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ChangeCorp Presentation 2Ra

Louise M. Guido | ChangeCorp
Louise M. Guido | ChangeCorp

Change-Corp is a mobile content and app developer that provides localized content in emerging markets to empower people. It has over 100 million users across 60 countries, and partners with Facebook's Internet.org initiative and mobile operators globally. The company's goal is to become the leading mobile services provider for women, entrepreneurs and young people in emerging markets by building a global community and platform for sharing ideas.

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The mobile content company that connects and empowers people in emerging markets Change-Corp.com! info@change-corp.com!
Who We Are ≒ A mobile content and app developer working primarily in emerging markets ≒ Global Development & Content Partner for Facebook Internet.org worldwide ≒ Best Practice for Facebook Internet.org developers ≒ Generating 8 to 20% user adoption of the total addressable market ≒ Available in 60 countries for mobile-only users:18-35, educated, low- to middle class ≒ Create branded premium services for mobile network operators Background / History ≒ 100 million users as content partner for Nokia in India, Indonesia, Nigeria and China ≒ Winner for Best Empowerment Service for Women from Indosat ≒ Finalist for GSMA Best Education Service Why We Do It ≒ As smartphone sales increased, so did the need to provide local content ≒ One-size-鍖ts-all-approach across diverse cultures is not successful Company Summary !
People in emerging markets are discovering that the smartphone for all its indispensability as a tool of business and practicality is also a bearer of values; it is not a culturally neutral device.!Bill Wasik, The Tech & Design Issue, The New York Times Magazine June 7, 2015
We are a mobile content and app developer! 則р Since 2012, creating mobile services with curated, expert content localized by language and culture! 則р Users: mobile-only, ages 15-35, low- to middle-income, educated, urban, aspirational, women, entrepreneurs, young people interested in improving their lives! 則р Will reach 100 million users by 2018! 則р Available on any platform, any language! 則р Average User Session 04:40 / Page Views Per User 6.05! [ Appendix 6 and Appendix 7 ]
THE MARKET Unprecedented, untapped opportunity
4 billion! feature phone and smartphone users by 2017 3.2 billion! global middle class by 2020 2.3 billion! audience aged 1530 years old 60-100% increase! in app downloads year over year
Smartphone sales are 5x greater in emerging markets, but consumers are 5x less likely to have access to localized apps5x" Generic, one-size-鍖ts-all apps will not be successful Users are hungry for how to information for self-reliance, but few existing apps are! ≒ culturally relevant ≒ written in hyper-local language ≒ creating skills for professional or personal development Lots of phonesfew local apps!
Branded apps (i.e., SmartWoman) that target individual market segments, particularly women, entrepreneurs and young people Content that is curated, hyper-local and relevant to a users future aspirations and personal goals Scalable to multiple countries and regions to enable cross-border engagement between users We build apps to 鍖ll explosive consumer demand!
OUR PLATFORMS AND AUDIENCE! Web-App (static)Platform Audience Demographic Web-App (dynamic) Premium App Feature phone user Young women Students Micro-credit enterprises Urban, rural No home computer Feature phone user Aspirational Some education Career-oriented Needs skills training No home computer Smartphone user Educated Advanced Career Business owners Connect to outside local market
Curated ! learning-based content! Social! networking! Community! engagement! Local market! knowledge! The Four Pillars of Our Products!
DISTRIBUTION Its crazy big!
Partnerships and Distribution Channels! Global Addressable Market of 4 Billion! Versy Social Messaging app in Latin America with social content channels Google Play and Apple App stores FREE access to basic internet content for health, 鍖nancial, business and skills development reaching one billion users in 60 countries in Latin America, Middle East, Africa, Russia India and Asia Local Telecom OperatorsNetwork and Content Partners
Projected Customer Base " 100 million " Projected Customer Base (Monthly Active Users - MAUs) of 100 million (as of 12/31/2018) is based on a dynamic average adoption rate of 10% on the total Addressable Market of one billion. 23 Languages4 Products 60 Countries Versy Telecom Operators Internet.org by Facebook 5 Million! Central & Latin America! ! ! 50 Million! Asia / India! ! ! ! 10 Million" Middle East! ! ! 30 Million! Africa! ! ! 5 Million! Russia! ! !
Local telecom operators CONTENT PARTNERS! DISTRIBUTION AND NETWORK PARTNERS!
則р ChangeCorp selected as a Global Development Partner worldwide ! 則р ChangeCorp selected as the Lead Content Partner worldwide! ≒ ChangeCorp cited as a best practice for Internet.org developers! ≒ SmartBusiness cited as a case study for the value of Internet.org ChangeCorp is a lead Global Development Partner for Internet.org by Facebook. Internet.org makes the internet more accessible by providing free access to a range of basic services - education, health, 鍖nancial and skills development - ultimately to reach one billion people."
AWARDS AND RECOGNITION! Of鍖cial Partner and Supporting Agency of The SmartWoman Project Finalist for GSMA Mobile Awards for Best Educational Product or Service, 2014 Winner, Emerging Market Service Innovation Award for Womens Empowerment, Indonesia with Nokia, 2012
則р Become the leading mobile services provider for women, young people and entrepreneurs in the global middle class 則р Build a community of women who will connect across borders to impact sustainable social, civil and economic change 則р Provide a platform for highly targeted users to network, exchange ideas and share experiences within a safe environment OUR MISSION!

