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Channel Activation Projects

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Elias Polymeros
Elias Polymeros

The document outlines promotional activities for a company's grocery and food service channels between 2002-2006. It details tailor made promotions for key supermarket accounts which included buy one get one free ice cream and premium gifts. National promotions included coupons, contests and product sampling. New channels in 2005 included partnerships with ferry companies and cafeterias through branded materials.

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Channel Activation Projects Grocery Channel: 2002, 2004, 2005, 2006 Food Service Channel: 2005
2002 Tailor Made Promotional Activities for Key Accounts (Super Markets)
Key Accounts Tailor Made Promos
Key Accounts Tailor Made Promos
2002 Product Platform Activation
National Promotions for product platforms (coupons, contests, premia)
Tasting Sessions (Tortas & Yogurt)
P.O.S. Visual Identity Tasting Session Stands Cut Outs
2004 Tailor Made Promotional Activities for Key Accounts (Super Markets)
Customer: Carrefour Μechanism: 2 Ice Creams + 1 Premia (Beach Chair). Visibility Material: Womblers, Leaflet. S.K.U.’s Under Promo: CDO Classic 1Lt, Multipacks.
Customer: Champion Mechanism: 1 Ice Cream + 1 Premia (Kodak Film ). Visibility Material: Womblers,Leaflet. S.K.U.’s Under Promo: CDO Classic 1Lt, Multipacks.
Customer: ΑΒ - Del Haize Mechanism: 2 Ice Cream + 1 Premia (Cooler Bag). Visibility Material: Womblers, Leaflet. S.K.U.’s Under Promo: CDO Classic, Multipacks.
Customers: Veropoulos - Spar Mechanism: 1 Ice Ceam + 1 Premia (Ceramic Bowl). Visibility Material: Womblers, Leaflet. Under S.K.U.’s Promo: CDO Classic 1Lt, Multipacks.
Customer: My Market & Masoutis Mechanism: 2 Ice Cream + 1 Premia (Beach Volley Ball). Visibility Material: Womblers, Leaflet. S.K.U.’s Under Promo: CDO Classic 1Lt, Multipacks.
Customers: Atlantik - Galaxias Mechanism: 1 Ice Cream + 1 Premia (Flip Flops). Visibility Material: Poster, Leaflet. S.K.U.’s Under Promo: Classic 1Lt, Multipacks.
2004 Product Platform Activation
Product Platforms: Carte D’Or Origin & Cart D’Or Patisserie
2005 Tailor Made Promotional Activities for Key Accounts (Super Markets)
Customer: Carrefour Μechanism: 2 Ice Creams + 1 Premia (Thermos). Visibility Material: Womblers, Leaflet. S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light 1 Lt, Multipacks.
Customer: Champion Mechanism: 1 Ice Cream + 1 Premia (Ice Cream Glass Bowl). Visibility Material: Womblers,Leaflet. S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light 1 Lt, Multipacks.
Customer: ΑΒ - Del Haize Mechanism: 1 Ice Cream + 1 Premia (Beach Mat). Visibility Material: Womblers, Leaflet. S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light 1 Lt, Multipacks.
Customers: Veropoulos - Spar Mechanism: 2 Ice Ceam + 1 Premia (Water Jug). Visibility Material: Womblers, Leaflet. Under S.K.U.’s Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light 1 Lt, Multipacks.
Customer: My Market & Masoutis Mechanism: 2 Ice Cream + 1 Premia (Ice Cream Scoop). Visibility Material: Womblers, Leaflet. S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light 1 Lt, Multipacks.
Customers: Atlantik - Galaxias Mechanism: 1 Ice Cream + 1 Premia (Ice Cream Ceramic Bowl). Visibility Material: Poster, Leaflet. S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light 1 Lt, Multipacks.
2005 Tailor Made Promotional Activities for Key Accounts (Food Service)
Customers: Grigoris - Katselis
New Channels Activation Customer: Blue Star Ferries Sousplat for Ships’ Restaurants Tailor Made Promotion
Branded tools for select Cafeterias Ice Cream Scoop Milk Shake Glass Ice Cream Bowl
2006 Tailor Made Promotional Activities for Key Accounts (Super Markets)
Customer: Carrefour Μechanism: 2 Ice Creams + 1 Premia (Ice Cream Scoop). Visibility Material: Womblers, Leaflet. S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light 1 Lt, Multipacks.
Customer: Champion Mechanism: 1 Ice Cream + 1 Premia (Money Belt). Visibility Material: Womblers,Leaflet. S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light 1 Lt, Multipacks.
Customer: ΑΒ - Del Haize Mechanism: 1 Ice Cream + 1 Premia (Small Ceramic Bowl). Visibility Material: Womblers, Leaflet. S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light 1 Lt, Multipacks.
Customer: Sklavenitis Μechanism: 2 Ice Cream + 1 Premia (Big Ceramic Bowl). Visibility Material: Womblers. S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light 1 Lt, Multipacks.
Customer: Veropoulos Mechanism: 1 Ice Ceam + 1 Premia (Beach Bag). Visibility Material: Womblers, Leaflet. Under S.K.U.’s Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light 1 Lt, Multipacks.
Customers: My Market & Masoutis Mechanism: 1 Ice Cream + 1 Premia (Beach Mat). Visibility Material: Womblers, Leaflet. S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light 1 Lt, Multipacks.
Customers: Atlantik - Galaxias Mechanism: 1 Ice Cream + 1 Premia (Jockey Hut). Visibility Material: Poster, Leaflet. S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light Lt, Multipacks.

