                                               successfully              partners on board
                         person

                  You can really                   MVP                     Full Launch
                 build something -                 Beta
 PRODUCT            ie. Working                                          Ongoing iterations
                                                 1st Pivot
                     Prototype

                                            Proof that you can talk       Proof that THERE
                 Market Validation
                                               to AUDIENCES -              IS A MARKET -
                 ie first customers
  MARKET             1st paying                   100k users                   $1M p.a.
                                                   1M users                   $25M p.a.
                      customers
                                                  10M users                   and beyond



                                              Proof that you can
                  Proof that you can                                       Proof that you can
  FUNDING         TALK to investors
                                              MANAGE YOUR
                                                                            SELL to investors
                                             FINANCES - a cash-
                                               flow + operation


                                                                                                 @inma_martinez April
                                                                                                         2013
RAISING FUNDING WITH EARLY STAGE / SEED INVESTORS


        Skilled and credible management team
               BIG market opportunity
          BIG problem solved for a potential
                BIG set of customers
     Idea/Prototype proven and market validated

     Zero Technical Risk Ready to execute Business Model
Evidence that Business Model is repeatable and scalable

                        Metrics
          http://blog.kissmetrics.com/9-metrics/
      http://guidetostartupmetrics.eventbrite.com/#


       Adecuate Financial Returns - 10x in 3 years?

 A CLEAR exit route - how will they claim their reward?
                                                          @inma_martinez April
                                                                  2013
@inma_martinez April
        2013
EARLY STAGE VCs / SUPER ANGELS in EUROPE (U.K. HQs)




                                                      @inma_martinez April
                                                              2013
SPECIALIST FUNDS (U.K. HQs)




                              @inma_martinez April
                                      2013
BREATHE IN,

      BREATHE OUT.

DO YOU HAVE WHAT IT TAKES?
#1 Work To Build A Better World.
                Build products that people LOVE.
Build shareholder value that rewards you, your partners and your
                           investors.


                                                                   @inma_martinez June 2013
#2 Show Greatness and Mentors Will Come To
                    You.
          Dont ask to be mentored.
       Make them Want to mentor you

                                             @inma_martinez June 2013
#3 Work HARD but STRATEGICALLY.
Develop your Personal Brand, your Industry Brand, your
                      Leadership.


                                                         @inma_martinez June 2013
#4 Dont Follow False Gods:
You wont be the next Zuckerberg.
    You will be the next You


                                    @inma_martinez June 2013
#5 Create Good Industry Karma.
Your Good Will and Reputation are your currency in the #entreprenation.
                Behave like a right idiot at your peril.

                                                                          @inma_martinez June 2013
ABOVE ALL:
Get a crash-helmet: its gonna be a bumpy road, but the beach awaits at the end of the
                                           road
                    Continue your education and self-improvement.
               Get in the best physical shape: run, meditate, eat well.
         Go conquer the world assured that you are fulfilling your chosen destiny.

                                                                             @inma_martinez June 2013
#lovamosaganar
                   #nofearonlylove
                        #nfol
                   #entreprenation


http://www.slideshare.net/inmamartinez/presentations
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Ad