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ChangeCorp Presentation 2Ra

  • 1. The mobile content company that connects and empowers people in emerging markets Change-Corp.com! info@change-corp.com!
  • 2. Who We Are ≒ A mobile content and app developer working primarily in emerging markets ≒ Global Development & Content Partner for Facebook Internet.org worldwide ≒ Best Practice for Facebook Internet.org developers ≒ Generating 8 to 20% user adoption of the total addressable market ≒ Available in 60 countries for mobile-only users:18-35, educated, low- to middle class ≒ Create branded premium services for mobile network operators Background / History ≒ 100 million users as content partner for Nokia in India, Indonesia, Nigeria and China ≒ Winner for Best Empowerment Service for Women from Indosat ≒ Finalist for GSMA Best Education Service Why We Do It ≒ As smartphone sales increased, so did the need to provide local content ≒ One-size-鍖ts-all-approach across diverse cultures is not successful Company Summary !
  • 3. People in emerging markets are discovering that the smartphone for all its indispensability as a tool of business and practicality is also a bearer of values; it is not a culturally neutral device.!Bill Wasik, The Tech & Design Issue, The New York Times Magazine June 7, 2015
  • 4. We are a mobile content and app developer! 則р Since 2012, creating mobile services with curated, expert content localized by language and culture! 則р Users: mobile-only, ages 15-35, low- to middle-income, educated, urban, aspirational, women, entrepreneurs, young people interested in improving their lives! 則р Will reach 100 million users by 2018! 則р Available on any platform, any language! 則р Average User Session 04:40 / Page Views Per User 6.05! [ Appendix 6 and Appendix 7 ]
  • 6. 4 billion! feature phone and smartphone users by 2017 3.2 billion! global middle class by 2020 2.3 billion! audience aged 1530 years old 60-100% increase! in app downloads year over year
  • 7. Smartphone sales are 5x greater in emerging markets, but consumers are 5x less likely to have access to localized apps5x" Generic, one-size-鍖ts-all apps will not be successful Users are hungry for how to information for self-reliance, but few existing apps are! ≒ culturally relevant ≒ written in hyper-local language ≒ creating skills for professional or personal development Lots of phonesfew local apps!
  • 8. Branded apps (i.e., SmartWoman) that target individual market segments, particularly women, entrepreneurs and young people Content that is curated, hyper-local and relevant to a users future aspirations and personal goals Scalable to multiple countries and regions to enable cross-border engagement between users We build apps to 鍖ll explosive consumer demand!
  • 9. OUR PLATFORMS AND AUDIENCE! Web-App (static)Platform Audience Demographic Web-App (dynamic) Premium App Feature phone user Young women Students Micro-credit enterprises Urban, rural No home computer Feature phone user Aspirational Some education Career-oriented Needs skills training No home computer Smartphone user Educated Advanced Career Business owners Connect to outside local market
  • 12. Partnerships and Distribution Channels! Global Addressable Market of 4 Billion! Versy Social Messaging app in Latin America with social content channels Google Play and Apple App stores FREE access to basic internet content for health, 鍖nancial, business and skills development reaching one billion users in 60 countries in Latin America, Middle East, Africa, Russia India and Asia Local Telecom OperatorsNetwork and Content Partners
  • 13. Projected Customer Base " 100 million " Projected Customer Base (Monthly Active Users - MAUs) of 100 million (as of 12/31/2018) is based on a dynamic average adoption rate of 10% on the total Addressable Market of one billion. 23 Languages4 Products 60 Countries Versy Telecom Operators Internet.org by Facebook 5 Million! Central & Latin America! ! ! 50 Million! Asia / India! ! ! ! 10 Million" Middle East! ! ! 30 Million! Africa! ! ! 5 Million! Russia! ! !
  • 14. Local telecom operators CONTENT PARTNERS! DISTRIBUTION AND NETWORK PARTNERS!
  • 15. 則р ChangeCorp selected as a Global Development Partner worldwide ! 則р ChangeCorp selected as the Lead Content Partner worldwide! ≒ ChangeCorp cited as a best practice for Internet.org developers! ≒ SmartBusiness cited as a case study for the value of Internet.org ChangeCorp is a lead Global Development Partner for Internet.org by Facebook. Internet.org makes the internet more accessible by providing free access to a range of basic services - education, health, 鍖nancial and skills development - ultimately to reach one billion people."
  • 16. AWARDS AND RECOGNITION! Of鍖cial Partner and Supporting Agency of The SmartWoman Project Finalist for GSMA Mobile Awards for Best Educational Product or Service, 2014 Winner, Emerging Market Service Innovation Award for Womens Empowerment, Indonesia with Nokia, 2012
  • 17. 則р Become the leading mobile services provider for women, young people and entrepreneurs in the global middle class 則р Build a community of women who will connect across borders to impact sustainable social, civil and economic change 則р Provide a platform for highly targeted users to network, exchange ideas and share experiences within a safe environment OUR MISSION!