Channel Issues (Synergy)_Halima
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The document discusses whether online retailers like Amazon should add traditional retail stores to create channel synergy. While Amazon has been successful with just online channels, combining physical and online stores could have advantages by allowing companies to offer more products to more customers. However, multi-channel strategies also present challenges like managing different price policies across channels. Ultimately, whether a company incorporates multiple channels depends on its specific goals, target market, and operating environment.
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3) Put the "social" back in social media by generating engagement through contests and feedback and using social listening to inform strategies.
4) Use e-commerce websites to directly increase sales and influence offline purchasing by delivering compelling content and experiences online.
Underpinning these practices is developing an enterprise-wide approach with new organizational structures focused on serving digitalRunning head WEBSTORE LAYOUT DESIGN .docx
Running head WEBSTORE LAYOUT DESIGN .docxrtodd599
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Running head: WEBSTORE LAYOUT DESIGN 1
WEBSTORE LAYOUT DESIGN 6
Webstore layout design
C University
name
Webstore Layout Design
Channel for the Webstore
The best type of channel that would be chosen for the web store development is the B2C channel. This model is definitive in it originality based on the fact that there is a business to the interactive customer interface. Characteristically, in choosing this channel, there is targeting that its core which allows for the information gathering to be much more comfortable. Therefore there is little consideration in setting up especially when using Amazon for the web store. This is because there is already as the interacting interface that has been established by Amazon that creates a platform through which purchase of goods can easily be displayed, and shipping can be arranged. Choosing Amazon means there is less cost in setting up and there is room for financial management that is more personalized; therefore there in use of online banking tools that is made easier. The profitability is in eth the fact that reduced overhead increase the profit margin over reachability to a large market share.
Essential Support Service
For a successful web store, there are key areas that are essential as part of the support services tackling communication, payments, orders, and logistics. In terms of the logistics, the aspect of the search for this has already been made easier with the Amazon platform. There is already a search bar that allows the improvement of the search competency and thus accuracy in the location of products. Also, this search bar allows for comparability purpose that focus on the quality as well as customer needs (Entrepreneurs, 2015). By this measure, there is a sense of equality of competition that not only works in product improvement, but it also allows for the web store to conclusively determine product placement for maximization of searchability as well as competitive advantage.
However, there is a need for the consideration of the customer response which comes in the form of a product review. Therefore, providing a chance for a feedback communication mechanism after use, this is essential to understand the improvement of product type and the response to quality (Khurana, 2018). At the same time, it is essential to have market integration system that allows a combination of the retail management within different market places. In this way, there is a provision of listings and categorization that makes reachability of product easy for the customers. A good one would be E-bay market integration would allow for a more extensive market consideration (Entrepreneurs, 2015). Lastly, there is customer interaction that is necessary for the determination of their satisfaction. This will involve great communi.How to Choose the Right Digital Marketing Model
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Channel Issues (Synergy)_Halima
- 1. Sultan Qaboos University College of Economics and Political Science Marketing Department Marketing Channels (MRKT 3634) Fall 2014 Assignment 4 Channel Issues (Synergy) Submitted by: Halima Mubarak Al Kalbani ID#: 92558 On: 25/11/2014
- 2. Channel Synergy: The emergent of online retailer stores like Amazon.com have raised the question of whether those online retailers need to add a traditional retail stores along with their channel strategy or not or is it going to add some sort of advantages when synergy among channels is accomplished. In my opinion, the answer will be depending on the companys strategy, target market, distribution objectives, channel position, design and policies plus every firm has to pay attention to their channel members and the fast changes in technology. However, for an online retailer like Amazon.com that was founded two decades ago with a single online channel as their business model and still they are one of the successful retailers with a sales of 74.45B$ for the year of 2013. In addition, Amazon.com has truly succeeded in meeting the demand of their target market better than competitors. However, multiple channel strategy can carry a mix of challenges and opportunities, especially with building synergy among the channel members. Combining physical and online stores with a true synergy; have many advantages. Those advantages are; the firm will have the choice to offer variety of products to clients, redaction on the physical space acquired in the shop shelves or stores, increase brand image & customer awareness and as Fernando Aparicio mentioned in the Amvos website Access to a larger number of potential customers. In a world where it is expected that e-commerce transactions to be conducted worth of 323,000 million Dollars in 2020, is there still anyone planning to add the benefits of an online channel to the usual offline channel? (Aparicio, 2014). On the other hand, there are many disadvantages; in multichannel system the dilemma of price policy sitting always arises and the level of setting promotions and discounts will vary among the channels plus in online channels. In conclusion, the answer of such a question will always depend on the internal and external effects on which any company operates.
- 3. . List of References Aparicio, F. (2014, January 29, Wednesday). advantages-disadvantages-multi-channel-sales. Retrieved 11 24, 2014, from Amvos: http://www.amvos.com/en/blog/2014/01/29/advantages- disadvantages-multi-channel-sales/ Rosenbloom, B. (2013). Marketin Channels A Managment view. Canada: South Western : Drexel Universty.