More Related Content

Channel Activation Projects

  • 1. Channel Activation Projects Grocery Channel: 2002, 2004, 2005, 2006 Food Service Channel: 2005
  • 2. 2002 Tailor Made Promotional Activities for Key Accounts (Super Markets)
  • 3. Key Accounts Tailor Made Promos
  • 4. Key Accounts Tailor Made Promos
  • 6. National Promotions for product platforms (coupons, contests, premia)
  • 8. P.O.S. Visual Identity Tasting Session Stands Cut Outs
  • 9. 2004 Tailor Made Promotional Activities for Key Accounts (Super Markets)
  • 10. Customer: Carrefour Îœechanism: 2 Ice Creams + 1 Premia (Beach Chair). Visibility Material: Womblers, Leaflet. S.K.U.’s Under Promo: CDO Classic 1Lt, Multipacks.
  • 11. Customer: Champion Mechanism: 1 Ice Cream + 1 Premia (Kodak Film ). Visibility Material: Womblers,Leaflet. S.K.U.’s Under Promo: CDO Classic 1Lt, Multipacks.
  • 12. Customer: ΑΒ - Del Haize Mechanism: 2 Ice Cream + 1 Premia (Cooler Bag). Visibility Material: Womblers, Leaflet. S.K.U.’s Under Promo: CDO Classic, Multipacks.
  • 13. Customers: Veropoulos - Spar Mechanism: 1 Ice Ceam + 1 Premia (Ceramic Bowl). Visibility Material: Womblers, Leaflet. Under S.K.U.’s Promo: CDO Classic 1Lt, Multipacks.
  • 14. Customer: My Market & Masoutis Mechanism: 2 Ice Cream + 1 Premia (Beach Volley Ball). Visibility Material: Womblers, Leaflet. S.K.U.’s Under Promo: CDO Classic 1Lt, Multipacks.
  • 15. Customers: Atlantik - Galaxias Mechanism: 1 Ice Cream + 1 Premia (Flip Flops). Visibility Material: Poster, Leaflet. S.K.U.’s Under Promo: Classic 1Lt, Multipacks.
  • 17. Product Platforms: Carte D’Or Origin & Cart D’Or Patisserie
  • 18. 2005 Tailor Made Promotional Activities for Key Accounts (Super Markets)
  • 19. Customer: Carrefour Îœechanism: 2 Ice Creams + 1 Premia (Thermos). Visibility Material: Womblers, Leaflet. S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light 1 Lt, Multipacks.
  • 20. Customer: Champion Mechanism: 1 Ice Cream + 1 Premia (Ice Cream Glass Bowl). Visibility Material: Womblers,Leaflet. S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light 1 Lt, Multipacks.
  • 21. Customer: ΑΒ - Del Haize Mechanism: 1 Ice Cream + 1 Premia (Beach Mat). Visibility Material: Womblers, Leaflet. S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light 1 Lt, Multipacks.
  • 22. Customers: Veropoulos - Spar Mechanism: 2 Ice Ceam + 1 Premia (Water Jug). Visibility Material: Womblers, Leaflet. Under S.K.U.’s Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light 1 Lt, Multipacks.
  • 23. Customer: My Market & Masoutis Mechanism: 2 Ice Cream + 1 Premia (Ice Cream Scoop). Visibility Material: Womblers, Leaflet. S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light 1 Lt, Multipacks.
  • 24. Customers: Atlantik - Galaxias Mechanism: 1 Ice Cream + 1 Premia (Ice Cream Ceramic Bowl). Visibility Material: Poster, Leaflet. S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light 1 Lt, Multipacks.
  • 25. 2005 Tailor Made Promotional Activities for Key Accounts (Food Service)
  • 27. New Channels Activation Customer: Blue Star Ferries Sousplat for Ships’ Restaurants Tailor Made Promotion
  • 28. Branded tools for select Cafeterias Ice Cream Scoop Milk Shake Glass Ice Cream Bowl
  • 29. 2006 Tailor Made Promotional Activities for Key Accounts (Super Markets)
  • 30. Customer: Carrefour Îœechanism: 2 Ice Creams + 1 Premia (Ice Cream Scoop). Visibility Material: Womblers, Leaflet. S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light 1 Lt, Multipacks.
  • 31. Customer: Champion Mechanism: 1 Ice Cream + 1 Premia (Money Belt). Visibility Material: Womblers,Leaflet. S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light 1 Lt, Multipacks.
  • 32. Customer: ΑΒ - Del Haize Mechanism: 1 Ice Cream + 1 Premia (Small Ceramic Bowl). Visibility Material: Womblers, Leaflet. S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light 1 Lt, Multipacks.
  • 33. Customer: Sklavenitis Îœechanism: 2 Ice Cream + 1 Premia (Big Ceramic Bowl). Visibility Material: Womblers. S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light 1 Lt, Multipacks.
  • 34. Customer: Veropoulos Mechanism: 1 Ice Ceam + 1 Premia (Beach Bag). Visibility Material: Womblers, Leaflet. Under S.K.U.’s Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light 1 Lt, Multipacks.
  • 35. Customers: My Market & Masoutis Mechanism: 1 Ice Cream + 1 Premia (Beach Mat). Visibility Material: Womblers, Leaflet. S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light 1 Lt, Multipacks.
  • 36. Customers: Atlantik - Galaxias Mechanism: 1 Ice Cream + 1 Premia (Jockey Hut). Visibility Material: Poster, Leaflet. S.K.U.’s Under Promo: CDO 500 ml, CDO Selection 1Lt, CDO Classic 1Lt, CDO Light Lt, Multipacks.