CHANGE THE CHIP AND CARRY ON

  • 1. #lovamosaganar #nofearonlylove #entreprenation 17.04.2013 Inmaculada Martinez, UKTI Catalyst Ambassador @inma_martinez April 2013
  • 2. THE STARTUP FUNDING ROADMAP: A CAREFULLY IDENTIFIABLE PATH Bootstrap / FFF Hackathons / Hatcheries / Meet-ups Startup Loans MVP Factories Innovation Awards Crowdfunding Accelerators <50k Angel Rounds Angel Syndicates Early Stage Funds If you cant find the word VC above its because there is no room for them yet in the early ecosystem @inma_martinez April 2013
  • 3. LETS START AT THE BEGINNING, AT A VERY GOOD PLACE TO START Sound of Music, ABC @inma_martinez April 2013
  • 4. FORMING AND EXPLORING IDEAS @inma_martinez April 2013
  • 5. PROTOTYPING IS *THE MOST IMPORTANT * THING @inma_martinez April 2013
  • 6. DEVELOPING THE TEAM Hipsters Hackers Hustlers @inma_martinez April 2013
  • 7. SOURCES OF HELP FOR BUDDING ENTREPRENEURS IN U.K. @inma_martinez April 2013
  • 8. SOURCES OF PRODUCT DEVELOPMENT FUNDING IN THE U.K. @inma_martinez April 2013
  • 9. NEW FUNDING FOR PROTOTYPING? TRY CROWDFUNDING @inma_martinez April 2013
  • 10. METAL TO THE PEDAL: ACCELERATING YOUR PROJECT @inma_martinez April 2013
  • 11. ACCELERATORS: BEWARE OF THE BONANZA @inma_martinez April 2013
  • 12. ACCELERATORS: whats on offer Fellow community of entrepreneurs & supporters Runway support & funding (15k-100k at standarised investment terms) (3-6 months on average) Physical space & facilities Mentors (1st Industry) (2nd Investors) Help to Rapid Field Trail (RFT) with users & customers Demo Days are intros to investors / customers @inma_martinez April 2013
  • 13. ACCELERATORS: whatS tested in this growth stage PRODUCT Aquisition Activation Assess functional use Retention Improve design & UX Referral Revenue MARKET REACTION Interest / Usage / Revenue / AARRR REVENUE / PROFIT POTENTIAL Customer Pricing / Market Timing / LTV / CCA Care Accelerators BUSINESS MODEL Life To Pivot or Not To Pivot Time Value INVESTOR REACTION Interest and Valuations TEAM Ability to work together and deliver @inma_martinez April 2013
  • 14. ACCELERATORS CHECKLIST: what kind of startups they select PRODUCT solves a problem for a SPECIFIC customer CAPITAL-EFFICIENT business - operational @ <$1M funding Primarily INTERNET-based distribution Search / Social / Mobile / Local SIMPLE revenue models Transactions / Subscriptions / Affiliate FUNCTIONAL Prototype before investment or previous success as team / founder Small but MEASURABLE usage Some customers / Early revenue Small but CROSS-FUNCTIONAL team Engineer / Design / UX / Marketing @inma_martinez April 2013
  • 15. Hurrah! Youve been selected! HOW TO CREATE THE RIGHT MILESTONES Start Phase Middle Phase Exit Phase Hire KEY people that Great Social Proof that ECOSYSTEM make HUGE impact Capital - team agrees with your ideas - HUMAN on organisation - ie. not works together ie. bring on respected RESOURCES just workload people seamlessly and industry advisors / but shit-hot marketing successfully partners on board person You can really MVP Full Launch build something - Beta PRODUCT ie. Working Ongoing iterations 1st Pivot Prototype Proof that you can talk Proof that THERE Market Validation to AUDIENCES - IS A MARKET - ie first customers MARKET 1st paying 100k users $1M p.a. 1M users $25M p.a. customers 10M users and beyond Proof that you can Proof that you can Proof that you can FUNDING TALK to investors MANAGE YOUR SELL to investors FINANCES - a cash- flow + operation @inma_martinez April 2013
  • 16. RAISING FUNDING WITH EARLY STAGE / SEED INVESTORS Skilled and credible management team BIG market opportunity BIG problem solved for a potential BIG set of customers Idea/Prototype proven and market validated Zero Technical Risk Ready to execute Business Model Evidence that Business Model is repeatable and scalable Metrics http://blog.kissmetrics.com/9-metrics/ http://guidetostartupmetrics.eventbrite.com/# Adecuate Financial Returns - 10x in 3 years? A CLEAR exit route - how will they claim their reward? @inma_martinez April 2013
  • 18. EARLY STAGE VCs / SUPER ANGELS in EUROPE (U.K. HQs) @inma_martinez April 2013
  • 19. SPECIALIST FUNDS (U.K. HQs) @inma_martinez April 2013
  • 20. BREATHE IN, BREATHE OUT. DO YOU HAVE WHAT IT TAKES?
  • 21. #1 Work To Build A Better World. Build products that people LOVE. Build shareholder value that rewards you, your partners and your investors. @inma_martinez June 2013
  • 22. #2 Show Greatness and Mentors Will Come To You. Dont ask to be mentored. Make them Want to mentor you @inma_martinez June 2013
  • 23. #3 Work HARD but STRATEGICALLY. Develop your Personal Brand, your Industry Brand, your Leadership. @inma_martinez June 2013
  • 24. #4 Dont Follow False Gods: You wont be the next Zuckerberg. You will be the next You @inma_martinez June 2013
  • 25. #5 Create Good Industry Karma. Your Good Will and Reputation are your currency in the #entreprenation. Behave like a right idiot at your peril. @inma_martinez June 2013
  • 26. ABOVE ALL: Get a crash-helmet: its gonna be a bumpy road, but the beach awaits at the end of the road Continue your education and self-improvement. Get in the best physical shape: run, meditate, eat well. Go conquer the world assured that you are fulfilling your chosen destiny. @inma_martinez June 2013
  • 27. #lovamosaganar #nofearonlylove #nfol #entreprenation http://www.slideshare.net/inmamartinez/presentations