The document discusses predictions for changes in SEO in 2016. Some of the key predictions include: voice search becoming more important which will impact long-tail keyword patterns; the rise of structured data and rich snippets to provide more direct answers; mobile continuing to dominate requiring responsive mobile-friendly sites and mobile marketing strategies; and competitors like DuckDuckGo and Bing providing bigger challenges requiring staying focused on optimizing for Google.
34. Mobile Marketing Strategy to include:
 Mobile Design
 Mobile Search Marketing & Advertising
 Mobile Ecommerce & Mobile Payment
35. Mobile Marketing Strategy to include:
 Mobile Design
 Mobile Search Marketing & Advertising
 Mobile Ecommerce & Mobile Payment
 Mobile Coupons
36. Mobile Marketing Strategy to include:
 Mobile Design
 Mobile Search Marketing & Advertising
 Mobile Ecommerce & Mobile Payment
 Mobile Coupons
 Mobile Local & Social